College student marketing activity planning plan

Marketing activity planning plan for college students

In order to ensure that work or things can be carried out efficiently, it is often necessary to formulate a plan in advance. The plan is based on the purpose, requirements, methods, methods, progress, etc. A written plan for making arrangements. So how should the plan be formulated? The following is a marketing activity planning plan for college students that I compiled. It is for reference only. Everyone is welcome to read it.

College student marketing activity planning plan 1

1. Activity overview

In order to enrich the extracurricular cultural life of college students in our school, show the style of the proud ones, and reflect the contemporary The good spirit of college students, and to celebrate the successful renaming of Taiyuan Heavy Machinery College to Taiyuan University of Science and Technology. The School of Economics and Management of Taiyuan University of Science and Technology, the Student Union, and the Finance and Economics Association are scheduled to hold the first "Marketing Star" Simulation Marketing Planning Competition in our school from November 2 to November 14, XXXX. This event is the first time our school has held such an event, and it is also the first time among major universities in Shanxi Province. We firmly believe that this event can be successful, and hope to hold this event for a long time, making it a famous event in our school, Taiyuan area and even major universities in Shanxi Province, and become the most influential and popular event among college students in Shanxi Province. Club activities.

2. The general arrangement of the activity plan is as follows:

Time: From X month x to X month x, XXXX year

Location: Taiyuan University of Science and Technology

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Organizers: Youth League Committee and Finance Association of the School of Economics and Management, Taiyuan University of Science and Technology

Sponsor: XX

Invited guests: Representatives of major university associations in Shanxi Province, Representatives of sponsoring units, main leaders of the school, main leaders of the college, representatives of the school association, and representatives of various associations in the school

1. School scale, level and conditions

Taiyuan University of Science and Technology currently has full-time students There are 12,387 students enrolled in general higher education, including 237 master's students, 10,052 undergraduates, and 2,0xx college and vocational students. Taiyuan University of Science and Technology currently covers an area of ??1,100 acres, with an existing campus building area of ??375,000 square meters.

2. Subject majors and structure

Taiyuan University of Science and Technology currently has 52 undergraduate and junior college majors (36 undergraduate majors and 15 junior college majors).

Undergraduate majors cover seven major disciplines: engineering, science, management, economics, literature, law, and education.

Engineering: Mechanical, Electrical Information, Materials, Environment and Safety, Transportation, Engineering Mechanics, Instrumentation

Science: Mathematics, Electronic Information Science Category, Environmental Science

Business: Management Science and Engineering, Business Administration, Economics, E-Commerce

The school currently has 19 master's degree-granting disciplines and 2 Engineering master's degree program. Among them, there are 16 engineering disciplines, 1 science discipline, 1 management discipline, and 1 law discipline.

The school currently has 2 engineering master’s degree programs. There are 5 key disciplines, 5 provincial and ministerial key laboratories, 4 engineering research centers, 13 colleges and directly affiliated departments, 26 research institutes (offices), 120 teaching and research sections, and 80 laboratories (centres).

3. Faculty

Taiyuan University of Science and Technology currently has more than 1,600 faculty members, including 825 full-time teachers and 280 scientific research and experimental personnel.

There are currently 420 professors and associate professors (including other personnel with senior professional and technical positions), including 110 full professors (including personnel with senior professional and technical positions), 310 associate professors, and 8 doctoral supervisors. people.

The school also employs 75 experts and professors from famous universities and research institutes at home and abroad as part-time professors.

There are 41 teachers with doctoral degrees and 355 people with master's degrees and postgraduate degrees. Those with postgraduate degrees account for about 48% of the total number of full-time teachers.

Basic introduction to the School of Economics and Management

The School of Economics and Management was founded in 1983. It was formerly the Management Engineering Teaching and Research Office of the Third Department of Mechanical Engineering. In 1983, it opened a training class for enterprise management cadres ( Adult College), to train management cadres for Shanxi Province Machinery Industry Enterprises. The department was officially established in 1985. In 1986, the first undergraduate class of industrial economics was recruited. In the 20 years since the department was established, it has trained more than XX undergraduate and junior college students and various management cadres for the country. In XX, it successfully applied for the Management Science and Management Science and Technology Program. The Master of Engineering program was renamed the School of Economics and Management in August XX.

