What are the specific characteristics of tourism marketing?

Tourism marketing has specific characteristics such as demand heterogeneity, seasonality, regionality, word-of-mouth communication, emotionalization and multi-channel sales.

1, demand heterogeneity

The consumption demand of the tourism market presents the characteristics of diversification and individualization. Different consumers have different preferences and needs, and marketing needs to formulate differentiated marketing strategies for different market segments.

Step 2 be seasonal

The demand of tourism market fluctuates seasonally, and the demand for tourist destinations is different in different seasons. Therefore, tourism marketing needs to adjust products, prices and promotion strategies according to the characteristics of different seasons.

3. Regionality

Tourism market is a strong regional market, and the market scope of tourism products is usually limited to a specific geographical area. Therefore, tourism marketing needs to consider the geographical characteristics and regional culture of the target market and formulate corresponding marketing strategies.

4. Word of mouth communication

Consumers in the tourism market tend to rely on word of mouth and recommendation when making decisions. Therefore, actively managing and enhancing word-of-mouth and attracting more consumers through word-of-mouth communication is one of the important strategies of tourism marketing.

5. Emotional

Tourism products and services have strong emotional attributes, and consumers will have emotional and experience needs when choosing and experiencing tourism products. Therefore, tourism marketing needs to focus on emotional promotion and experiential marketing to create a pleasant tourism experience.

6. Multi-channel sales

Tourism products are usually sold through multiple channels, such as travel agencies and OTA (Online Travel Agency). Therefore, tourism marketing needs to make full use of different sales channels, integrate resources and provide diversified sales channels and service methods.