What is the significance of studying and studying the micro-environment of tourism marketing?

1. Understanding customer needs: By studying the micro-environment factors such as customers' preferences, needs and psychology, we can deeply understand customers in the tourism market, so as to better meet customer needs in the development, promotion and sales of tourism products and services.

2. Grasp market opportunities: In view of the micro-environmental changes in the tourism market, such as changes in policies, technology and culture, grasp market opportunities, quickly adjust the positioning of products and services, and improve market competitiveness.

3. Solve problems and challenges: In the increasingly competitive tourism market, studying the micro-environment will help to find the problems and challenges in the market in time, and then adjust the business strategy and optimize the management model.

4. Formulate marketing strategy: study and analyze the influence of micro-environment on tourism market, help tourism enterprises and institutions to build corresponding marketing strategies, and better promote the development of tourism economy.

5. Innovating tourism products and services: Through in-depth understanding of the micro-environment, help tourism practitioners to expand their knowledge and imagination, meet market demand in product innovation and service upgrading, meet customers' growing tourism demand, and improve the quality and efficiency of tourism growth.