After twenty years of construction, the School of Economics and Management has gradually developed and grown. The college currently has five teaching and research laboratories: economics, accounting, international trade, marketing, and management science. It also has an industrial engineering laboratory, an e-commerce laboratory, an accounting simulation room, a management computer room, and a management reference room. facility. The current majors offered include six undergraduate majors: economics, accounting, international economics and trade, industrial engineering, marketing, and e-commerce, with 1,212 students enrolled, and second-degree economics classes are offered throughout the school.

After years of construction, the majors have been expanded from the original single enterprise management major to industrial economics, industrial accounting, industrial foreign trade, industrial engineering, international economics and trade, marketing, economics, accounting, and e-commerce. Nine majors.

The college currently has 54 faculty members. He has made remarkable achievements in teaching and scientific research. He has presided over and participated in 15 national, provincial and ministerial level projects, won 12 ministerial-level awards, won 18 outstanding paper awards, and won 3 outstanding book awards. Graduates are distributed in more than 20 provinces and cities across the country.

The School of Economics and Management has grown from scratch, its majors have broadened from a narrow scope, its scale has expanded year by year, and its teaching and scientific research capabilities have been continuously enhanced. In the new century we will meet new challenges and move towards new glory!

IV. Activity content

a. Invite entrepreneurs and scholars in society to give speeches and provide experience and suggestions , guide the work of the society.

b. Members gather together regularly to discuss their feelings and enhance communication between each other

c. Use the holidays to engage in some practical activities, and contact companies to provide members with training, practice, internships, Opportunities for inspections

d. Create a magazine "Economic Versatility" to publish students' opinions and experiences

e. Establish a website and get in touch with student associations in other universities to communicate with each other experience and learn from their creativity

f. Carry out some simulated business activities and hold various competitions

g. Find corporate partners for students’ scientific research results or innovative ideas< /p>

h. Promote members to have entrepreneurial awareness and allow members to establish creative organizations in the name of the society.

3. Specific content of the event

(1) The purpose of the simulation marketing competition

1. Warmly celebrate the successful renaming of our school to Taiyuan University of Science and Technology

2. Warmly celebrate the official establishment of the Finance Association of the School of Economics and Management of Taiyuan University of Science and Technology

3. Based on the characteristics of our School of Economics and Management, let students apply what they have learned and experience the fun of business< /p>

(2) Purpose of the competition

The competition in the 21st century is the competition for comprehensive talents. In the face of China’s accession to the WTO and the acceleration of the world integration process, as a new generation of cross-century College students need to seize the golden time in school, exercise their abilities, and improve their overall quality so that they can better face the challenges of society in the future. In order to adapt to the current trend of talent training in colleges and universities, and enrich the experience of the majority of students in our school Extracurricular life shows the quality of contemporary college students and their desire to pursue a perfect life style, strengthens the quality construction of college students in our school in the new era, and creates a new excellent cultural atmosphere in contemporary colleges and universities.

The Finance Association of the School of Economics and Management sponsors this "Marketing Star" simulated marketing competition. It aims to spread the latest marketing concepts, commend outstanding marketing talents, create marketing system projects, and promote enterprise development through this competition. , promote social progress, and at the same time, through holding this competition, discover, train and select a group of outstanding marketing talents, and discover successful marketing cases of enterprises.

