Traditional Culture Encyclopedia - Travel guide - Where is the development path of local tourism websites on the Internet?

Where is the development path of local tourism websites on the Internet?

According to some data on the Internet, the number of local tourism websites is increasing year by year this year, especially in major tourist attractions, such as Guizhou tourism. The author believes that in this tourist season, it is a profitable site that major travel companies are very optimistic about. At the same time, with the arrival of the May Day holiday, competitors' websites are gradually emerging. At present, the competition degree of travel websites is still very high. So, where is the development path of Internet local tourism websites this year or in the future? Let me analyze it with you. First of all, we need to have a deep understanding of some habits of users who love to travel. At present, the tourist season has arrived, and travel companies in major regions are promoting their own travel websites. It can be said that the competition of regional tourism websites on the Internet is also very fierce. In this regard, I believe that many SEO personnel or network marketers of travel companies hope that the company's travel website can be called the boss on the Internet. Therefore, if you want to make a good travel website on the Internet, you must first understand the users. Understanding the tourist users is one of the important steps. I think many tourist attractions are more suitable for couples, lovelorn people and the elderly. When traveling, everyone yearns for different things, and everyone's pursuit is also very different. For these understandings, we can know that we can publicize in these directions by advertising on the Internet. Of course, I won't make a detailed analysis of other understandings, so I must deeply understand the users who love to travel. Secondly, present the most attractive side of the website to the most attractive side of the website. Here, the author refers to the constant user experience. As the saying goes, "content is king, external links are king" has been fully realized in 20 13 internet, and user experience has always been an aspect that users and Baidu attach importance to. For travel users, the first sight is definitely the most attractive side, or the side that users are looking for. After analysis, the author divides the local tourism websites into three small pieces. A: The distribution of main navigation, location navigation and secondary navigation should be clearly divided in the travel website, so that users can see some clickable contents at a glance when they click into the website, especially the location navigation on the homepage is what users generally like to click, and they can directly find what users want to see. The above picture shows the main navigation of Guizhou tourism website, which is distributed in Zhou Bianyou, domestic and overseas travel and outbound travel from the user's point of view. The above is the positioning navigation of Guizhou Tourism Network. After users enter the website, they can see what they are looking for in detail by clicking on the content of location navigation, including other content, which is also presented in the user's mind, so that users can go straight to Huanglong to find the content. Secondary navigation is at the bottom of the website. Generally, few users look at the top before looking at the bottom. I won't introduce the secondary navigation in detail. B: the distribution of popular recommended tourist attractions on the website.

Hot spot recommendation, I think this is the core content of a travel website, and the display of the core content must be presented to the user completely on the home page, because these hot spot information can lock the place that the travel user finally wants to find in the first time. The above picture shows the distribution of popular recommended tourist attractions in Guizhou Tourism Network, which is displayed in the middle of the top of the homepage. There are not only tourist landscape maps, but also ordinary prices and snap-up prices, which shows the popularity of people's recommendations on the website. C: The home page, the group purchase page and the distribution of domestic and foreign tourism are one of the most important cores for the overall content of the home page of the website. The first half of the website shows popular tourist attractions recommendation and navigation, while the second half shows some surrounding tourism and domestic and foreign tourism contents, so that all the essence of the tourism website can be displayed, showing users that this local tourist attraction is what users want to go, especially in terms of price. Affordable prices can keep users' hearts. In addition, the content displayed on the home page should have a user experience, and don't copy the content of competitors. Finally, it is also an essential way to publicize the soft articles of tourism types on the Internet. Whether it is brand promotion, brand hype or soft text marketing, there are only a handful in the soft text industry, so the author also analyzes that soft text marketing is essential to promote tourism websites on the Internet. However, for local tourism websites, such as Guizhou Tourism Network, if tourists want to remember this place thoroughly and know that this place is a tourist holy place, then let soft articles fly all over the world on major news portals. Only through soft-text propaganda can the local tourism websites finally achieve thorough development. The above is the development path of local tourism websites analyzed by the author on the Internet. At the same time, I also hope that major travel websites will open a hill on the Internet when the May Day holiday is coming, and I also hope that the vast number of Internet people can travel to Guizhou during their breaks.