Traditional Culture Encyclopedia - Travel guide - Introduction to Oriental Gardens of Oriental Gardens Industry Group
Introduction to Oriental Gardens of Oriental Gardens Industry Group
The company promotes the corporate culture and values ??of "mission, art, goals, execution, struggle, progress, love, and gratitude", implements a talent management system with diversified incentives, and implements the policy of "discovering people, treating people well, With the talent concept of "respecting people and uniting people", we have a first-class international executive team and a team of more than 2,500 outstanding employees, forming an overall corporate image of art, sunshine and efficiency. The company pursues to become an enterprise praised by customers, an enterprise needed by the industry and society, an enterprise loved by investors, and an enterprise loved by employees. It adheres to the concept of "artistic gardening and passed down for thousands of years" and strives to become "the most powerful enterprise in the world". One of the landscaping companies.”
Oriental Garden Industry Group is committed to building a beautiful China, creating a better life, and serving China's urbanization process.
Oriental Garden has two major business systems: landscape industry and leisure industry.
The company engaged in the landscape industry is a leading enterprise in China's garden industry - it was listed on the Shenzhen Stock Exchange in November 2009, with a market value of 23.6 billion yuan (data on February 18, 2013), ranking the highest among its peers in the world. Oriental Garden Co., Ltd. (SZ002310). Oriental Garden Co., Ltd. is mainly engaged in three major business sectors: landscape engineering (including theme parks, special effects landscapes), ecological restoration, and seedling industry; Oriental Garden Industry Group is engaged in the leisure industry, mainly engaged in urban leisure and pastoral leisure. Construction and operation, in addition to independently developing cultural tourism, wedding business, urban agriculture, etc., it currently has five subsidiaries - Oriental City Real Estate Co., Ltd., Oriental Cultural Tourism Asset Management Co., Ltd., Oriental City Property Management Co., Ltd., and Oriental Pastoral Agriculture Development Co., Ltd., Oriental Rose Wedding Culture Co., Ltd.
Oriental Garden Industry Group has innovated the domestic urban construction model and focuses on the comprehensive development and operation of the leisure sector of the city.
In 1933, the "Athens Charter", an urban planning programmatic document determined by the International Council of Modern Architecture (C.I.A.M) Athens Conference, clarified the four basic functions of the city, namely work, residence, transportation and Recreation. Recreation is today’s “leisure”. Since the reform and opening up, my country's urban planning and construction have generally focused on central business districts, commercial complexes and industrial parks, and have paid far less attention to leisure functions. Therefore, Oriental Garden Industry Group has creatively proposed to create a city with leisure as its main function. The central urban sector creates a better life for urbanites.
Industry elites gather to create a beautiful career
A beautiful career requires the best talents in the industry. Oriental Garden has attracted a group of industry elites, including Zhang Cheng, former vice president of Wanda Group Joined the company and served as president of Oriental Garden Industry Group, which caused shock and widespread concern in the industry. Subsequently, Zhang Yunji, the former assistant to the president of Wanda and general manager of the project management center, Jiao Yong, the former vice president of Evergrande, Yin Rong, the former vice president of Forte Group, Zhang Pengli, the former vice president of Topland International Group, and Ding Yao, the former general manager of Wanda Department Store , Yan Chunhao, the former general manager of Wanda Shenyang and Changzhou companies, and Pan Wen, the former vice president of Prologis China, have joined one after another. The industry commented that their joining has added confidence to Oriental Garden's second venture, and now it is setting sail. , worth looking forward to!
The urban leisure section takes leisure as its central function, creating an urban living room that displays the city's image, a spiritual territory that gathers cultural heritage, and a livable city that enhances the happiness index. It consists of up to 7 categories of ** *Ecological format (commercial, cultural and creative, wedding, entertainment, hotel, agriculture, residence) composition, forming a leisure destination for urbanites. The urban leisure sector needs to be customized based on local cultural heritage and natural environment, and built through the method of "unified planning, unified construction, and unified operation". According to the difference in style, it is divided into two categories: the urban leisure section (the central leisure area named after "Oriental City") and the pastoral leisure section (the pastoral complex named after "Oriental Pastoral"). The group has four major implementation advantages: 1. Industrial advantage, with a complete industrial chain corresponding to the seven major formats of the leisure sector; 2. Talent advantage, with domestic first-class comprehensive development and outstanding talents in various leisure-related industries; 3. Financial advantage: It has strong self-owned funds and is in line with the country’s financial support policies for culture, tourism, agriculture and other industries; 4. Alliance advantages, integrating a number of first-class strategic partners at home and abroad, such as Rose Square and EDC (Entertainment Design Croporation) , C2 (C2 Turnkey Solution), etc.
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