(3) Competition organization

Sponsor: Youth League Committee of Taiyuan University of Science and Technology School of Economics and Management

Financial Association of Taiyuan University of Science and Technology School of Economics and Management

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Co-organizers: Taiyuan University of Science and Technology Youth League Committee

Taiyuan University of Science and Technology School of Economics and Management Student Union

Taiyuan University of Science and Technology Federation of Societies

Sponsors : XX

Execution agency: Taiyuan University of Science and Technology Finance and Economics Association

(4) Activity process

1. Registration

2. Organize training Lecture

3. Marketing Planning Contest

4. Simulated Marketing Contest

4. Registration:

Registration time: October 23 Date to November 1st

Applicants for registration: Students in grades 014, 10, 11, and 12 of the School of Economics and Management. There is no age limit for this competition and anyone can register to participate.

Training lectures:

Lecture schedule: November 2 to November 7

After the registration ends, the organizing committee will arrange for professional teachers from the college or Sponsor representatives will provide relevant training to registrants, mainly in the form of lectures.

Simulation Marketing Competition:

Time schedule: November 7, 12:00 to 17:00

Participants: 12th-level professional teams from the School of Economics and Management To participate, each professional group consists of 3-4 people.

The sponsors of this simulation marketing competition will provide quantitative sponsorship products for the competition. The 12th-level participating groups will be divided into six different locations between 12:00 and 17:00 on November 7. After the competition, the remaining sponsored products will be returned to the sponsoring company. 50% of the profits from the sales of the participating teams will be returned to the sponsor, 30% will be turned over to the competition organizing committee, and the remaining 20% ??will be earned by the participating teams. At the same time, the six sales groups will be evaluated to determine the group with the largest sales volume on the day, and the sponsor will provide prizes and give appropriate rewards.

Marketing activity planning plan for college students 2

1. Self-introduction

I am an ordinary junior student with average academic performance and not excellent personal appearance, but my verbal communication skills are okay. , I have some practical experience and will face the challenges after graduating from college next year. Therefore, I made a brief analysis of my own environment and the current social environment.

2. Market environment analysis

1. Employment environment analysis

In China, under the background of the substantial expansion of higher education, the number of college students is increasing. It is difficult for many college students to find a job after graduation. The employment situation is very severe, and the overall employment environment in our country has also undergone great changes. The number of labor force is increasing every year, and professional and non-professional talents in different classes and fields are increasing. It is constantly expanding, and some college students themselves do not know where they are positioned and are full of confusion about their future.

Second market demand analysis

Although from the employment environment analysis, it is very difficult for college students to find a job, but as the largest developing country, our country is still improving in many aspects and is still in the process of economic acceleration. It is an important period of development, so there is still a great need for very outstanding talents. However, most enterprises and employers now focus more on new comprehensive talents, focusing on the comprehensive abilities of graduates, and on the diversification and comprehensiveness of talents. Innovation ability, practical ability, social ability, organizational ability, etc. all have high requirements.

Analysis of three competitors

Based on the analysis of our own employment needs, we have many competitors. Including our competitors in the same class, the academic qualifications are also different, and there are also some people from society, such as laid-off workers, some current workers who have changed jobs, and even some next-generation graduates who have already found jobs before they graduate. These all have more or less competitive pressures for us, and the main ones are graduates with the same academic qualifications as us.

3. Self-environment analysis

I have an average appearance, a relatively outgoing personality, enthusiasm for people, and like to communicate with others. I am relatively serious about my studies and have average grades, but I can master basic professional knowledge and have good social skills. I have often participated in some practical activities and done some scattered social work during the four years of college. I personally think that my overall ability is acceptable. .

A SWOT analysis of oneself

⑴Strength

Outgoing personality, adventurous and aggressive, serious and responsible for work, have certain social practice experience, active thinking Creative and good at communicating with people. You must be responsible and enterprising, absolutely passionate about your work, have good professional knowledge, have your own personal strengths, have strong learning ability, and handle problems decisively and conscientiously, and will never give up halfway. I like to do things in an orderly manner and care about others. I have strong cooperative skills and am suitable for team work. I have strong adaptability and rarely conflict with others. I am willing to show my strengths and will never shrink back. I am morally upright, honest and kind, conscientious and progressive. Be optimistic and positive.

