What are the online (Internet) and offline methods for travel agency marketing and promotion? Please be specific.

In recent years, with the rapid development of China's economy, the tourism industry has also taken off. The "2016 China Tourism Investment Report" released by the National Tourism Administration last year showed that the total national tourism investment in 2016 exceeded 1 trillion yuan, and online tourism exceeded 100 billion yuan, and online tourism investment was highly concentrated. Major OTA giants are working hard to expand their market share, and large traditional travel agencies are also actively adjusting to respond to market changes. But for many small travel agencies, the company has few employees, not much funds, and limited promotion channels. So, how can small travel agencies improve their marketing capabilities and thereby increase profits?

No.1 Obtaining traffic through website SEO

N0.2 Complementing resources through friendly links

An appropriate amount of friendly links can make the website more popular through mutual recommendations Increase weight, improve rankings, and increase traffic. However, there are two points to note when choosing friendly links. The first is to choose a good website, because a website with poor exchanges is of no use to the website itself and may have adverse consequences. The second is Try to choose peer websites as much as possible. Linking from a travel website to a website selling flowers will have no effect.

No.3 publishes product information on large travel websites

No.4 publishes soft articles on major platforms