Basic concepts and theoretical knowledge of rural tourism

Rural tourism refers to the tourism activities with rural tourism, rural leisure, rural customs experience and rural holiday as the purpose, agricultural production, rural scenery and farmers' life as the basic carriers, and is essentially an economic activity with tourism as the core.

Second, the core elements of rural tourism:

Rural ecological environment, rural scenery, and unique regional culture, festivals, lifestyles, special restaurants, etc. It is the core attraction of rural tourism; Family, clan and neighborhood relations established by rural acquaintance society and rural social and cultural system formed by villagers are the basis of rural cultural tourism and spiritual tourism.

Third, the industrial system of rural tourism:

It is the organic aggregation and integration of various comprehensive industries oriented to ecology, agriculture, tourism, culture, health preservation and beautiful countryside construction. Rural tourism has the comprehensive significance of big ecology, big agriculture and pan-tourism.

Fourth, the concepts of "Sansheng" and "agriculture, countryside and farmers":

"Trinity" refers to the development concept of integration of ecology, production and life.

"Agriculture, countryside and farmers" refers to achieving the development goal of stronger agriculture, more beautiful countryside and richer farmers.

Verb (abbreviation of verb) the significance of rural tourism planning;

It is of great guiding significance to the improvement of living environment and tourism environment, the design and transformation of village characteristics, the rational design of traffic roads, the implementation and operation of folk tourism, the planning of industrial integration, and the development of characteristic agricultural industrial parks.

Sixth, the principles that rural tourism planning should follow: 1, the relationship between the concept of "five best" and "four dimensions": the most effective use of natural resources, the most effective protection of ecological environment, the greatest possible exploration of culture, the greatest possible market operation, the most efficient integration of rural talents and other "five best" concepts.

We should coordinate the relationships among ecology, economy, culture and society.

2. Principles of rural tourism development: follow the principles of systematic planning, step-by-step implementation, starting the core and driving the overall situation, respect the status quo, integrate resources, guide the situation, reduce large-scale demolition and construction, emphasize capital investment, and attach importance to "soft products".

Seven, rural tourism planning agencies need to solve three core problems:

That is "why", "what to do" and "how to do it". On this basis, the main content of rural tourism planning can be formed.

1, "why" refers to the support of feasibility study, that is, the demonstration content of development strategy, positioning system, investment framework and product system.

2. "What to do" refers to the product system supported by a reasonable industrial structure, namely, the development of rural ecological parks and modern agricultural industries, the core projects of rural tourism, the development of rural tourist attractions, the distribution of safe and healthy agricultural products and family nutrition, and the livable and healthy towns for the elderly.

3. "How to do it" refers to a comprehensive system design, construction and operation mode, that is, commercial construction, investment financing, investment income, marketing, operation management, etc.

Eight, the five main bodies of rural tourism:

Government, operators, investors, farmers and consumers.

Note: The content is extracted from the official account of the industry WeChat, and the summary is helpful for the popularization of industry knowledge.