Traditional Culture Encyclopedia - Travel guide - How do tourism enterprises use four competitive strategies?
How do tourism enterprises use four competitive strategies?
1 is a cost-leading strategy. Needless to say, traveling means that the tickets you get are lower than others, the accommodation is cheaper than others, and the service in your home is better at the same price, so more people will choose your home.
2. Differentiation strategy, that is, where is your advantage? What right do others have to go to the scenic spot, and will your family have more rights?
3. Centralized strategy. For the tourism industry, what can be done is the customer-centric strategy, so that customers can go to your home while going to other homes, and your home can get more resource information from other enterprises. The same price, you have to fight for service, fight for gifts and fight for speed.
For customers who travel, they are more willing to choose, good service, safe accommodation, unique scenery, professional enthusiasm of tour guides and a small gift. I think many people who want to travel will choose your home.
To sum up, service is the key, price is the strategy, and unique landscape gifts are creativity. Let's go
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