　⑵Weakness

Personal consciousness is poor, easily influenced by others, sometimes impulsive, professional knowledge learning is not systematic enough, and cannot form a complete knowledge network, social practice The experience is not fully combined with my own professional knowledge, and some important knowledge is lacking. For example, my English is not very good and I have not passed CET-6. In addition, the appearance needs to be improved and paid attention to.

　⑶Opportunity

I am an advertising major, interested in event marketing and have some practice. The employment prospects are still relatively broad. My personal social network is okay, and there are some areas that can help me grow. In addition, there will be some advantages in terms of national policies. As an undergraduate, you will have an advantage over those with lower academic qualifications, or it will be easier to find some room for improvement than those with higher education and higher requirements.

　⑷Threat

Graduates from some schools with better majors and better majors are our threat. They are often more capable than us, thus posing a certain threat. Moreover, the advertising major itself, if you continue to engage in this field of work, will have great requirements on creativity. Especially some long-term creative work, it is very likely that your thinking will be exhausted, which will lead to failure in some aspects. It is very important to be able to persist in the initial job and learn good things to facilitate future development.

Second employment SWOT analysis

⑴ Advantage strength

The advertising major itself is a developing major with broad employment prospects, and I personally like it very much, and there are some Experience in participating in advertising competitions, certain creative ability, and some social practice experience, strong adaptability, and good overall employment prospects.

　⑵Disadvantages: Weakness

It requires high creative ability, and it is easy to run out of ideas. It requires strong computer control skills, has very high requirements for social skills, and has narrow employment opportunities.

　⑶Opportunity

The industry is developing rapidly, there is an urgent need for talents, and there are more learning opportunities.

⑷Threat

Competition is fierce and social pressure is high.

4. Marketing strategic positioning

1. Brand image positioning: extroverted personality, enthusiasm for people, strong social skills, and sense of responsibility.

2. Self-positioning: good moral character, honest and kind, conscientious, optimistic and positive, strong cooperative ability, strong adaptability, sense of responsibility, enterprising and enthusiastic.

5. Self-marketing strategic planning

1. Self-improvement strategy: In the last year, learn more professional knowledge, improve English and computer operation skills, participate in more social practice, and participate in For some professional-related work, work hard to train yourself, accumulate ideas and improve creative abilities, communicate more with people, improve social skills, and create a good personal image.

Second marketing promotion strategy: Participate in more recruitment in the talent market to promote yourself, accumulate experience for yourself, and create a unique resume for yourself based on your own strengths, weaknesses and professional characteristics to attract the attention of employers. , while paying attention to improving your own good personal image, you can also obtain job opportunities by promoting yourself online, and promote yourself through recommendations from teachers, friends or classmates.

6. Summary

I think I personally need to grow through more exercise. I believe there is no failure in youth. As long as I work hard, I can succeed and make myself better and better. . Marketing activity planning plan for college students 3

1. Theme and goals

Promote the culture of Chinese herbal medicine, give full play to the resource advantages of the "Family of Traditional Chinese Medicine", and spread the healthy and natural traditional Chinese hair and health care 2 Celebration Bawang Company was successfully listed on the Hong Kong Stock Exchange and Zhuifeng Shampoo was successfully launched 3. Give back to the society, care for students and support poor students 4. Resist fakes and let everyone use genuine Bawang Shampoo

2 , time and place

November 22, 20xx to around New Year’s Day (the specific time depends on the actual activity, limited to 10,000 places) only Pingdingshan College Pingdingshan Engineering College Pingdingshan Vocational and Technical College Pingdingshan TV University four schools .

3. Promotion methods

1. Gift promotion

Free bagged shampoo samples are provided at the event site for everyone to use for free, at the intersection with the largest traffic on campus , dormitories, and classes distribute free sachets of shampoo, striving to maximize coverage throughout the school.

