Professional Introduction of Tourism and Culture College of Yunnan University

This major trains applied talents of English major with all-round development in morality, intelligence and physique, solid English foundation and extensive cultural knowledge structure. After four years of study, students can master the basic language skills of English listening, speaking, reading, writing and translation, and the basic knowledge of relevant social culture, and can communicate in English accurately and appropriately, and become professionals who can engage in English translation, teaching, scientific research and management in the departments of diplomacy, economy and trade, culture, press and publication, education, scientific research and tourism. After the completion of the basic courses, students of this major will be trained in four major directions: linguistics and English education, tourism and hotel English according to their own interests and specialties.

Japanese major

This major trains applied talents of Japanese major with all-round development in morality, intelligence and physique, solid Japanese foundation and extensive cultural knowledge structure. After four years' study, students can master the basic language skills of Japanese listening, speaking, reading, writing and translation and the basic knowledge of related social culture, and can communicate in Japanese accurately and appropriately, and become professionals who can engage in Japanese translation, teaching, scientific research and management in the fields of tourism, foreign affairs, economy and trade, culture, press and publication, education and scientific research.

Chinese international education

This major focuses on bilingual teaching, with a solid foundation in both Chinese and English, and has a comprehensive understanding of China literature, China culture and cultural exchanges between China and foreign countries. Further cultivate high-level Chinese international education professionals, as well as practical linguistics senior talents engaged in Chinese international education and teaching and cultural exchanges between China and foreign countries in relevant departments, schools, cultural management and enterprises and institutions at home and abroad.

Chinese language and literature major

This major follows the basic laws of Chinese language and literature education and teaching, bases on the training goal of applied and compound talents, takes talent training as the core, takes teaching reform as the theme, takes teaching quality as the basis, and takes the construction of teachers and conditions as the guarantee, and is committed to building a Chinese language and literature major with distinctive characteristics and outstanding relative advantages. This major includes language, literature and Chinese information processing. Based on local conditions and facing the whole country, we should cultivate advanced applied innovative talents with systematic knowledge of Chinese language and literature, broad vision of modern culture and excellent skills in many aspects. This major has trained professionals with high knowledge of Chinese language and literature who can engage in practical work such as literary criticism and secretarial propaganda in universities, scientific research institutions, institutions, enterprises and institutions.

Journalism major

The overall goal of this major is to rely on the advantages of Chinese language and literature in the cultivation of humanistic quality, strengthen undergraduate teaching norms, combine the needs of regional social and cultural development, face the grassroots and serve the local areas, and cultivate applied talents with professional knowledge and skills such as interview, writing, evaluation, editing and broadcasting; Cultivate news communication professionals who meet the needs of socialist modernization in the 2 1 century, develop morally, intellectually, physically and aesthetically, master the basic theory of news and extensive knowledge of culture and science, and can engage in theoretical and practical work such as news reporting, news editing and interviewing, and media management in print media, radio and television media, online media and other news propaganda departments. Highlight humanistic quality in curriculum and personnel training objectives; Through cooperation with local news media, we can expand and strengthen practical teaching with comprehensive quality, and cultivate students' innovative spirit and practical ability.

Professionals in international economy and trade

This major trains compound talents who have good ideological and moral character, can consciously abide by professional ethics and laws and regulations, master the basic theories of Marxist economics and modern economics, are familiar with the economic and trade regulations and business processes of the World Trade Organization and different countries, can understand and grasp the operating mechanism and development law of contemporary international economy and trade, have a certain level of English and computer application ability, meet the needs of modern society, and have innovative spirit and application ability. Graduates can engage in international trade practice management in foreign-related economic and trade departments of the government, foreign-related enterprises, multinational companies and other enterprises and institutions, and can also engage in teaching management of related majors in schools. Students can obtain professional qualification certificates such as inspector, cashier, export salesman and merchandiser through the national examination during their study.

