marketing management

Marketing mainly studies the basic knowledge and skills of management, economics, law and marketing, and carries out marketing and management, product and brand promotion, including market research, market analysis, market positioning, marketing planning, brand promotion and marketing promotion, so as to bring economic value to customers, partners and the whole society in the creation, dissemination, dissemination and exchange of products.

course

Management, Microeconomics, Macroeconomics, Management Information System, Statistics, Operations Research, Accounting, Financial Management, Marketing, Adversity Learning, Consumer Behavior, Consumer Psychology, International Marketing, Market Research, Basic Accounting, Introduction to Finance, Enterprise Sales Planning, Commercial Banking Practice, Human Resource Management, Market Research and Forecast, Distribution Channel Management, Bank Marketing, Service Marketing, Customers. Modern marketing technology, marketing innovation, advertising theory and practice, finance and taxation, public relations, advertising communication, promotion management, business etiquette, business negotiation.

Employment direction

Graduates majoring in marketing can engage in enterprise marketing management, customer asset management, network marketing management, marketing planning, marketing diagnosis, market research and consultation in enterprises and institutions such as industry and commerce, foreign trade, finance, insurance, securities, tourism and real estate. There are sales managers, sales representatives, sales supervisors, salesmen, sales directors, regional managers, sales engineers, regional sales managers, account managers, marketing specialists, sales managers and marketing directors.