2. Amazing discounts, providing event-specific special discounts to stimulate students to purchase promotions.

3. Face-to-face sales between classmates. Directly conduct face-to-face sales activities with your classmates. It is easier for the same students to arouse each other's trust

4. Strong publicity storm

(1) Make full use of blackboard publicity

Write event notices on the blackboards of each classroom in the school. Since students have to go to the classroom, they can all see it. The coverage rate of this publicity method is at least 95%;

(2) Reasonably and appropriately post some posters and put up exquisite posters on the publicity board;

(3) Flyers should be distributed to various student dormitories, which can achieve large-area advertising coverage;

(4 Campus network publicity

Promote the event in advance on the university’s bbs to let more students know the event information. Publish event and product information in the school’s QQ group

4. Key launches

While devoting love, you will also have the opportunity to get unexpected rewards. (See the leaflet for details) Choose a representative to sponsor a lottery for poor students, and you will get 100% prizes, laptops, and TVs.

< p> 5. Personnel Arrangement

6. Precautions for personnel in the implementation stage

1) Promotion personnel should seize favorable opportunities, make good opening remarks, seize the time to promote products, applicable products, give away promotional products, post advertisements, etc. .

2) Promotional personnel should adjust their psychological state according to the actual on-site situation, appropriately change the content and method of oral expression, adjust speaking voice, speed and rhythm, coordinate movements, pay attention to appearance, etc., and summarize Create a high-speed, efficient promotional lingua franca and introduce new ones: promotion and adjustment.

3) Promotion personnel should pay attention to the flexible use of the following two methods in on-site promotions: concept instillation, promotion personnel should be good at purely selling product concepts; emotional communication, for example, through their own student status and use The effect is to trigger consumers' desire to buy.

7. The rest:

1) Strive to achieve the most reasonable budget control

2) If you are not satisfied with the return within three days, the outer packaging is not damaged and will not affect secondary sales. In this case, a three-day return will be provided.

Marketing activity planning plan for college students 4

Competition is always present, and creativity is everywhere! We need you to listen to the voices of consumers, to create the most dazzling advertising effect at the lowest marketing cost, and to exert the strongest Marketing effect, create the greatest market profit, and create the best advertising work for us! This opportunity is not to be missed, time will never come again. You who have the courage to try and innovate are the best marketing masters! The activities are now planned as follows:

1. Sponsor:

School of Economics and Management

2. Sponsor:

Economic Management Club (EMC)

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3. Co-organizer:

58 Degree C Creative Beverage Chain

4. Activity theme:

Whimsical camp in creativity

5. Participants:

All students of Jiaying College

6. Event registration time and requirements:

November 15-19

(1) Participants from other colleges can register before November 24 at the latest;

(2) The number of participating teams is 4 (regardless of gender, class, or college);

(3) Teams must have their own team slogans and names, and uniform competition uniforms;

(4) Participants from the School of Economics and Management should collect the registration form from the monitor of each class , and will be handed over to the club staff by the monitors of each class;

(5) Contestants from the outer courtyard should register by email and go to the club blog (blog address: emc.1998.blog.163.com) Download the registration form, fill it out and send it to email XX@163.com.

7. Activity Timeline

(1) Information Session: Promote this event, explain the work and team requirements, and answer questions encountered by contestants during participation in the event.

1. Time: November 19 (Friday) 7:30 pm

2. Location: Xianzi Building 208

(2) Preliminary Round (11 July 20th - 26th)

1. Each participating team will develop a product marketing plan based on specified product characteristics, marketing environment, team situation and other factors. (Details of the product will be announced on the club blog on the evening of the 19th)

2. Submission method for contestants’ product marketing (written documents and electronic documents need to be submitted at the same time):

(1) Written documents: Submit them directly to the EMC Community Office (1st Floor, Rongfa Pavilion), print them in A4, and have them signed and confirmed by the staff on duty. (Duty time: 18:00-19:00)

(2) Electronic documents: Send to the Economic Management Club (EMC) email: EMC.1998@163.com. Please indicate "Participating Group Name + Contact Information" in the subject area.