Finance major

This major trains high-quality application-oriented financial talents with global vision, innovative spirit, mastery of modern financial theory and knowledge, professional skills in financial practice, strong social adaptability, and certain English and computer application ability, who can engage in professional work in financial institutions, government departments, enterprises and institutions such as banks, securities and insurance. During the study period, students can obtain certificates such as financial planner, securities qualification and banking qualification through the national examination.

business administration major

This major trains high-quality applied and compound professionals who can adapt to the needs of modern market economy, have humanistic spirit, scientific literacy and integrity, master modern management theory, have international vision, innovative consciousness, team spirit, practical ability and good communication skills, and can engage in management practice or teaching management in industrial and commercial enterprises, government economic management departments, financial and insurance institutions, schools and consulting companies. Students can obtain professional qualification certificates such as junior economist, assistant human resource manager, assistant salesman, assistant logistics engineer and project management division through national examination during their study.

Marketing major

This major is trained to meet the needs of the modern market economy, with humanistic spirit, scientific literacy and integrity awareness, mastering the basic theories of economics, management and marketing and marketing professional skills, having the ability to find, analyze and solve practical marketing problems by comprehensively applying relevant knowledge, and being able to engage in high-quality applications in market research and prediction, marketing planning, marketing management, brand management, customer management and promotion in government departments, industrial and commercial enterprises, financial institutions, consulting companies and teaching units. During the study period, students can obtain professional technical title qualification certificates or professional qualification certificates such as junior economist, assistant salesman, assistant logistics engineer, assistant e-commerce engineer, assistant human resource manager and business manager through the national examination.

Economics major

This major trains high-quality applied professionals with international vision, innovative consciousness and practical ability, mastering the basic theories, knowledge and methods of economics, understanding China's national conditions, adapting to the needs of modern society, and being able to engage in economics teaching and economic management in schools, relevant government departments, enterprises and institutions. Through study, students have the characteristics of solid theoretical foundation, wide employment and strong adaptability. Students can obtain certificates such as junior economist, banking qualification, accounting qualification and securities qualification through national examination during their study.

Accounting professionals

This major cultivates all-round development of morality, intelligence, physique, aesthetics and labor, and masters professional knowledge and related business skills such as modern economics, management theory, accounting, auditing and tax law; Familiar with China's accounting, auditing, taxation and other related laws, regulations and policies; Professional applied talents with certain English reading, writing and translation skills and computer operation and application skills. This major fully considers the actual needs of society for talents and is market-oriented. Classroom teaching is mainly based on heuristic teaching and case teaching, with various qualification examinations. At the same time, pay attention to the cultivation of accounting practical operation ability. During the study period, students can obtain the qualification certificate of accounting and the certificate of junior (assistant) accountant through the national examination, and their ability can reach the professional level required by "accountant". For students who study well, they can obtain certificates such as "Certified Tax Accountant" and "Certified Public Accountant". After systematic study and strict examination of this major, the graduates of this major will have relatively skilled accounting practice ability, including manual practice operation and the application of computerized software. This major also involves the core course of financial management, which lays a certain theoretical foundation for graduates who are interested in management and shapes the thinking of financial management. Students can choose to engage in accounting and financial management, financial consulting services, teaching and scientific research in government agencies, enterprises and institutions, financial institutions, accounting firms, finance and taxation related departments, scientific research institutions, universities and other units.

Financial management major

This major cultivates all-round development of morality, intelligence, physique, aesthetics and labor, and masters relevant professional knowledge and business skills such as modern economics, management theory, accounting, modern financial management, finance and taxation. Familiar with China's financial management and other relevant laws, regulations and policies; Intermediate and senior applied professionals with certain English reading, writing, translation and computer application skills. This major fully considers the real needs of society for talents, is market-oriented, and pays attention to cultivating students' practical accounting operation ability and the core ideas and management concepts of financial management. During the study period, students can obtain the qualification certificate of accountant and the certificate of junior (assistant) accountant through the national examination, and their ability reaches the professional level required by "accountant". For students who study well, they can obtain certificates such as "Certified Tax Accountant" and "Certified Public Accountant". After systematic study and strict examination of this major, the graduates of this major not only have relatively skilled accounting practice operation ability, including manual practice operation ability and application ability of computerized software, but also have certain financial management ideas and professional ability of enterprises and institutions. To lay a certain theoretical foundation and professional skills for graduates of this major to take up financial management positions. Students can choose to engage in accounting and financial management, financial consulting services, teaching and scientific research in government agencies, enterprises and institutions, financial institutions, accounting firms, finance and taxation related departments, scientific research institutions, universities and other units.

