Deepening the integration of sports industry in the Yangtze River Delta is worth learning from the whole country.

Regional integration is not a new concept, but it is a sign of a brand-new era of sports industry.

Last weekend, the 20 19 seminar on integrated development of sports industry in the Yangtze River Delta was held in Shanghai Institute of Physical Education. Experts and professors from Jiangsu, Zhejiang, Anhui, Shanghai and Shanghai Institute of Physical Education gathered together to express their opinions on the future of sports industry integration.

After years of accumulation and precipitation, the integration of sports industry in the Yangtze River Delta has a stable foundation, but of course it also exposes shortcomings. On the way to "sports industry integration 2.0", the development experience of the Yangtze River Delta may be a reference for the national sports industry.

Meeting site.

"Seven-year itch", the integration of sports industry in the Yangtze River Delta has matured.

Regional integration is actually a process of integrating individual resources in an economic region into larger resources. In terms of sports industry, a set of data given by the integration of sports industry in the Yangtze River Delta should be of great reference value.

From 20 12, Shanghai, Jiangsu and Zhejiang sports bureaus officially opened the road of sports industry cooperation; Shanghai Institute of Physical Education joined this framework on 20 13; In 20 14, Anhui province formally joined the cooperation, forming the current model of "three provinces, one city and one hospital".

In the past few years, the mutual promotion brought by integration has helped the sports market and sports-related enterprises in "three provinces and one city" grow rapidly. By the end of 20 17, there were nearly 1 1489 sports enterprises in Shanghai, and the number of sports enterprises in Jiangsu, Zhejiang and Anhui provinces were 15 17, 15000 and 6/kloc respectively.

"The sports industry in the Yangtze River Delta has a prominent position in the country. In 20 17, the total scale of the sports industry in the Yangtze River Delta accounted for 34% of the country, and the growth rate was stable in the past two years, maintaining a growth rate of around 20%. " At the seminar, Professor Huang Haiyan, deputy director of the Collaborative Innovation Center for Sports and Health Industry of Shanghai Institute of Physical Education, pointed out that the "integrated" cooperation model has laid a solid foundation for the sports industry in the Yangtze River Delta in the past seven years.

"At the same time, the structure of the sports industry is constantly being optimized. Among the added value of the sports industry in the Yangtze River Delta, the sports service industry accounts for more than 60%, far exceeding the sports manufacturing industry and sports construction industry. "

The steady promotion of sports industry is actually a kind of impetus to the competition in the whole region.

According to the data given by Shanghai Institute of Physical Education, in terms of economic contribution, the contribution of sports industry in the Yangtze River Delta to GDP reached 1.4% in 2065,438+07, far exceeding the national average, while Shanghai reached 1.6%, close to the level of developed countries.

Yu Shiping, Deputy Director of Planning Industry Department of Shanghai Sports Bureau.

Seeking common ground while reserving differences and leading core competitiveness with competition.

In fact, the rapid and stable development of sports industry integration in the Yangtze River Delta in the past seven years stems from a concept of "seeking common ground while reserving differences".

According to Professor Huang Haiyan's summary, "the same" is the understanding of the integration and cooperation of the sports industry in the Yangtze River Delta, and "the different" is their own longboard.

Shanghai is a famous sports city with developed sports competitions and performances and numerous international sports brands. The sports market is the "dock" and "source". Jiangsu county sports industry is developed, sports market space is vast, population is large, and agglomeration effect is outstanding; Zhejiang private sports, sports leisure and high-end equipment manufacturing are very large; Anhui sports tourism resources are very rich, and the advantages of backwardness are sufficient.

While giving full play to the "long board advantages" of various provinces and cities, the strategic thinking of "big cities drive the development of small and medium-sized cities" has not been ignored.

As one of the initiators of cooperation in the Yangtze River Delta, Yan, former deputy director of Jiangsu Provincial Sports Bureau, mentioned the importance of "targeting and driving a large number of small and medium-sized cities or a large number of county-level sports".

"The characteristics of a county with strong sports, including the county economy, are particularly obvious in the whole country and the Yangtze River Delta. Because our strong counties in the Yangtze River Delta exceed half of the country, this determines the future development of our sports industry in the Yangtze River Delta. "

Interestingly, the county development in the Yangtze River Delta is now an advantage.

In the 100 Top 100 County Economy List (20 19) just released in July, 20 19, Kunshan City, Jiangsu Province ranked first with a total GDP of 383.2 billion yuan, while in the1000 Top 100, Jiangsu Province swept the top four, occupying six seats.

With the overall development of county economy, sports events, as an important part of sports industry and modern service industry, naturally grow rapidly. As the "Sports Capital" of China, there are nearly 180 national competitions every year, and international competitions account for nearly 40% of the 180 competitions, which has promoted the development of competitions in other provinces in the Yangtze River Delta.

More importantly, more events are now held in the name of the Yangtze River Delta. These include the FISH China Urban Cross-country Skiing Grand Prix and the upcoming CBA Yangtze River Delta Summer League.

"Overall, the previous events were inherent events plus the concept of the Yangtze River Delta." Yu Shiping, deputy director of the Planning and Industry Department of the Shanghai Municipal Sports Bureau, said, "The next stage is to hold the event from the perspective of the Yangtze River Delta and give the Yangtze River Delta connotation from the beginning."

Professor Huang Haiyan, Deputy Director of the Collaborative Innovation Center for Sports and Health Industry of Shanghai Institute of Physical Education.

To build an integrated 2.0, high-quality linkage and talents are the key.

"The integration of sports industry in the Yangtze River Delta has reached its eighth year, and it should be said that it is time to start 2.0." At this seminar, Yu Shiping put forward such a concept.

However, to start a new stage of development, relevant leaders, experts and scholars have realized the problems and shortcomings in our development process.

The adjective "high quality" was repeatedly mentioned throughout the seminar, and "how to promote the integration and high quality development of the Yangtze River Delta" became the key goal in the next stage. After all, in the environment of serious homogenization of sports events, improving the quality of events and improving the quality of contestants and spectators will help the overall development of sports industry.

Of course, all aspects involved need to be optimized and adjusted at the policy level, including the government's guidance in major industrial layout, public service supply and institutional guarantee, and the role of the market in resource allocation-establishing a market environment with unified and open rules, mutual recognition of standards and free flow of factors.

In addition, the cultivation of talents is also the key to further promote integration and seek breakthroughs.

"To develop with high quality, the key issue in the future and the bottleneck in the future are talents." Professor Zhang Lin, doctoral supervisor of Shanghai Institute of Physical Education, gave his own views. "The sports industry claims to have 5 million employees, accounting for 1 3 in the Yangtze River Delta, and we also have110,000 in the Yangtze River Delta. How to improve these 654,380,000 employees? "

In Professor Zhang Lin's view, there are more and more talent training modes in the sports industry, "including correspondence education, practical training, online training and on-the-job academic education. And all aspects can be discussed, but in this respect, we still need a lot of innovation. "