Traditional Culture Encyclopedia - Travel guide - What is the major of tour guide service?
What is the major of tour guide service?
Introduction to tourism, foundation of tourism economics, foundation of management, tourism geography, tourism resources and development, tourism service etiquette, basic knowledge of tour guides, professional standards of tour guides, tourism marketing, and the relationship between tourism and the public.
Tour guides mainly learn the basic knowledge and skills of tour guide business and tourism geography, and carry out tourism service reception, management, scenic spot development, public relations marketing and other work. For example, providing tour groups with services such as arrangement, explanation and translation of tourism activities, guided tours such as museums and nature reserves will explain, arrange reception plans and organize tourists to visit.
Specially train high-quality technical and technical talents who have all-round development in morality, intelligence, physique and beauty, have good professional ethics and humanistic quality, master the basic knowledge of tour guides and practice operation norms, have strong ability in tour guide explanation, tourist reception service and emergency handling, and are engaged in scenic spot explanation, local tour guides, full-time tour guides, outbound tour leaders and tourism consultation.
Main professional ability
1. Have the ability to learn new knowledge and skills and the ability to innovate and start a business;
2. Have the ability to acquire knowledge, apply new technologies and adapt to society;
3. Have the ability to skillfully use the knowledge of tourism culture;
4. Have the basic theories and skills of tour guide service, travel agency and scenic spot management;
5. Have good cross-cultural communication, teamwork and organizational management skills;
6. Have good psychological quality and crisis handling ability;
7. Master the necessary language (Mandarin, foreign languages) expression ability and computer application ability.
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