Basic situation of overseas tourist market of China tourism industry

An analysis of the main overseas tourist markets of inbound tourism in China

(1) Major short-term markets

As the second largest economic power in the world and the largest economic power in Asia, Japan has a high standard of living, long paid holidays and a strong sense of tourism. It is the largest tourist source country in Asia, with tens of millions of trips every year. China has always been the largest tourist source country. In recent years, the number of tourists coming to China has been around 2 million, and the number of tourists coming to China in 20001year is nearly 2.4 million.

Since the establishment of diplomatic relations between China and South Korea in 1992, the Korean market has maintained a high-speed growth trend, reaching 990,000 person-times in 1999 and 0.7 million person-times in 2006. Korean tourists have many types of business, and most of the places they go are concentrated in the northeast and coastal cities. There is still a lot of room for development in the Korean market.

Five Southeast Asian countries (Singapore, Malaysia, Thailand, the Philippines and Indonesia) bring China a market scale of 6.5438+0.8 million-2 million person-times every year, which is quite stable, because these five countries are also the earliest destination countries for China tourists to travel abroad, and the market is stable and reliable. 200 1, 1.85 million people actually came to China. In addition, there are tourists from India, Pakistan, Mongolia and Nepal, but some of them are not large enough. Some, such as Mongolia, although the number has been included in China 15, the number is nearly 400,000, but it is only a border tour, which is inefficient and has not formed a certain momentum and scale. Of course, a few "rich people" started to spend their holidays in Beidaihe, but the number was too small. Eight Asian countries have entered China 15 as the main tourist source countries, with nearly 6 million visitors to China, accounting for about12 of the foreigners entering China, and earning about 2/5 of foreign exchange.

(2) Major remote markets

The United States has always been the largest overseas tourism market in the world, and the number of overseas tourists ranks first in the world. China is the "newest" tourist destination in Asia in American overseas tourism market. The most attractive place for American tourists in China lies in its long history and mysterious oriental culture.

As one of the major international tourist source countries in the world, Canada's international tourism expenditure has been ranked seventh in the world, and it is a relatively stable tourist source producer. Canadian tourists in China account for a small proportion of the total number of overseas tourists, so the market potential is great.

Britain is one of the major international tourist source countries in the world. Britain has always been a relatively stable tourist market in China. As China's international tourism market, Britain has great potential.