The rise of customized tourism

Customized tourism first started with self-help tour. On the one hand, influenced by internal and external factors such as living standards, education level and traffic conditions, tourists have higher and higher requirements for tourism content and more personalized itinerary.

However, the products and services provided by traditional tourism enterprises can hardly cover the needs of all tourists. Therefore, there is a huge gap between the needs of tourists and the products provided by tourism enterprises, which provides opportunities for the emergence of customized tourism. They search for information about tourist destinations on travel websites and choose their favorite tourist destinations. News information, tourism knowledge, scenic spots introduction, transportation and accommodation information on tourism websites provide tourists with what they want to know most. On the other hand, due to the decline in the service quality of tourism enterprises, travel agencies are also reducing the service quality while reducing the cost of tourism, which makes the domestic tourism industry fall into a vicious circle of price war, thus making travelers lose interest and trust in relying on travel agencies.

Based on the market, the concept of customized tourism has gradually emerged in the industry, and many institutions have begun to set foot in it. But many organizations are suspected of selling dog meat. Under the banner of customized tourism, group tours actually sell standard tourism products. In principle, they stay in concept, just for a reason to make more profits. As a primary stage, many problems are obviously not caused by customized tourism itself. The problem lies in the understanding and implementation of the product service process of customized tourism.

Three kinds of customized tours:

There are three forms of customized travel: one is personal combination customization, such as free air tickets+hotels. The second is theme customization, such as luxury tourism, which has specific itinerary and theme, and is actually a special tourist route for minority people. Third, complete C2B customization and conduct business docking according to the specific needs put forward by customers.