Tourism management major

Tourism management major is a provincial-level characteristic major, and it is a provincial-level comprehensive reform pilot major. This major aims to cultivate applied and compound talents who can meet the needs of modern tourism development, have high modern management theory literacy and systematic tourism management professional knowledge, have good political and ideological quality, humanistic quality, international vision, innovative consciousness, entrepreneurial spirit, practical ability and social responsibility, and can engage in management, management, planning, consulting and service in various tourism-related enterprises and institutions and educational and scientific research institutions. After studying in this major, you should master the basic theories, knowledge and skills of tourism management; Have strong theoretical knowledge, professional accomplishment and practical operation ability of tourism management; Have a certain computer operation ability and the ability to read foreign language materials of this major with the help of reference books. Graduates are suitable for business management, planning and design, education and administration in tourist hotels, travel agencies, tourist attractions, tourism planning and design units, tourism education units and tourism administrative departments. This major has delivered more than 3,280 qualified graduates to the society. After completing the basic courses, students of this major will be trained in three major directions according to their interests and specialties: hotel management, travel agency management, tourism planning and scenic spot management.

Cultural industry management major

This major aims to cultivate students who can adapt to the rapid development of cultural industry, combine with the development trend of tourism, have profound cultural theoretical foundation and rich humanistic knowledge, have humanistic literacy, innovative consciousness, advanced ideas and social responsibility, master the knowledge of cultural administration and cultural enterprise management, cultural policies and laws, and be able to engage in creation, brokerage, management and education in cultural management organs, cultural enterprises and institutions, press and publication institutions, art industry institutions, cultural media and other departments. After studying this major, you should master the basic theory and knowledge of cultural industry management discipline; Familiar with the development trend of China cultural industry and modern service industry; Knowledge and ability in cultural industry management, marketing, planning and brokerage. Graduates are suitable for creative work, brokerage, management and education in cultural management institutions, cultural enterprises and institutions, news publishing institutions, art industry institutions, cultural media and other departments.

Hotel management major

This major cultivates application-oriented and compound professionals who meet the needs of hotel industry development, have high management theory literacy and solid hotel management professional knowledge, have humanistic literacy, international vision, leadership art, innovative consciousness, entrepreneurial spirit and social responsibility, are familiar with modern star-rated hotel management methods and means, and can engage in hotel management, reception service, teaching and research in high-star hotels, advanced accommodation institutions, advanced catering institutions and educational and scientific research institutions. Qualified students trained in this major should master the basic theory and knowledge of modern hotel management; Master professional management theory knowledge and basic skills of hotel management; Have the professional quality of international hotel service and management standardization; Familiar with the national guidelines, policies and regulations on tourism and hotel management; Understand the development trend of modern service industry management concepts such as hotel management; Have the basic quality of hotel management innovation. Graduates are suitable for hotel management, reception service, teaching and scientific research in high-star hotels, advanced accommodation institutions, advanced catering institutions and educational and scientific research institutions.

Computer science and technology

This major mainly trains practical and applied talents with software engineering skills and network engineering skills for the society. Software engineering skills mainly cultivate the knowledge and skills needed for software development, and the coding proficiency and standardization meet certain requirements; Have certain project ability (including debugging ability, document writing ability, testing ability, etc. ) and comprehensive technical quality (including understanding of software life cycle, understanding of design patterns, necessary industry knowledge and experience, etc. ); Senior software engineering technicians who are proficient in client technology, object-oriented technology and three-tier architecture. The technical skills of network engineering mainly train network maintenance engineers and network construction engineers, and train a group of senior network engineering technical talents who have solid professional knowledge of network and server maintenance, master the frontier in the field of network communication and network construction methods, and can engage in network development, formation, testing and maintenance in computer network engineering and communication and related fields.

electronic and information engineering major

This major cultivates applied technical talents and management talents who have solid professional basic knowledge, master modern electronic technology theory, receive practical basic training in electronic and information engineering, have basic abilities in the design, development and application of electronic equipment and information systems, and can engage in the production, installation, debugging, operation and maintenance of products and equipment related to this major in enterprises, institutions and related fields and departments.

