Beijing News: What kind of market is “public opinion monitoring”?

The public opinion market is currently in a blue ocean market, and there are not many companies that can make good public opinion products.

First of all, the problem of excessive information on the Internet is not difficult to solve. Crawlers can always think of various ways to collect information from the entire network. It’s just that the problem of missing information has always existed. What we have to do now and in the future is to make up for the collection loopholes as much as possible. At present, we have done this relatively well. Even if there is missing information, its urgency and relevance are still low. Relatively low.

Secondly, the accuracy of the information obtained from public opinion monitoring has a lot to do with the configuration of keywords. The Chinese language is broad and profound, and simple configuration of the system alone is not feasible. This is also a headache for current public opinion monitoring products. Many companies have hired staff who specialize in configuring keywords to provide continuous optimization services. The 7*24-hour shift system, the accuracy of the information obtained from manual configuration of keywords and later topic optimization is already very high, but it is not a long-term solution. Relevant staff are also constantly feeding back bad cases to the backend to optimize the algorithm. This is a This is a long and arduous task that requires patience and care, but fortunately, we are gradually seeing progress in the system, and the work of configuring keywords is a little easier than before. Therefore, we are still optimistic about this product and believe that it can serve the government and the government in the future. Enterprises provide better services and become indispensable public opinion assistants for government enterprises.

In addition, corporate customers value the product itself more than the government. Renewal rates are relatively high for corporate customers, although the profits seem to be much greater in the government's favor than for corporate customers. Many companies have gradually given up on government customers. The government is relatively shady and difficult to deal with. Their renewal rates are too low and they don't care about their products.

Finally, many companies such as daily chemicals, Internet, food, etc. are actually very sensitive to the evaluation of end users. They need to know how their products are evaluated on the Internet, whether they are good or bad. Bad. And like most companies, they also want to know what competing products are doing, including news, public relations strategies, and new product launches. This is why corporate users care more about products than government users. They need a more Accurate and more timely experience better products.

Whether it is an enterprise or a government, there is a huge demand for public opinion products. It is necessary to control the overall public opinion from a macro perspective, prevent public opinion from fermenting, and take relatively correct measures to solve the enterprise or crisis. Therefore, the public opinion monitoring market is vast.