(3) Deadline: 19:00 on November 26th

From November 27th to November 28th, the judges will review the preliminary works;

On the evening of November 28th, the preliminary results will be announced; (announced on the community blog and notified by phone)

On November 29th, practical marketing training.

(3) Practical Marketing (December 4)

(4) Finals (December 11)

8. Award Settings

First prize (one group): bonus 200 yuan + prize + certificate + 3 points for comprehensive evaluation

Second prize (one group): bonus 150 yuan + prize + certificate + 2 points for comprehensive evaluation

Third prize (one group): bonus 100 yuan + prize + certificate + 2 points for comprehensive evaluation

Best Creative Award (one group): mystery prize

< p> 9. Contact information of society staff:

Fourteenth Day College Student Marketing Activity Planning Plan 5

1. Competition background:

With the expansion of enrollment in colleges and universities across the country and the economic development in recent years, the employment of college graduates has The situation is becoming increasingly severe and the pressure of employment competition is increasing day by day. Faced with such a situation, it is not enough for college students to just learn the knowledge in textbooks. We must adapt to the development of society and learn more skills so that we can grow more smoothly in the future. This campus marketing planning competition held by our association will give everyone more opportunities for social practice, improve the competitiveness of students in the future job search, and also establish a platform for broader exchanges between companies, schools, and students. .

2. Purpose of the competition:

To enrich the spare time life and life experience of contemporary college students, and to exercise their practical ability to use their hands and minds. Secondly, enhance the company's visibility and influence, establish and consolidate a good brand image, and conduct overall marketing campaigns.

3. Competition theme:

Create a marketing era and build a professional product brand

4. Competition content and work arrangement:

( 1) Preparatory work:

1. Outreach work:

(1) Contact relevant professionals or groups, media and other event supporters

( 2) Contact the colleges and student groups participating in the competition

(3) Contact the clubs and individuals within the school who are friendly participants in providing impromptu performances

(4) Responsible for going to relevant units to collect the physical stage of the competition Required products and materials

2. Publicity work:

(1) Responsible for all kinds of publicity work in the early stage of the entire event (banner hanging, display board placement, poster posting, etc.) < /p>

(2) The Network Information Department is responsible for all publicity work on the blog post bar

(3) Invite reporters from inside and outside the school to follow up

(2) Registration Participation stage:

1. Collect registration form: Players can participate in teams (no more than 6 people), or they can register individually.

2. Publish the strategy sheet and announce the competition rules

3. Ask relevant people to conduct pre-match training for the players

(1) Content arrangement: marketing planning Provide professional guidance on relevant knowledge, specifically explain the writing of planning proposals, and relevant precautions in the process of writing planning proposals; teach marketing skills, basic knowledge, and on-site teaching on how to market and other preparations for marketing planning.

(2) Specific arrangements:

1) Contact work: select the speaker and other specific matters

2) Arrangement work: apply for lecture venue, layout Arrange the site and debug equipment

3) Publicity work: use posters to inform

4) Introduce the series of work in the later stages

5) Apply for event location

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4. Contestants consult experts

(3) Plan evaluation stage:

1. Contestants write plan

2. Participation Candidates submit a planning proposal

(1) Submit a printed version of the planning proposal (requirements: the work is relevant to the theme, innovative and operable. There is no strict planning format required for non-professional contestants)

(2)Explain the presentation within 10 minutes (requirements: the content is relevant to the topic, highly feasible, the language is fluent and vivid when expressed)

3. Professional teachers evaluate the planning projects, Select outstanding plans to participate in the next stage of the competition

Attached: Requirements for the plans

2. The word count of the plan is required to be within 5,000 words, and a one-page outline plan is attached. Key points: participating teams need to prepare a presentation version of their work when explaining, and the time should be controlled within 10 minutes.

3. Appropriately package the works

(4) Marketing practice stage:

1. Contact the merchant to provide physical objects

2. Contestants Form a team to carry out physical marketing

3. Compare the marketing results and announce the ranking;