Information management and information system

The major of information management and information system is closely combined with social needs, and it cultivates the theoretical basis of modern management, grasps the methods and practical skills of economic information analysis and management and information system analysis and design, is proficient in computer application technology, has strong comprehensive application ability of information technology, has basic knowledge in accounting, finance, tourism management and other fields, and can engage in information analysis and management and information system planning and development in industrial and commercial enterprises, tourism enterprises, internet enterprises, financial institutions, government departments and scientific research and teaching units.

This major enrolls students in two directions: "economic information management" and "tourism information system" to strengthen the cultivation of professional skills in information management and information system. The direction of economic information management is to cultivate the skills of comprehensive application of database technology and MATLAB, SPSS and other software tools for economic data statistical analysis, operational analysis and data mining; The direction of tourism information system is to cultivate the skills of database application development and Internet application development based on C# programming, web page design and database technology.

Visual communication design major

The major of visual communication design aims to cultivate the basic theoretical knowledge, basic skills and basic quality of visual communication design, and to train professionals in the fields of advertising design, packaging design, logo design, book binding design, web design and display design. This major has formed a teaching mode driven by the study of design theory knowledge and design projects inside and outside the school, which has promoted the curriculum and teaching progress of the major. Relying on the cultural background of Yunnan ethnic minorities represented by Yunnan, especially northwest Yunnan, and relying on the advantages of regional tourism products, we can master the visual communication design and innovative development ability of combining national folk art theory and technology, tradition and modernity, and we can engage in visual communication design in enterprises, institutions, tourism and cultural enterprises, printing industry, publicity and publication and media institutions and start our own businesses.

Environmental design major

The major of environmental design aims to cultivate advanced applied professionals with good political and ideological quality, cultural and artistic quality, strong learning ability, practical ability, professional skills, innovative thinking and competitiveness. Through the study of theoretical knowledge, professional courses and practical courses of environmental art design, students of this major can clearly express their design ideas, be familiar with the procedures and methods of indoor and outdoor environmental design, and redesign the environment reasonably on the basis of comprehensively grasping the functions, space, materials, appearance, scale, construction technology and market demand of the environment. Have the ability of public space design, residential space design, tourist hotel design, urban environmental landscape and community environmental landscape design, garden design, project planning and management. Graduates of this major can engage in environmental art design, hotel design, inn design, interior space design, exhibition design, architectural renderings design, construction drawing design, engineering budget, construction supervision and so on.

Product design major

The major of product design aims at cultivating the coordinated development of "thick foundation, wide caliber, emphasizing ability" and "knowledge, ability and quality", possessing the basic theoretical knowledge, basic skills and basic quality of product design, and cultivating applied professionals in the fields of industrial products, tourism products, indoor furnishings products, packaging and printing, and product display design.

Students in this major mainly study basic theoretical knowledge such as design, ergonomics, psychology, humanities and social sciences, and receive basic training such as design drawing, arts and crafts, plastic arts, design expression, computer-aided design, product design and production. According to the idea of talent training scheme combining with national culture required by the college, a teaching mode of "small class teaching, focusing on practice, driven by the core products of the project, from concept refining, creative development to product molding" is formed, and the rich and colorful national culture and regional characteristics of Yunnan ethnic minorities are integrated, and the inheritors of intangible cultural heritage and masters of national folk crafts are introduced into the classroom to lead students to participate in social practice and investigation. Closely combine professional core courses with practical teaching, and cultivate the basic abilities of product design and development, tourism handicraft design and production, mold design and production, packaging design and printing, and national and folk handicraft design and production.

Animation major

This major cultivates the theoretical knowledge of traditional and modern animation design, animation product design and animation software, and manual production skills. The majors are artistic accomplishment, professional foundation, animation illustration, two-dimensional animation performance, three-dimensional animation performance, film and television production, etc. According to the guiding ideology of cultivating applied talents in our college, a teaching mode of "teaching in small classes, combining theory with practice, quick animation problem, project-driven, from animation concept design to market-oriented animation product construction" has been formed. Graduates can engage in animation planning, animation creation, animation promotion, animation application, web page and animation design in animation production institutions, animation application institutions and animation communication enterprises and institutions.