Traditional Culture Encyclopedia - Travel guide - What are the tourism revenue models? What are some ways to increase income in the scenic area?

What are the tourism revenue models? What are some ways to increase income in the scenic area?

Tourism revenue: Theoretically, it is the sum of tourists’ out-of-town consumption obtained by tourist attractions. The income of the tourism industry includes the income of tourists from all aspects such as food, accommodation, transportation, travel, entertainment, shopping, physical therapy, and medical treatment after traveling, and forms an income chain; therefore, the overall income of the tourism industry is a comprehensive income Concept; for a specific tourism project, its income generally only includes part of the tourists' consumption during the trip. The elements of tourism income include: the eight elements of the tourism industry: travel, travel, accommodation, food, shopping, entertainment, sports, and therapy are also elements that constitute tourism income; but for the tourism income structure, the eight elements are intertwined, forming a complex Element structure combination:\x0d\ 1. Transportation\x0d\ 1. Transportation modes between tourist destinations and source areas: trains, general buses, sightseeing trains, small sightseeing trains, antique trains; cruise ships, large cruise ships, sightseeing cruise ships, Boats; airplanes, large passenger planes, helicopters, seaplanes, small planes; cars, buses, off-road vehicles, self-driving cars; \x0d\ 2. Tourist transportation design in tourist destinations/scenic areas: Ropeway: box type, chair type, cable type, track type, towed type, etc.; Animals: horse riding, donkey riding, camel riding, elephant riding, horse carriage, ox cart, donkey cart, dog sled, etc.; Motor vehicles: battery cars, small trains, off-road Cars, sightseeing buses, motorcycles, etc.; Cruise ships: small leisure boats, local specialty boats, speedboats, rubber boats, rafts, bamboo rafts, canoes, rowing boats, motorboats, etc.; Manpower: slide poles, bicycles, rickshaws, unicycles, tricycles , sedan chair, etc.; Slides: stainless steel, ceramics, plastics, etc.; Bridges: sightseeing bridges, cable-stayed bridges, stone bridges, wooden bridges, wind and rain bridges (covered bridges), cable bridges, single-plank bridges, steel cables, etc.; Vertical transportation: sightseeing elevators , lifting platforms, escalators, artificial hanging baskets, rock climbing rope ladders, cloud ladders, etc.; across flight: paragliders, ropeways, hot air balloons, airships, helicopters, seaplanes, etc. \x0d\ 2. Tour (tourist’s tour process at a tourist destination): \x0d\ 1. Ticket revenue method design: Price difference system: seasonal price difference, off-season, peak season; group price difference, students, teachers, military personnel, senior citizens; teams Price difference, travel agency, enterprise; one-ticket system, combined ticket system, multiple-ticket system (park within park); ticket additional gift system: free all or major entertainment items, free meal, free cup of tea, free explanation, free insurance premium , free parking fees, etc.; Valid structure: valid in the park, valid on the same day, valid for multiple days, charged by the hour; Special tickets: CDs, postcards, picture albums, photos, porcelain pieces, wood chips, bamboo chips, copper chips, etc.; High price system and low price system: Vacation and leisure products and sightseeing products form a pattern of high ticket prices for sightseeing products and low ticket prices for holiday and leisure products. Sightseeing products are mainly based on ticket revenue. Although there are also restaurants and shopping in scenic spots, the main source is tickets, which can be in the form of high ticket prices, which also provides more discount income to travel agencies; leisure products have low ticket prices, directly benefiting tourists through accommodation. Gains from catering, entertainment, shopping, etc. increase revenue so that they can enter the market in the shortest possible time and increase their market share; at the same time, they can achieve the actual effect of marketing publicity.

\x0d\ 2. Explanation of escort charges: Charge explanations: graded guide system, ordinary earphone explanations, situational earphone explanations; Escort charges: guide charges (including caravans, boatmen, etc. combined with transportation), companionship charges, protection charges, etc.; \x0d\ 3. Accommodation (tourists’ accommodation during their stay at the tourist destination): \x0d\ Standard hotels: star-rated charges, seasonal adjustments, group discounts, etc.; theme hotels: focusing on culture, entertainment, fitness, recuperation, etc. Themed hotels combine shopping, performances, amusement, fitness, recuperation, etc. to form comprehensive consumption; Family hotels: ethnic, folk, farmers, herders, fishermen, small town families, etc.; Outdoor camping: tents, hammocks, tree houses, boat houses , cabins, etc.; 4. Catering (dining for tourists during their travels to tourist destinations): \x0d\ Catering types: Food street, farmhouse (suburban dining farmhouse, resort farmhouse), greenhouse restaurant (northern), outdoor barbecue (BBQ), specialty restaurants, theme restaurants, style restaurants, banquet restaurants, etc.; Catering methods: \x0d\ Other contents of catering gifts: song and dance performances (song and dance banquets), recreational activities (fishing, sauna, bathing), entertainment (chess and cards) , electronic games, karaoke, etc.), tickets (suburban nurseries, gardens, displays, etc.), parking fees; 5. Entertainment (entertainment items for tourists during their visits to tourist destinations): \x0d\  Culture and entertainment: film and television, music , drama, multi-dimensional digital full-space movies, dynamic movies, water curtain movies, magical dramas, musical fountains, lantern festivals, projection mapping, laser shows and games, electronic games, chess and cards, country dramas, situational dramas, masquerade balls, gala balls, parties etc.; Entertainment and sports: various recreational facilities, temple fairs, skiing, golf, cruise ships, various competitions, etc.; \x0d\ Performance entertainment: folk song and dance performances, historical and cultural program performances, sports competitions, animal performances, etc.;\x0d\ x0d\ Participatory entertainment: participation in ethnic folk life, participation in farmers, fishermen and herdsmen, participation in retro life, participation in adventure, etc.; \x0d\ 6. Purchase (tourist goods purchased by tourists at tourist destinations): \x0d\ Type: Tourism Souvenirs, souvenirs, fashion purchases, art collection purchases, etc.; \x0d\ Methods: free gifts, active purchases, compulsory purchases (shopping + tickets), induced purchases (shopping stores), etc.; 7. Others (tourists are in the tourist destination Other expenditure items): \x0d\ Activity income: income from conferences, exhibitions, weddings and other events; \x0d\ Religious income: incense, blessings, divination, fundraising, etc.;