China's Overseas Tourism Market —— An Analysis of Chinese mainland's Outbound Tourism Market

1. Analysis of Chinese mainland's outbound tourism market

Divided into three stages; First, the initial stage: (1978- 1987) Tourism is in the initial stage, which has realized the transformation from foreign affairs reception to economic foreign exchange earning. It is characterized by no marketization and belongs to the planned quota. Demand exceeds supply, and foreign affairs promote internal affairs. Second, the development stage (1987- 1992) Tourism is in a rapid development stage and has experienced two markets: single inbound tourism and domestic tourism. It is characterized by the gradual maturity of the market, increasingly fierce competition and oversupply. Third, in the stable stage (1992), inbound tourism has gradually matured, and group tourism has grown slowly, breaking the seller's American market. At present, it has entered a stage of stable development. From state restrictions to discouragement, outbound tourism has just started, and it will soar in the future.

2. Analysis of China's inbound tourism market.

1. China Travel Agency Head Office

China Travel Agency Head Office, established in 1985, is a large-scale comprehensive international travel agency under China Tourism Group Company, mainly engaged in inbound and outbound tourism, business tourism and visa agency. Its service covers the whole country and receives millions of Chinese and foreign tourists every year.

2.CYTS

Founded in 1997, CYTS is a professional comprehensive tourism service platform under Everbright Group, which owns many well-known tourism enterprises and brands and is committed to providing tourists with quality tourism products and services.

3.CITS China International Travel Service

China International Travel Service, founded on 1954, is a large comprehensive tourism group in China and one of the four major tourism companies in China. It mainly provides outbound travel, group tours, air tickets, visas, travel insurance and other services, and receives tens of millions of overseas tourists every year.

4. Tourism in Kang Hui

Kang Hui Tourism, namely China Kang Hui Tourism Group Co., Ltd., was established in 1984. It is a well-known large-scale comprehensive tourism service provider in China, mainly providing inbound and outbound tours, domestic tours, air ticket agents and visa services, with stores all over the country.

5. Travel to Guangzhou

Guang Zhi Tourism is a well-known travel agency brand under Lingnan Group, a South China travel operator. Founded in 1980, it is mainly engaged in inbound and outbound tourism, domestic tourism and air ticket agency, covering more than 100 countries around the world.

6. Caesar traveled to Caesar

Caesars Tourism, founded in 1993, is a well-known outbound travel service provider in China. With its excellent outbound travel service, Caesars Tourism is unique in the tourism market, covering more than 20 countries and regions around the world.

7. Spring and Autumn Tourism

Established in 198 1, Spring and Autumn Tourism is a well-known large-scale tourism service enterprise in China. Mainly engaged in tourism, hotels, air tickets and other businesses, committed to providing diversified and high-quality tourism products for global tourists.

8. Zhongxin Tourism

Zhongxin Tourism is a well-known large-scale outbound travel operator in China. Founded in 1995, it is mainly engaged in outbound travel and other related businesses, and is committed to providing tourists with high-quality and professional outbound travel products and services.

9. Jinjiang Tourism

Jinjiang Tourism is a large-scale comprehensive tourism enterprise group under Jinjiang International Group, mainly engaged in inbound and outbound tourism business, conference and exhibition services, etc. With a large number of high-quality tour guide teams, the reception capacity has always been at the forefront of the industry.

10. Jianfa International Travel Camp; D

Jianfa International Travel Service Co., Ltd., established in 1994, is a well-known travel service provider under Xiamen Jianfa Tourism Group. Mainly engaged in inbound and outbound tourism, hotels, restaurants, ticketing services, committed to providing first-class services for domestic and foreign tourists.

3. Current situation of China's inbound and outbound tourism market

In 20 19, the total tourism revenue was 6.63 trillion yuan, a year-on-year increase of 1 1%. The comprehensive contribution of tourism to GDP is 10.94 trillion yuan, accounting for 1 1.05% of the total GDP. There are 28.25 million direct employees in tourism, and 79.87 million direct and indirect employees in tourism, accounting for 103438+0% of the total employed population in China. In 20 19, the tourism economy continued to maintain a rapid growth rate higher than the GDP growth rate.

