How does the travel agency’s customer acquisition marketing mini-program cater to the development needs of the tourism industry?

The Internet continues to penetrate into the development of traditional industries. From the perspective of industry segments, the tourism industry involves providing tourists with travel routes, accommodation, catering, sightseeing, attractions, shopping, entertainment and tourism auxiliary services, etc. This link has gradually developed into a huge tourism industry chain, and the upstream and downstream are closely related, which requires step-by-step cooperation to complete. < /p>

The traditional and backward management model is difficult to control the development needs of the tourism market and changes in consumer demand, which can easily cause the development of enterprises to lag behind;

The network penetration rate is low, especially the mobile terminal. It is not conducive to the improvement and development of the industry;

In the mobile Internet environment, the traditional manual operation management and single OTA product release of tourism enterprises can no longer meet the trend of the times.

1. Trending to market development needs

With the network of information dissemination, online products and services, and mobile operations and sales, the tourism industry is gradually developing in the direction of e-commerce and is no longer Limited to pure offline marketing and services.

The tourism market tends to be more personalized, diversified, individualized and younger. Traditional tourism promotion and service methods can no longer meet user needs. Without changes, there will be no competitive advantage and will eventually be eliminated. .

Mini programs occupy most of users’ fragmented time, seize the business opportunities of the tourism industry in the mobile Internet market, and achieve seamless connection between online and offline markets, which is conducive to enhancing the competitive advantage of enterprises and opening up marketing channels. , enhance corporate influence.

2. Functional user experience is strong

The WeChat Home Travel Mini Program can display travel agency route planning, detailed descriptions of time, location and fees, as well as experience evaluations from tourists. Provide users with a variety of choices to meet their individual needs. Let tourists know at a glance and save a lot of hesitation time.

Meet users’ needs for sharing and interaction, live reviews, communication services, safe payment, and convenient operations in the shopping experience social chain. The front-end operations for tourists to preview, place an order, pay, complete the order and a series of after-sales operations are all very convenient, and it is also convenient for our travel agency to make arrangements in advance.

3. Reduce business operating costs

Based on the huge traffic platform of WeChat, in the marketing process, we can rely on the social attributes of WeChat to generate social fission. Through the WeChat Home travel distribution system, we can Help travel agencies build an independent online mobile direct sales platform, which includes group buying, flash sales, coupons, membership systems, distribution fission and other new e-commerce marketing methods to help travel agencies obtain traffic and increase sales.

It can minimize the cost expenditures of travel agencies in daily store maintenance and other related aspects, achieve load-reducing operations, build a good foundation to provide a more ecological environment, and help reduce the operating costs of the travel agency itself.

4. The marketing publicity effect is obvious

Based on social promotion and marketing capabilities, the WeChat Home Travel Mini Program can obtain more accurate user groups for tourism companies and has a strong offline Mini programs with scene service capabilities can simultaneously conduct online and offline bidirectional traffic, thus accumulating a large amount of user data.

Customer acquisition: Use social advertising and tools to obtain traffic, and enjoy WeChat’s billion traffic bonus;

Conversion: Help customers close transactions through better experience and more complete system tools;

Fission: quickly fission the brand and products to attract more people to see them;

Repurchase: do a good job in membership marketing to effectively increase the customer's repurchase rate

5. Intelligent data statistical analysis

In the era of big data, how can data statistics be missing? All data enters the background management system of Weicheng Home Mini Program for all-round information collection and processing.

Data accounting in various aspects such as order data, customer preferences, credit limits, performance analysis, product customer acquisition, financial statements, profit evaluation, etc., and multi-dimensional data statistical analysis.

Provide a strong and reliable data basis for the enterprise's own management and decision-making analysis, facilitate timely adjustment of business strategies, provide users with more accurate and personalized services, and maximize the profits of operation and management development.