Global tourism broadens the development space of ice and snow tourism?

According to reports, the relevant person in charge recently pointed out at the ice and snow tourism seminar that the 24th Winter Olympics to be held in China in 2022 is stimulating the enthusiasm of Chinese people to participate in ice and snow sports, and the development of global tourism will broaden the development space of ice and snow tourism and vigorously develop it.

It is reported that ice and snow tourism and ice and snow sports promote each other and complement each other. If the ice and snow sports only do competitive sports and do not go to the public through tourism, then it is impossible to realize the mass ice and snow sports and form an industry. Judging from the development trend of tourism, China's current tourism consumption is showing the characteristics of personalized and quality development, and the supply of tourism products, especially new tourism products, is far from meeting the growing tourism demand.

According to estimates, the 2022 Winter Olympics will drive 50 million people in China to directly participate in ice and snow sports, and drive more than 300 million people to participate in ice and snow sports and ice and snow tourism. The scale of ice and snow tourism industry will exceed 1 trillion yuan, of which skiing alone will exceed 27 billion yuan every year and winter sports equipment will exceed 35 billion yuan.

According to some analysts, the ice and snow industry in China will grow rapidly in the next decade, and it is expected to become the largest ski tourism market in the world after the 2022 Winter Olympics, and the development space of ice and snow tourism will continue to increase and improve.