Tourism, as a new discipline to study the aesthetic activities and values of tourism, uses the basic principles of aesthetics to guide people (tourists, people engaged in tourism) how to appreciate natural beauty, artistic beauty and social beauty, and reveals their aesthetic characteristics. Through appreciation, they can further understand the natural scenery, culture, art, customs and customs of this region and country, deepen their experience of human civilization, and get deeper aesthetic enjoyment and education.

Chinese traditional aesthetics pays attention to the principle of unity of truth, goodness and beauty. The author thinks that this is the essence of classical aesthetics and should be inherited and carried forward in tourism aesthetics. That is, truth conforms to objective laws, truth is the basis of beauty, and it is not true or beautiful! Good is the highest purpose, utility and the premise of beauty, while evil is not beautiful. Beauty is the best emotional expression based on truth, goodness and beauty. Pursuing the unity of truth, goodness and beauty should be said to be one of the important characteristics of tourism aesthetics.

In the development of tourism resources and the construction of tourism landscape, it is understandable that people are not satisfied with the gift of nature, but rely on material strength and intelligence to try their best to transplant artificial landscapes and achieve good economic benefits. But miniature landscapes are springing up everywhere. World famous cities, folk culture villages, ghost culture reduced to feudal superstition, so-called landscapes can be seen everywhere. There is no aesthetic education at all except temporary economic interests. With the improvement of people's aesthetic level, it will soon be spurned! This kind of wind should not be advocated! The best is not necessarily the best! None of these fake landscapes made by Du Fu is true, and beauty is out of the question. Didn't you just lose all the enjoyment of beauty and aesthetic education?

Beautiful scenery can only attract people. On the basis of truth, goodness and beauty, it evokes people's pleasant aesthetic feelings with pleasant images. When Xu Xiake climbed the Lotus Peak and witnessed the rolling and misty scenery of Huangshan Mountain, he couldn't help screaming and dancing. This is the strong aesthetic feeling that Huangshan Mountain brought to Shack.

The beauty of tourism makes people feel immersive and has the characteristics of all-round investment and three-dimensional sense. Only by traveling can we give people beautiful information, such as seeing, listening, smelling and touching. It is not difficult to imagine how exciting that kind of beauty will be when people are exposed to artificial landscapes such as stage scenery!

With the peace and stability of the world, economic development and the improvement of people's living standards, tourism has gradually become an indispensable part of modern human life and one of the most important lifestyles and socio-economic activities in human society. Since the reform and opening-up, China's tourism industry has gone through several stages: start-up, development and maturity.

Since 1990s, the rapid growth of tourism in China has accelerated the industrialization of tourism economy, and the promotion and correlation of tourism to the whole society has become increasingly prominent. Tourism has become one of the new growth points of the national economy. 265438+At the beginning of the 20th century, China's comprehensive strength and American tourism ranked fifth in the world. According to the prediction of the World Tourism Organization, by 2020, China will become the China of the world, the largest tourist receiving country and the fourth largest tourist leaving country in the United States.

The tour shows beautiful city walls, fragrant valleys, undulating Yuan Ye, rosy spring and golden autumn.

According to the principle of truth, goodness and beauty, we should be cautious about the development of tourism resources and the protection of historical relics. Another problem is to get rid of its dross and take its essence. The decision-makers of tourism departments in various countries also have an urgent task, which is to improve the aesthetic quality.

There is no mountain, no beauty, no water and no show in China! It has a long history of 5,000 years, splendid culture and art, infinite and far-reaching beauty, waiting for our eyes to look down, explore deeply and make comprehensive use of it.

When developing tourist attractions, don't forget to build them according to the laws of beauty. Specifically, the core of doing things according to the laws of landscape aesthetics is to protect nature.

Don't blow up mountains, fill valleys, destroy forests, cut off water and destroy the natural landscape in order to develop tourism! As we all know, the formation of natural scenery takes a long time. Once destroyed, it is difficult to compensate. If there were no strange pines, strange rocks, clouds and hot springs, Huangshan would not become a world-class tourist scenic spot. Five mountains return without looking at the mountains, and Huangshan returns without looking at the mountains!

