How to use "campus tours" to develop the corporate tourism market

The following strategies can be adopted in this situation:

1. Investigate and understand the target market: First, it is necessary to investigate and analyze the target market to understand the number of schools, the number of teachers and students, and the number of parents. Demand side situation in order to identify potential customer groups and needs.

2. Determine featured attractions: Choose attractions with unique charm and appeal, such as historical and cultural sites, natural scenery, and red education bases. In addition, it is necessary to ensure that the transportation of attractions is convenient and that ticket prices are moderate to meet the needs of campus tours.

3. Design diverse tourist routes: According to the characteristics and needs of different schools, design tourist routes with a variety of themes, such as science tours, historical and cultural tours, and outdoor expansion tours. At the same time, the interest and participation of teachers and students must be fully considered to ensure that the route is interesting and educational.

4. Publicity and promotion: Actively carry out publicity and promotion of campus tours through schools, parent groups, and social media channels. Promotional posters, foldouts, and video promotional materials can be produced to showcase the features and highlights of the tourist route. In addition, teachers, students and parents can also be invited to participate in online interactive activities to increase attention and participation.