Traditional Culture Encyclopedia - Travel guide - What does tourism e-commerce do?

What does tourism e-commerce do?

Tourism e-commerce refers to a business system that takes the network as the main body, based on tourism information database and e-commerce bank, and uses the most advanced electronic means to operate tourism and its distribution system. Tourism e-commerce provides an internet platform for the majority of tourism peers.

Features and characteristics:

First of all, product and price information are the most concerned. The information that residents most want to obtain before going out is mainly tourism core products and price information, including information on tourist destinations and tourist routes, scenic spots, accommodation and transportation prices, including information and service quality of tourism-related industries such as food, housing, travel, shopping and entertainment.

Secondly, the trend of individual tourists has become more clear. Before going out, residents want to join travel agencies or organize their own teams, while the proportion of going out through units is relatively low.

thirdly, the internet has become the most important channel for most residents to know relevant information before going out, and the evaluation of tourist destinations by relatives and friends is also an important information channel for residents to go out.

1. Polymerization;

2. Tangibility;

3, service;

4. Convenience;

5, preferential;

6. Personalization.

Market effectiveness:

1. Create a new product sales platform and method;

2, reducing the various operating costs of tourism enterprises;

3, expanding economies of scale and scope.

with the development of e-commerce, more and more traditional e-commerce websites have opened up the function of tourism. For example, Taobao has a special merchant of travel industry, and tourism e-commerce websites are gradually developing in a diversified way, which is no longer a single ticket ordering and travel route, and tourism websites are gradually moving towards a one-stop service route. For example, hotel reservation, car rental service, local specialty purchase, and even preferential reservation for some entertainment places such as cinemas and KTV. I believe that in the near future, tourism e-commerce websites will provide a series of perfect and affordable services for people's travel, accommodation and tourism.