For tourist hotel buildings all over the world, we should take the basic principles of architectural aesthetics, environmental aesthetics and landscape aesthetics as the guidance, comprehensively examine the internal and external environmental design of hotel buildings and the relationship with the surrounding environment, especially properly handle the relationship between architecture and environment. People-oriented, coordinate the relationship between nature, people and architecture, respect people and environment (natural environment and humanistic environment) from the perspective of tourists' aesthetic psychology, ideology and cultural needs, and create a unified artistic conception.

Here we should emphasize the basic aesthetic principle of the unity of truth, goodness and beauty. Truth means proceeding from reality, seeking truth from facts and adapting to local conditions; Goodness, that is, practicality and utility, is extended to economic benefits. On the premise of combining practicality with economy, we will strive to build the tourist hotel into a beautiful, comfortable, colorful and charming place to attract Chinese and foreign guests and make them feel at home.

Of course, from architectural modeling, landscaping to interior design, everything needs careful design. We should have China characteristics and local colors, as well as the spirit of the times. Hotel architecture and aesthetics are also important research fields of tourism aesthetics.

Aesthetic tourism culture is a special cultural form, which refers to the mutual infiltration between people and aesthetic tourism in daily life or cultural entertainment. In the specific aesthetic communication activities, aesthetic tourism culture exists as a special combination of aesthetic culture and aesthetic context, which represents the customs and traditional dimensions that affect aesthetic communication.

On the one hand, it can exist independently of mythological culture, religious culture, language culture, historical culture and scientific culture. And pay attention to artistic activities and product forms; On the other hand, these artistic activities and products spread all over people and become aesthetic tourism cultural activities in a broad sense.

Tourism culture refers to the spiritual experience and aesthetic form of social perceptual culture dominated by people. Aesthetic culture is based on the continuous development and perfection of modern cultural system, especially artistic cultural system, and is the product of increasingly aesthetic contemporary civilization and culture, which is increasingly close to the real living state of human beings.

Judging from the evolution of human civilization and culture, aesthetic tourism culture is the third cultural form after human tool culture and social rational culture, which embodies the process of cultural accumulation and quantitative change and is the advanced form of human culture and civilization.

Every tourist and practitioner is talking about the beauty of style, which is a higher level of aesthetic pursuit. It not only reflects people's appearance, but also contains people's inner qualities; It not only shows people their appearance, manners, appearance and manners, but also shows people's thoughts, spirits, knowledge, cultivation, character and temperament. The beauty of style is the beauty of human personality. It is the external and internal manifestation of the people's high degree of unity.

When we say that one of us is polite, we don't just mean his appearance, but judge him by combining inside and outside. Generally speaking, we should be firm and solemn, elegant and generous, chic and refined, and neither humble nor supercilious. In the tourist reception work, it is especially necessary to overcome the mentality of worshipping foreign things and obsessing foreign things, giving people a simple and beautiful impression.

The ancients said that a person knows how to decorate his appearance, but he doesn't know his own nature. In other words, people often only pay attention to the decoration of appearance, but ignore the self-improvement of internal cultivation. This is really a common problem of people. No matter how beautiful he looks, he has inner beauty.

The only market stock mainly comes from neighboring countries and regions. The former 15 inbound tourism markets are China, China Macau, China Hongkong, China Myanmar, Vietnam, China Taiwan Province Province, China Philippines, Mongolia, South Korea, Russia, Japan, USA, India, Indonesia, Malaysia and Canada. Study abroad and business travel with stronger rigid demand have become the basic needs of current inbound tourism. In the context of closer economic and trade exchanges between China and the Philippines, the Philippines has become the third largest foreign tourist market in China in 2020.

China has become the first source market to support China's inbound tourism. Since August 12, 2020, the mainland has relaxed the entry of Macao residents, allowing those who meet the epidemic prevention conditions to enter the country without isolation. Driven by this favorable policy, in 2020, the number of Macao tourists to the mainland reached 65.438+03.64 million, supporting half of the inbound tourism market. Compared with 20 19, the number of Macao tourists to the mainland decreased by 2 1%, far below the overall decline of the inbound tourism market. This also indirectly shows that after the global epidemic has been effectively controlled, with the liberalization of China's entry restrictions, it is entirely possible for China's inbound tourism market to recover rapidly.

