Is there any prospect of working in the online school of learning and thinking?

At present, the online youth English market penetration rate has reached 22%, the online population is about 5.8 million, and the income scale is about 26 billion yuan. In terms of market segments, it is mainly divided into North American foreign teachers 1 to 1, Philippine foreign teachers 1 to 1, small classes, large classes, light classes and other product models. Among them, the market share of North American foreign teachers 1 to 1 is as high as 47%, and VIPKID occupies the largest share of the track. The online youth English market has initially formed three camps, among which learning and thinking online school, VIPKID and ape tutoring are located in the first echelon. From the perspective of brand awareness, Xueersi online school ranks first, and from the perspective of users' willingness to participate in training, VIPKID ranks first. Judging from the distribution of user cities, first-and second-tier cities such as Beishangguangshen and Hangzhou still occupy the mainstream of children's online English learning market, with a huge number of students. Among the cities with the fastest growth rate of students, Sanya, Dali, Zhangjiajie, Xiamen and other tourist cities take the lead.

The online youth English market has reached 26 billion yuan, with North America 1 foreign teachers accounting for 47%.

At present, the overall extracurricular English market has 26.5 million users, the online market penetration rate reaches 22%, and the online users are about 5.8 million. Compared with the online market, offline users still account for the majority of the market. From the perspective of income scale, the English extracurricular training market has reached about 654.38+025 billion yuan, of which the online market is about 26 billion yuan, accounting for 26.5438+0%. Affected by the epidemic, from February to April 2020, the demand for online education was booming and the industry penetration rate increased rapidly. It is estimated that by the end of 20021,the online youth English market penetration rate will reach 37%, and the penetration rate will reach 5 1% in 2022.

From the perspective of online youth English market segmentation, it can be divided into six product models: North American foreign teachers 1 to 1, Philippine foreign teachers 1 to 1, small class, large class and light class. In terms of income scale, the market share of foreign teachers in North America is as high as 47%, the income scale is11200 million yuan, and the user scale is about130,000. VIPKID occupies the largest share of this track, far exceeding the sum of other brands. At the same time, the large class mode is also rising rapidly, with learning and thinking, ape tutoring and homework help occupying the top three places in this track respectively, accounting for 30% of the total market. In addition, the growth of Philippine religion 1 zai 1 and small classes is weak, and the share is insufficient 10%.

Learning and thinking about online schools, VIPKID and ape tutoring occupy the head camp, and VIPKID ranks first in users' willingness to participate in training.

Judging from the market performance of online English training brands and parents' choices, three camps have been initially formed. Among them, Xueersi Online School, VIPKID and Mentoring have become the three most trusted brands for parents with their high brand awareness and reputation.

Judging from the brand's willingness to participate in training, the overall market users' willingness to participate in training is positively related to brand awareness. It is worth noting that VIPKID's willingness to participate in training surpassed learning and thinking, ranking first. Especially in first-and second-tier cities, parents are more willing to choose the foreign teacher mode of 1 to 1 with better learning effect in their children's English training. In third-and fourth-tier cities, parents are more willing to choose large classes.

Users in first-and second-tier cities are dominant, and the number and growth rate of students in Wuhan have greatly increased.

From the distribution of students, on the whole, first-and second-tier cities such as Beishang and Shenzhen-Hangzhou still occupy the mainstream of children's online English learning market. Among the top 20 cities with the fastest growth rate of students, Sanya, Dali, Zhangjiajie and Xiamen are the top tourist cities. According to the survey, affected by the epidemic, the tourism industry can hardly develop, and the number and frequency of students studying online in several tourist cities have increased significantly. In addition, affected by the epidemic situation and the city closure, the number of students in Wuhan increased rapidly from February to April in 2020, and jumped to TOP5, the city with the fastest user growth rate, and the overall number of students also ranked among TOP7, the city with the most users.

—— The above data and analysis are from the Analysis Report on Market Foresight and Investment Strategic Planning of China Children's English Training Industry by Forward-looking Industry Research Institute.