What good SEO and SEM introductory books are recommended?

Recommended reason: SEO Password is a general SEO book written by ZAC, which contains all kinds of SEO basic knowledge, as well as some search engine algorithms and principles. However, this book is practical from the point of view of learning. It can be purchased directly in JD.COM or Tmall, and the price of this book is only a few tens of dollars. And after reading this book, there is a disadvantage that it is difficult to use it well in actual combat. There is only one reason, that is, no one brought it. Unless the self-study ability is high, reading this book is of great value.

Second, this is a search engine (core technical explanation)

Recommended reason: If you haven't read this book, it's hard for SEO people to make a breakthrough from zero to one. Algorithm engineer, whether it is today's AI, big data or previous platforms such as search and email, can't do without powerful formula combinations and calculation algorithms. A deep understanding of search engine algorithms and results ranking principles is helpful even for beginners. Of course, if friends who read this book don't know much about advanced mathematics, I don't recommend reading it, because many formulas in this book involve some knowledge points of advanced mathematics, even including some middle school mathematics knowledge. Once this book can be fully understood and mastered, it will definitely be one step ahead of others in the process of optimizing SEO in actual combat.

Third, network analysis in actual combat.

20 13 the first edition of books related to webmasters, some of which I have read have not yet been published. This book is very suitable for webmasters, marketers, SEO, product managers and other groups to read I recommend it to everyone. "Network analysis" is a new industry. With the attention of various websites and companies, a complete analysis of this industry is bound to continue to develop.

Fourth, subvert seo.

Brief introduction of the author

Xia Yi Marketing, a well-known seo company in China? , with a wealth of large-scale projects, hot industry practical experience and unique employment concept, enjoys a high reputation in the circle. He has worked in Suning.cn, Pacific Insurance, Qoros Auto, Unilever, Ping An Finance, Tuniu Tourism, Tongcheng Tourism, Curiosity, Ping An Small Loan, Xiamen Airlines, China Unicom, Youduoduo, Meichen Tourism, 5 1 Auto, 5 1 Anli, Taofen 8, Public Comment, Siku.com, Qijia.com, Zhejiang and Zhejiang. Zhongan Insurance, Lutule, Lemmon International, 59 1 Marriage Network, Big Winner, Anxin Floor, CB Machinery, Longyang Machinery, Huatong Study Abroad, Oriental Tongji, etc. He has been invited to speak with CEOs of JD.COM, Tmall International, Dangdang, Vanke Eslite, Seven Wolves and Tuniu.

Content recommendation

What is SEO optimization? Is it technology? Is it an outer chain? Maybe not. The author tries to deconstruct SEO from the strategic height, management dimension, implementation angle and religious depth in a way different from the authors of similar books, which brings us unprecedented SEO experience. In addition, the author also reveals the secrets of traffic promotion of large websites such as Suning.cn, Tuniu and Temple Library, and decrypts the details of ranking promotion of popular keywords such as medical care, education and machinery.

This book is roughly divided into four parts: strategy, tactics, cases and the creation of industry leaders.

In the strategic part, the author starts with what SEO is, expounds a brand-new SEO concept, and then puts forward a method to obtain SEO ranking or traffic once and for all, followed by talent recruitment and formation, and then strategic planning and preparation in the initial stage of the project.

In the tactical part, the author focuses on how to quickly increase the number of internal links, how to improve the quality of articles, common sense of internal links, practical operation of external links and practical operation of mobile SEO.

The case part shared the traffic increase of Temple Library Network, the ranking of 300 hot words in an infertility hospital, and the inquiry and promotion case of a mechanical website. In addition, other chapters in the book are interspersed with practical cases such as Tuniu, Suning.cn, Insurance and Yao Yao.

The creative part of industry leaders is the "subversive" opinions of SEO experts such as Netease, 39 Health, Suning.cn, Siku.com, Wanbiao.com, Qijia.com and Public Comment on a certain detail of SEO.

Fifth, the methods and skills of seo.

This is an SEO reference book that is not afraid of the change of Baidu algorithm, and the author's selfless dedication to 5 years of successful SEO entrepreneurial experience;

This paper introduces a brand-new SEO technology, puts forward a brand-new viewpoint, and tells you the principles, methods and skills of how to do SEO to achieve ranking and improve website traffic.