Traditional Culture Encyclopedia - Travel guide - What are the well-known O2O platforms?
What are the well-known O2O platforms?
1. China’s Uber—Didi Kuaidi (No. 1 Special Car, Didi Express, Didi Carpooling)
Founders: Cheng Wei, Lu Chuanwei
< p>***The most prosperous part of the sharing economy is the taxi-hailing industry. Uber is booming in China and even around the world. Naturally, China’s Ubers are not to be left behind. The private car service is jointly created by Didi, Kuaidi, and No. 1 Private Car. , in addition to the previous taxi business, it mainly promoted private car and ride-hailing services, and jointly attacked Uber, which provides private car services.At the same time, on September 16, Didi Kuaidi announced in New York that it would make a strategic investment of US$100 million in the US travel sharing company Lyft, which is undoubtedly intended to compete with Uber in the US market.
Uber and Didi Kuaidi seem to be evenly matched in China, but Didi Kuaidi is obviously the market leader in terms of business scope and business volume. At the same time, Uber is facing China's market supervision issues. Can it truly be local? Whether it can dominate the car-sharing market is related to its transformation, and the Internet is only relatively hot for a while.
2. Uber+Airbnb, the most cultural short-term rental in China: Muniao Short-term Rental - short-term rental self-brand O2O
Founder: Huang Yue
Mu Niao Rental is a B&B booking website that collects idle properties and shares them with business travelers. It was launched in May 2012. In 3 years, it has established an online and offline team and set a record for the highest collection of properties in 392 cities across the country. There are 200,000 housing units. MuNiao Short-term Rental is the most Airbnb-like travel accommodation booking platform in China, occupying a certain market share.
In fact, in addition to issues such as trust mechanisms and regulatory mechanisms, the short-term rental industry also has problems with market participants. The blue ocean of short-term rentals is well known. Now, MuNiao short-term rentals and other short-term rentals have reached a large scale. Airbnb’s strong entry into the Chinese market has not yet opened up. However, if BAT strongly enters this industry, the status of existing short-term rental brands will also be in jeopardy.
Therefore, MuNiao short-term rental advocates the rental concept of "one room, one life", and proposes to break the traditional housing rental market model and establish a distinctive "short-term rental culture". At the same time, all short-term rental platforms Participants are all self-branded.
If you plan products with distinctive characteristics such as different price points, different styles, and different regions, or even create the landlord’s own brand, the landlord’s personality, occupation, zodiac sign, hobbies, etc. can become the most enjoyable points, and platform tenants can also In the same way, we can build an online short-term rental platform with brand value just like Tmall.
3. Uber in the field of housekeeping - Auntie Bang
Founder: Wan Yong
Auntie comes to make appointments for daily cleaning, general cleaning, new home construction, clothing Mobile software for dry cleaning and shoe care services can be regarded as a bit of a "kingdom". It is the first housekeeping industry to launch a housekeeping brokerage platform that integrates online booking, payment, and reviews to find a housekeeping aunt for employers and provide one-on-one matching. , the policy of "easy entry and strict exit" has won Auntie Bang a lot of praise and accumulated a certain user base.
However, as the call for "disintermediation" increases, the number of offline employers and domestic workers increases and the phenomenon of "running orders" becomes more and more serious. This industry is not the same as taxi-hailing with instantaneous space-time transactions. Short-term rental transactions in different places at the same time while traveling, and the geographical and social familiarity in the same city will inevitably lead to the origin of housekeeping, Homejoy in the United States, to close down on July 31. How to solve it remains to be studied.
4. Uber of the second-hand market - Xianyu
Founder: Zhang Yong (Taobao CEO)
Xianyu is a second-hand trading platform under Taobao. From the "treasures" found to the floating "idle fish", it must be said that Taobao also remembers the "experience of the sharing economy". Starting in October 2012, a small team from within Alibaba began to try to rediscover the fun of hunting for old goods at the flea market, and gave birth to a more flexible and younger second-hand trading platform "Xianyu".
Xianyu is an innate rich second-generation gene. The number of products listed for sale on this platform every day is more than 16 million. There are also users who pick up items on the platform or just go shopping every day. There are 2-3 million people, and the average daily transaction volume is as high as 700 yuan.
The development environment is even better the day after tomorrow. It is not difficult to see that there are often "buy, buy, buy", "Double Eleven", "Double Twelve", "Chinese Valentine's Day", "8·18", "Christmas Specials" and so on in life. In the shopping festival created by e-commerce companies mainly Taobao, after every carnival, it is not difficult to find that you no longer like the shoes, clothes, cameras, etc. you bought in the past two days. Therefore, Xianyu’s foresight is to help you "sweep the garbage" and become a shopping festival. Your "waste" becomes someone else's "treasure", which can be said to be both fame and fortune.
But it is not difficult to find that Xianyu’s appetite is no longer just satisfied with the transaction of daily consumer goods. They are exploring the field of second-hand furniture, second-hand electrical appliances and even second-hand cars. However, intra-city exchange is simple, how to break through Exchange in different cities prevents scammers from speculating on it, which needs to be solved urgently.
5. The Uber of second-hand car dealers - Guazi.com
Founder: Yang Haoyong (CEO of Ganji.com)
Recently, "Ganji Good Cars" was announced The name was changed to "Guazi Second-hand Car Direct Sales Network", which is a second-hand car and a branch of the sharing economy.
It seems that it has just changed its name, but it is also flourishing in the industry. It has built an offline team of 2,000 people with complete functions, covering more than 40 cities, accounting for 80% of the C2C online market share.
Ganji also said that it will invest 1 billion yuan in the next year to deepen the second-hand car market. Recently, the author's office building and building elevators have been working in first-tier cities in Beijing, Shanghai and Guangzhou, and in-depth exploration of second- and third-tier cities. It can be said that it is a multi-pronged approach. Another rich second generation with a "gold spoon" is about to show off its skills.
However, although many second-hand car dealers have provided standard service solutions for a series of service issues such as maintenance and repairs related to second-hand cars, their execution is still an "unsolved mystery." Second-hand cars involve all aspects such as new cars, leasing, accessories, maintenance and repairs, and finance. To truly be comprehensive, it really depends on the systematization and guarantee of the transaction process.
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