In the past year, the epidemic had a strong impact on China. The inbound tourism market in the United States still exists, but it has improved compared with 2020. In fact, although the best time has not yet arrived, the worst time has passed. According to the forecast of china tourism academy (Data Center of the Ministry of Culture and Tourism), in 20021year, China will receive 319800 inbound tourists, and realize international tourism income of 20.8 billion US dollars, increasing by 18% and 23% respectively, and rising to 22% respectively in 20 19.

4. Chinese mainland outbound tourism market analysis report.

1. Analysis on the Development Status of China's Outbound Tourism

After more than ten years of rapid development, the development of outbound travel in China has slowed down. The growth rate began to decline from 20 1 1, and the annual growth rate in 20 16 was only 4.3%. It rebounded slightly in the first half of this year, with a year-on-year increase of 5.03%, but it still maintained the single-digit growth level since 20 14. The slowdown trend of outbound travel is difficult to change in the short term, and the incremental market space is limited in the short to medium term of weak recovery.

Changes in the number of outbound tourists of China citizens

Related reports: Zhiyan Consulting Network released the Research Report on Supply and Demand Forecast and Investment Strategy of China Tourism Market from 2065438+07 to 2022.

In 20 16, the number of outbound tourists from China was 654.38+22 million, accounting for 8.82% of the total population of the United States in China. Compared with the experience of other countries, after the per capita GDP reaches 5,000 US dollars, the number of outbound tourists has entered a stage of rapid growth. According to China's GDP per capita, comparing the development track of South Korean and Russian outbound tourism, at present, the proportion of outbound tourists in China is low. At present, the proportion of private holders of ordinary passports in China is about 10%, and the outbound travel market has great potential and is improving in the medium and long term.

Number of outbound tourists and per capita GDP in some countries

Traditional destination East Asian countries generally have a faster growth rate, among which Thailand has a lower growth rate due to its higher base. Affected by South Korean diplomatic relations, the number of tourists from China dropped by nearly half in the first three quarters of this year; Another Northeast Asian country, Japan, undertook the transfer of some passenger flows, with the growth rate of11.1%in the first three quarters; Hong Kong's growth rate is very low, and Taiwan Province's tourism to the United States has fallen sharply; The United States and Canada are growing steadily; Europe gradually emerged from the shadow of terrorist attacks and recovered strongly, with an overall growth rate of 29%, and the growth rate of popular destinations such as Britain, France, Italy and Switzerland was around 50%.

The change of China's outbound destination is influenced by several factors, among which the safety of the destination (negative), diplomatic relations (positive and negative), visa policy (positive) and the variety effect of popular TV series (positive) are the top factors.

China citizens' outbound tourism model

Second, analysis of the development trend of outbound tourism

The threshold for the establishment of travel agencies and outbound travel agencies in China is not high, and the competition in the field of outbound travel is fierce.

Free travel abroad requires tourists' comprehensive abilities such as language ability and planning ability, and there are many tourists.

The overall recovery of the industry is weak and structural opportunities coexist. Caesar, the leader of outbound travel, has a stable tourism performance and is deeply involved in European tourism. European tourism has stepped out of the shadow of terrorist attacks and has growth potential after recovering from the rebound. Eastern Europe has gradually become an emerging destination; China's revival of US-South Korea relations has brought about the revival of Korean tourism. Caesars Travel is the exclusive ticketing agent in Chinese mainland for the 20 18 PyeongChang Winter Olympics. It is expected that Caesars tourism will benefit from industry growth and achieve high performance growth.

