The Significance of Tourism Symbols in China

May 19 is China Tourism Day every year, which is an illegal holiday. The festival originated on May 19, 2006. Ma Shaoqin of Ninghai, Zhejiang proposed to set up "China Tourism Day" in the name of Xu Xiake Travel Club in Ninghai, and suggested that the opening day of the first diary of Xu Xiake's Travels (May 19) be named China Tourism Day.

20 1 1 On March 30th, the executive meeting of the State Council passed a resolution to designate May 19 every year as "China Tourism Day" from 2011.

Interpretation of China Tourism Day Signs

Modeling analysis: The main creative modeling of the logo comes from the word "Lu" in Oracle Bone Inscriptions and the traditional seal cutting. The deformation of the word "brigade" and the outline of the square seal in Oracle Bone Inscriptions highlight the relationship between the traditional culture of China and the "roots" and "plants" of modern tourism development, inject a more vivid cultural color into "China Tourism Day", and create a new visual image while inheriting the essence of China traditional culture. The deformed word "brigade" vividly depicts a thriving tourist scene: a group of tourists, led by a banner, wander in an orderly and enthusiastic way on a wonderful journey. This has a strong figurative and symbolic significance, highlights the theme and core of China Tourism Day, guides and encourages people to actively participate in tourism, and embodies the appeal and influence of China Tourism Day. At the same time, the distorted word "brigade" in Oracle Bone Inscriptions implies the number "5. 19", which further emphasizes the date of "China Tourism Day" and makes it more deeply rooted in people's hearts.

Color application: the application of blue-green color not only has bright colors and strong visual impact, but also makes the two main colors blend together naturally and harmoniously. Blue stands for the sky and green stands for nature, symbolizing the vitality and vigor of China's booming tourism industry, and the theme and concept of green, environmental protection, harmonious and civilized development advocated by China's tourism industry. At the same time, tourists walk in the blue sky and green space with the deformed character of "brigade", which also embodies the life realm of harmony between man and nature that China people have been pursuing since ancient times, and it is particularly precious today when we pay attention to environmental protection and harmony.

Logo font selection: the logo font adopts China traditional official script "China Tourism Day" and "China? Arial style in English. Travel? The bilingual contrast between Chinese and English "Day" highlights the traditional cultural connotation that "China Tourism Day" originated from China, and also highlights the international vision and modern development concept of China tourism.