1. Why do you say that tourism consumption behavior has cultural attributes?

Culture determines the individual's tourism consumption concept and tourism behavior norms. Everyone lives in a certain cultural environment, influenced by the surrounding culture since childhood, and establishes values and behavior standards consistent with this culture. Different countries, different regions and different nationalities have great differences in their cultural traditions and values, so their consumption behaviors are different. When people travel abroad, they tend to meet their own cultural requirements and avoid those that do not meet them, which reflects the influence of culture on personal behavior.

Every nation, every country and every society has its own values and aesthetics. Beauty and ugliness, right and wrong are relative, and it must conform to certain laws and reflect differences. For example, if people in China like a high nose and big eyes, Iranian girls will have plastic surgery to make their noses slightly flat. Different societies and different nationalities have their own choices. Tourists who are deeply influenced by the surrounding culture also have a code of conduct consistent with their own nation and society to demand and regulate themselves.

Culture creates and influences tourists' consumption habits and specific consumption behaviors. People's habits and behaviors are not born, but acquired. Whether the French are hearty, the Americans are straightforward, the British are reserved, or the northerners in China are bold and unrestrained, and the southerners are gentle and delicate, which are all influenced by national and regional cultures. As the saying goes, on the one hand, water and soil nourish a person's culture and affect a person's living habits and specific tourism consumption behavior.

Culture dominates the development direction of tourism consumption demand satisfaction through social atmosphere and reference groups. In real life, social atmosphere is often manifested as fashion and popularity. Fashion is an important reason for fashion, and fashion is an important means of fashion formation. Tourism consumption is closely related to fashion. This is because: tourism consumption activity itself is a fashion behavior; Tourism consumption activity place is an important place and medium to spread fashion; Tourism enterprises are an important factor in guiding and cultivating consumer fashion.