5. Chinese mainland outbound tourism market analysis report

The overall situation of the three major tourism markets is 1. Judging from the three indicators of inbound outreach, domestic organizations and outbound organizations, inbound tourism accounted for 6%, which was flat year-on-year; Domestic tourism accounted for 72%, a year-on-year increase of 4.35%; Outbound tourism accounted for 22%, down 12 percentage points year-on-year. Number of people in the three major tourism markets in the third quarter 2. Judging from the three indicators of inbound outreach, domestic organizations and outbound organizations, inbound tourism accounted for 8%, up 33.33% year-on-year; Domestic tourism accounted for 6 1%, up 3.39% year on year; The outbound tourism market accounted for 3 1%, down 1 1.43% year-on-year. People in the three major tourism markets in the third quarter-God. Regional situation. 20 17 in the third quarter, the top ten regions of the three major market organizations (outreach) of travel agencies were Guangdong, Jiangsu, Shandong, Hunan, Zhejiang, Fujian, Liaoning, Shanghai, Shaanxi and Hubei from high to low.

6. Current situation and development trend of China's inbound and outbound tourism market.

The simplest reason why China wants to develop inbound tourism instead of outbound tourism is that inbound tourism spends money at home. Tourism requires consumption, meals, accommodation, transportation, sightseeing, taking away tourist commodities and taking part in some recreational activities, which will increase local income and develop local economy. Therefore, China should first develop inbound tourism.

7. China outbound tourism market analysis report

Used for international tourism

1#039; Advantages: you can understand the economic and political situation abroad. Appreciate the beautiful scenery of foreign countries, increase personal knowledge and learn more knowledge. You can also buy some handicrafts and other foreign goods that are difficult to buy in China. Now that the RMB has appreciated, it is more cost-effective to travel abroad.

Disadvantages: the distance is too far, the cost is average and the time is long. There may be a generation gap in language and folklore, trouble in entry and exit applications and currency exchange, and inconvenience in accommodation and catering. If you want to travel abroad, it is possible to avoid these troubles.

Advantages of tourism:

Return to nature and keep fit.

For a long time, people living in cities have been troubled by the harsh living and working environment such as air pollution, high decibel noise and work pressure. More and more people suffer from urban diseases such as hypertension, coronary heart disease, diabetes, ulcer and neurasthenia. When people throw themselves into the embrace of nature and stay in beaches, valleys, forests, wilderness, villages, lakes and other places, they can get a lot of air vitamins-negative ions. Negative ions can regulate the excitement and inhibition of nervous system, promote blood circulation, increase red blood cells and hemoglobin in the body, and accelerate the transport of metabolites in muscles, thus eliminating human fatigue.

In the process of traveling, people can not only revel in the beautiful scenery, but also get a happy mood and promote endocrine. In addition, you can exercise your body in an all-round way, stretch your bones and muscles, dredge your qi and blood, recuperate your spirit, breathe fresh air, bathe in the sun, enjoy the tranquility and comfort brought by green, and make your body and mind reach the best state.

I. Tourism in Yang Kang

Improving people's livelihood and well-being is the fundamental purpose of development. We should make greater efforts to benefit people's livelihood, solve worries and make up shortcomings, safeguard people's livelihood in development, promote social fairness and justice, make continuous progress in raising children, preventing old age, learning to teach them, earning income from work, getting medical care for the sick, providing for the old, living and housing, helping the weak and helping the poor, and carry out in-depth poverty alleviation to ensure that all people have more sense of gain in the development of * * *, and constantly promote people.

Strengthen c

Implement a comprehensive national insurance plan. Improve the basic old-age insurance system for urban workers and urban and rural residents, and realize the national overall planning of old-age insurance as soon as possible. Unify the basic medical insurance system and serious illness insurance system for urban and rural residents. Improve the unemployment and industrial injury insurance system. Establish a national unified social insurance service platform. Coordinate the urban and rural social assistance system and improve the minimum living security system. Adhere to the basic national policy of equality between men and women and protect the legitimate rights and interests of women and children. We will improve the systems of social assistance, social welfare, charity, special care and resettlement, and improve the care and service system for left-behind children, women and the elderly in rural areas. Develop undertakings for the disabled and strengthen rehabilitation services for the disabled.

