Basic characteristics of portal websites

The basic characteristics of portal websites: popular audience, high content requirements, more open content, more concentrated communication effects, etc.

Popularization of the audience: As the most popular means of communication, the traffic of portal websites is astonishing. Hundreds of millions of pages are downloaded every day, and the number of readers exceeds 10 million. It is more popular than traditional news media. .

High requirements for content: Portal websites continue to strengthen their demand for content. Because the characteristics of the audience are not obvious, many people use the functions of the Internet very simply. Most of my country's portal websites weaken netizens' demand for Internet functions and strengthen netizens' demand for content.

More open content: The openness of content includes the openness of production, openness of communication, openness of evaluation, openness of technology and openness of paths. This can be described as a double-edged sword for portals: the opening of technologies and paths has greatly impacted the existing model of portals. Technical methods have lowered the threshold, and open content websites have accelerated the impact and integration of traditional communication structures. The above factors have promoted the emergence of new models.

The communication effect is more concentrated: From the structure of the portal website, the communication effect is obviously concentrated on the "home page", and the website home page has the best communication effect. The main communication ability of the portal website also comes from the home page. The survey shows that if a piece of news cannot appear on the home page, its communication effect will be greatly reduced.

Classification of portal websites

1. Search engine portals

The main function of this type of website is to provide powerful search engines and other various network services , such websites are relatively rare in China.

2. Comprehensive portal website

This type of website is an integrated website focusing on news, supply and demand, products, exhibitions, industry navigation, and recruitment.

3. Local life portal website

This type of website is the most popular nowadays, focusing on local information, generally including: local information, online shopping in the same city, classified information, marriage and dating, Channels such as job recruitment, group purchasing, word-of-mouth merchants, online navigation, and lifestyle communities. The network also includes electronic atlases, perpetual calendars, map channels, music boxes, online movies and TV shows, coupons, discount information, travel information, hotel information, etc. Practical features.

4. Personal portals

Usually provide personalized functions and provide visitors with a way to access other content. It is designed to provide services from multiple disparate sources using a varying number and type of distributed applications, middleware, and hardware. Additionally, Enterprise Portal is designed for maximum sharing and collaboration in the workplace. For further business driven requirements, the portal content can work on multiple platforms.