Traditional Culture Encyclopedia - Travel guide - Founder of Ctrip
Founder of Ctrip
Liang Jianzhang, male, born in Shanghai, 1969. 13 was famous as a "computer poet". After graduating from Fudan University's juvenile class, he went to study in the United States. 2 1 year-old, obtained a master's degree in computer science from Georgia Institute of Technology. After that, he worked in Silicon Valley for many years as the consulting director of Oracle Bone Inscriptions Company in China.
At present, he is also a professor of economics at Guanghua School of Management, Peking University. 1998, the Internet rose quietly in China, when Liang Jianzhang felt that the time was ripe. At that time, the Internet was very hot and venture capital was abundant, which was a good opportunity to start a business, so he made a bold move, left Oracle Bone Inscriptions and founded Ctrip.
Create Ctrip
When talking about why he chose to be a travel website, Liang Jianzhang said, firstly, it was out of expectation of the domestic tourism market, and secondly, it was intuition. On the one hand, Liang Jianzhang felt that it was difficult for travel agencies to meet people like him at that time, and the services provided were not in place. In addition, the imagination of tourism is very large.
Tourism is the second largest expenditure of ordinary people, even higher than cars. Liang Jianzhang is aiming at tourism. After his success, Liang Jianzhang admitted that he was not familiar with the tourism industry at that time, and did not do in-depth research. It's just an intuition. He thinks that making a travel website, from design to distribution to payment, is very suitable for e-commerce.
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