Are people becoming more and more rational in overseas travel consumption?

According to official French data, among French tourists visiting China, the proportion of free travellers has reached 43%, which is expected to rise to 50% in 20 19. "Obviously, the traditional group tour is gradually declining and the free travel is growing rapidly." Zhou, general manager of Ansel Travel Agency in France, said.

The insiders believe that the maturity of China tourists to France is constantly improving, and they are more willing to pursue personalized travel experience, hoping to have a deeper understanding of French history and culture. The short-term "country town tour" and "museum theme tour" launched by French Mandarin Travel Agency for free travellers are very popular.

The same change in travel patterns is particularly evident in the United States. The younger generation of tourists in China have a wider range of interests, and visiting universities, watching basketball games and watching cultural performances have become new choices. Many tourists are also willing to experience road trip, go deep into American cities and villages and experience different local life.

Wang Xi, the head of Orange Travel Agency in North China, said that visitors to Luolai are no longer satisfied with just following the bus to see Hollywood, Disney or Universal Studios, but put forward personalized travel needs according to their own interests and time.

In Japan, China tourists are not limited to viewing the natural landscape, but more choose to visit art galleries or experience tea ceremony, flower path, fragrant path and geisha culture, so as to have a deeper understanding and experience of Japanese customs.

Apart from the experience of sightseeing, shopping has always been the focus of China people's overseas travel. However, in recent years, the number of "buy buy purchases" that are easy to spend a lot of money is decreasing, and overseas shopping of Chinese people is becoming more and more rational.

Li Xiaotong, chairman of French Mandarin Travel Agency, said that at present, tourists' consumption projects in France are roughly divided into "necessities" and "luxury goods", and most tourists favor the cost-effective local brands such as French cosmeceuticals and food. In the consumption of "luxury goods", China tourists gradually begin to understand the story behind the brand and choose products that suit them, instead of just watching the "buying frenzy" of the brand.