How to do a good job in rural tourism planning?

Zhi Ming tourism planning holds that rural tourism planning is based on village, countryside and rural environment, and through the analysis and comparison of rural natural, agricultural and human resources, it forms its own unique development direction. Rural tourism is often associated with the construction of new countryside. It is one of the effective modes of rural development to develop rural tourism by using unique resource conditions according to local conditions and seeking truth from facts.

At present, rural tourism in China is blooming everywhere, and there are many problems in rural tourism planning. The main manifestations are: the quality of planning and design teams is uneven, many planning projects are not innovative enough, the projects are similar, the planning ideas and principles are similar, the development ideas and concepts are similar, the regional tourism image, goals, positioning, products are homogeneous, and personality and characteristics are lost.

So, how to do a good job in rural tourism planning? Through investigation and practice, the following aspects should be focused on in Zhi Ming tourism planning:

1 development theme

Highlighting the characteristics of rural tourism requires theme creation techniques. It is a routine practice to embody the theme characteristics of the soul of the whole rural tourism culture with a core theme, but the theme culture is not necessarily a single theme. By sorting out cultures and focusing on creating theme cultures, we can extend multicultural integration and multicultural integration, form rural tourism, and create multicultural landscapes, buildings and entertainment.

2 industrial layout

Demand-oriented function, function-oriented product. Rural tourism should have six functions of sightseeing, leisure, accommodation, commerce, entertainment and life, which is the basis of rural tourism land layout and tourism product design. The functional zoning and industrial layout of rural tourism should focus on leisure activities and leisure tourism routes. Reasonable functional zoning and industrial layout, build the skeleton of rural tourism, shape the form of rural tourism, and combine the historical and regional characteristics of cultural themes to form a unique texture structure of rural tourism.

3 scenic spot design

As a scenic spot, rural tourism has several scenic spots. How to do rural tourist attractions? Entrance landscape, park landscape, node square, large central square or distribution square are all scenic spots. The relationship between these scenic spots, the layout of scenic spots and the relationship between tourist routes make the whole rural tourism a concept of scenic spots. Water system, green plants, avenues, trails and other scenic spots are connected in series, forming a comfortable and relaxed environment as a whole, and the pace of people living in it has also slowed down. Street furniture, such as light boxes, seats, sidewalks and billboards, should also be full of poetry and painting.

4 leisure form

Leisure formats can be gathered to promote the popularity and business spirit of rural tourism. At present, under the general trend of leisure time, various commercial formats are gradually moving from tradition to leisure, from fashion goods to outdoor sports equipment, from leisure restaurants to theme bars, from SPA beauty to fitness clubs, from leisure galleries to digital entertainment, from tourism services to holiday hotels ... Leisure is no longer just the embellishment of consumer behavior, but has become the general trend of commercial format development.

5 Special experience

A big difference between rural tourism and tourist attractions is that rural tourism, as a part of beautiful countryside's construction system, its leisure experience extends to multi-dimensional beautiful countryside experience projects, and its targeted and distinctive lifestyle is also the biggest attraction for urban consumers. By extending cultural themes in the material and spiritual life of rural tourism, such as food, clothing, housing and transportation, labor, rest and entertainment, social interaction, treating people with things, etc., different life experience modes can be created and displayed to attract tourists and form a new life experience mode landscape.

6 management

Informatization is one of the most remarkable characteristics of the development of all walks of life at present. Modern information technology is widely used in rural tourism resources integration, facilities construction, project development, market development, enterprise management, marketing model, consulting services and other fields, which has triggered changes in rural tourism development strategy, business philosophy and industrial structure, industrial system innovation, management innovation and product market innovation, and changed the development mode of rural tourism industry. In short, the integration of primary, secondary and tertiary industries has made the goal of rural tourism clear and injected new vitality into rural tourism.

7 security system

Relying on the diversified functions of rural tourism, the guarantee system of rural tourism is constructed, such as rural development guarantee, tourism fund guarantee, planning and design guarantee, tourism safety guarantee, medical rescue guarantee, marketing system guarantee, resource and environmental protection and so on.