Human health is an important symbol of national prosperity and national prosperity. It is necessary to improve the national health policy and provide all-round and full-cycle health services for the people. We will deepen the reform of the medical and health system, comprehensively establish a basic medical and health system with China characteristics, a medical security system and a high-quality and efficient medical and health service system, and improve the modern hospital management system. Strengthen the basic medical and health service system and the construction of general practitioners. Cancel the use of medicine to support doctors and improve the drug supply security system. Adhere to prevention first, carry out patriotic health campaigns in depth, advocate a healthy and civilized lifestyle, and prevent and control major diseases. Implement food safety strategy to make people eat with confidence. Adhere to both traditional Chinese and western medicine, inherit and develop the cause of traditional Chinese medicine. Support the society to run medicine and develop health industry. Promote the matching and connection between the birth policy and relevant economic and social policies, and strengthen the research on population development strategy. Actively respond to the aging population, build a policy system and social environment for supporting the elderly, filial piety and respect for the elderly, promote the combination of medical care and support, and accelerate the development of aging undertakings and industries.

Two. ecotourism

Adhere to the harmony between man and nature. Building ecological civilization is a Millennium plan for the sustainable development of the Chinese nation. We should establish and practice the concept that clear water and green mountains are priceless, adhere to the basic national policy of saving resources and protecting the environment, regard the ecological environment as life, coordinate the management of landscape, forest, fields, lakes and grasses, implement the strictest ecological environment protection system, form a green development mode and lifestyle, firmly follow the civilized development path of production development, affluent life and good ecology, build a beautiful China, create a good production and living environment for the people, and contribute to global ecological security.

Insist on building the same body of human destiny. Build an ecological system that respects nature and develops green.

Accelerate the reform of ecological civilization system and build a beautiful China. Man and nature are the same life, and human beings must respect, adapt and protect nature. Only by following the laws of nature can human beings effectively take fewer detours in the development and utilization of nature. It is an irresistible law that human beings hurt nature and will eventually hurt themselves.

The modernization we want to build is the modernization in which man and nature live in harmony. We should not only create more material wealth and spiritual wealth to meet the people's growing demand for a better life, but also provide more high-quality ecological products to meet the people's growing demand for a beautiful ecological environment. Adhere to the principle of giving priority to conservation, giving priority to protection and giving priority to natural restoration, and form a spatial pattern, industrial structure, production mode and lifestyle of saving resources and protecting the environment. Nature is quiet, harmonious and beautiful.

Promote green development. Accelerate the legal system and policy orientation of green production and consumption, and establish and improve the economic system of green and low-carbon circular development. Build a market-oriented green technology innovation system, develop green finance, and expand energy-saving and environmental protection industries.

Strengthen ecosystem protection. Implement major projects for the protection and restoration of important ecosystems, optimize the ecological security barrier system, build ecological corridors and biodiversity protection networks, and improve the quality and stability of ecosystems. Complete the delineation of three control lines: ecological protection red line, permanent basic farmland and urban development boundary.

Carry out land greening, promote comprehensive management of desertification, rocky desertification and soil erosion, strengthen wetland protection and restoration, and strengthen the prevention and control of geological disasters. Improve the natural forest protection system and expand returning farmland to forests and grasslands. Strictly protect cultivated land, expand the pilot project of fallow in rotation, improve the fallow system of cultivated land, grassland, forests, rivers and lakes, and establish a market-oriented and diversified ecological compensation mechanism.

Perfecting the red line of ecological protection, permanent basic farmland and urban development boundary, and strengthening ecological system protection are the guarantee of tourism development.

Three. cultural tour

Socialism with Chinese characteristics culture, which originated from the excellent traditional Chinese culture nurtured by the history of Chinese civilization for more than 5,000 years, is integrated into the revolutionary culture and advanced socialist culture created by the Party leading the people's revolution, construction and reform, and rooted in Socialism with Chinese characteristics. This is a good practice.

Persist in letting a hundred flowers blossom and a hundred schools of thought contend, persist in creative transformation and innovative development, and constantly create new glories of Chinese culture.

Perfecting modern cultural industry system and market system, innovating production and management mechanism, perfecting cultural industry policy and cultivating new cultural formats will further enliven, materialize and format culture and meet the needs of residents' spiritual and cultural life at a higher level. Combined with the poverty alleviation policies in the old revolutionary base areas, ethnic areas and border areas, the cultural tourism industry is also promising.

Four. rural tourism

Implement the strategy of rural revitalization. The problem of rural farmers is a fundamental issue related to the national economy and people's livelihood, and we must always solve this problem.