Social light travel tends to be popular, and weekend travel becomes a new trend.

China Net 65438+ 10/3 Recently, china tourism academy & Mawei Free Travel Big Data Joint Lab released the "China Ice and Snow Tourism Consumption Big Data Report (2022)" (hereinafter referred to as the "Report") based on the data of Mawei Tourism Trading Platform.

The data shows that 39% of consumers who participate in ice and snow tourism are eager to travel with like-minded friends, which is significantly higher than the proportion of those who participate in road trip, Zhou Bianyou and Red Tourism with friends. It can be seen that ice and snow tourism is a social entertainment and leisure activity that contemporary young people like very much. In addition, about 28% of consumers choose to take their families and children on ice and snow trips, followed by couples playing in ice and snow, accounting for 18%, and solo travelers account for 13%. Under the normalization of ice and snow tourism, short trips within 3 days are more favored by consumers. From the days of travel and play, light travel accounted for 48% in the snow and ice season of 2002 1-2022, in which1day travel increased by 5% compared with the snow and ice season of 2020-202 1, and travel within 2-3 days increased by 60% compared with the snow and ice season of 2020-202 1. You don't have to travel by boat, but you can also play new tricks in the suburbs. "Calling friends and friends" has been played in the surrounding ski resorts, enjoying Yang Kang hot springs with girlfriends in the cold winter, and taking the baby skating in the park on weekends, which has become a very popular way of ice and snow tourism.

The data shows that youth, short-distance light tour and weekend tour have become an important trend of ice and snow tourism. During the 2002 1-2022 ice and snow season, the proportion of tourists who participated in and booked ice and snow tourism was nearly 90%, of which about 57% participated in1-2 times, 23% participated in 3-4 times, and 9% participated in 5 or more ice and snow tourism activities. Judging from the travel time of ice and snow tourists, in the ice and snow season of 20021-2022, about 43% consumers will choose to do ice and snow activities during working days, annual leave and other time periods, 30% consumers will choose to travel on weekends, and 26% consumers prefer to wait until winter vacation and Spring Festival. (Wu Zenan Xue)

Click "Discover" on WeChat and scan.

QR code can share this article with friends.