What are the thoughts on the development of outbound tourism and the development of outbound tour leaders under the epidemic situation?

1, the foundation for the development of outbound tourism is still strong.

In recent years, the achievements of China's economic and social development have strongly promoted the expansion of the outbound tourism market. From 20 10 to 20 19, China's GDP has maintained a state of sustained growth and its economy is stable. Despite the impact of the COVID-19 epidemic in 2020, China's national economy has maintained a strong resilience and a stable growth trend. In the first three quarters of 2020, the GDP increased by 0.7% year-on-year, and the growth rate successfully turned from negative to positive, and the main economic indicators showed a positive trend. All these indicate that the economic support for the development of outbound tourism is still strong.

It can be seen that the potential travel power of tourist destinations in various provinces (autonomous regions and municipalities) has maintained a convergence trend, and the outbound tourism market in typical cities has remained stable. The continuous optimization of the development environment of outbound tourism, including transportation, visa, payment and language environment, is conducive to the long-term improvement of outbound tourism. The competition of destinations is reflected in the satisfaction of outbound tourists from China. 20 19, the competition of destination satisfaction is still fierce, which will be more obvious after the epidemic.

2. Preserve vitality and protect the future.

Under the epidemic situation, China's outbound tourism enterprises responded quickly. While protecting tourists' lives, health and safety and safeguarding their own rights and interests, they actively saved themselves and made good plans and preparations for the future. At the beginning of the outbreak, the security mechanism was started at the first time, the business operation was suspended, and all efforts were made to fight the epidemic. We will introduce measures such as free refund and upgrading major disaster insurance to fully protect the safety of passengers.

Tour leaders and tour guides who took tour groups abroad all over the world tried their best to purchase epidemic prevention materials overseas, and brought epidemic prevention materials produced overseas and meeting medical standards back to China through consignment or airlines, thus alleviating the problem of insufficient epidemic prevention materials at that time.

At the same time, the main participants in the outbound market try their best to reduce costs and expenses and strive to survive. In the stage of returning to work and production, actively cultivate internal strength, train employees, and optimize and improve the service level of various businesses. Not only strive to maintain good relations with destinations and resources, but also maintain competitiveness through live broadcast, online business negotiation and product pre-sale. At the same time, actively lay out emerging business markets and explore new business models. Some market participants try to turn to the domestic tourism market and focus on potential business modules.

Large-scale tourism groups, represented by outbound travel agencies and OTA, actively transformed the investors, resource providers, suppliers, distributors and partners in the outbound tourism industry ecosystem, explored the new normal of post-epidemic tourism, and carried out a large number of effective self-help measures and mutual assistance actions.

These actions include capital and market initiatives, as well as live broadcast of goods that are widely concerned by the industry and society. It can be seen that some outbound travel agencies are making efforts "online", aiming at the new economic outlet of online celebrities, launching online shopping malls and broadcasting goods live. Some use Hainan Free Trade Port to arrange tourism cooperation projects. Some actively study the changes of tourists' mental model, actively develop products and strengthen the training of employees, hoping to launch more competitive outbound tourism products.

3. Not afraid of the wind and rain, the satisfaction of the destination remains stable.

In recent years, the satisfaction of outbound tourist destinations has maintained a continuous upward trend. Even under the impact of the epidemic in 2020, the proportion of outbound tourists with complaints is still declining. Among them, there are the tolerance and understanding of outbound tourists, as well as the efforts and efforts of outbound destinations to enhance their competitiveness.

4. Judgment and prospect of the future: The future is still good, and the action is at this time.

Judging from the current global epidemic prevention and control situation, the epidemic situation in COVID-19 is obviously unbalanced. Some have been effectively controlled, some are still spreading, and some cases have suddenly aggravated the relieved epidemic. Most destinations remain generally cautious. Even if it is opened, the administrative procedures for transit will be more complicated and the security inspection will be stricter than before.

The recovery and development of China's outbound tourism in the future depends on the comprehensive effect of multiple factors. There are epidemic prevention and control situation, changes in the international environment and economic prosperity, as well as changes in people's mental model, changes in social and economic structure and the development and progress of science and technology. There are fundamental factors and long-term factors, as well as influencing factors and short-term factors. Various factors are intertwined and exert influence together.

5. Willing to move in the opposite direction and take more active actions.

The characteristics of outbound tourists' consumption behavior and their views on destination satisfaction still determine the competitiveness of destinations to a considerable extent. There is room for overseas destinations, market participants and other stakeholders to play their role.

It is more necessary for all parties to hold hands. Maintain close communication in related fields, share experiences and respond to each other's concerns in a timely manner. From tourist source, destination to market subject, we should pay more attention to the same concern, gather strength for market recovery and development, and move in the same direction.

Including actively and cautiously exploring the possibility of small-scale cross-border safe tourism that is easy to control. The open conditions for exploration and research can be mature joint prevention and control mechanism, "zero output" records of each other's cases, mutually important tourist destinations and destinations, and sufficient reception capacity.

Continuous innovation in marketing and product development. China's domestic tourism market is accelerating its recovery, and it also shows the characteristics of favoring safe and healthy products. The consumption preference of the domestic tourism market may be transmitted to the future outbound tourism market.

Safety, health and quality will receive universal attention and attention. Domestic destinations and high-end tourism products that grow and evolve during this period and form strong competitiveness and great influence will have a substitution effect to a certain extent, affecting the attractiveness of some outbound destinations and similar outbound tourism products.

In this sense, in the future, China's outbound market will be more critical of destinations and tourism products, and more inclined to supply high-quality products. This requires market participants to rationally plan the promotion priorities and corresponding product supply strategies at different stages during and after the epidemic according to the epidemic prevention and control situation in China and the world and the changes of tourists' mental models. Focus on promoting overseas destinations with high security, high satisfaction and high attraction, as well as a series of characteristic outbound tourism products.

While minimizing the safety and health risks of outbound tourism, we should ensure the convenience of outbound tourism as much as possible. Appropriate technology introduction is an important aspect to ensure the normal development of outbound tourism.