Traditional Culture Encyclopedia - Travel guide - What will be the strictest measures for the new governor to rectify Yunnan tourism in history?
What will be the strictest measures for the new governor to rectify Yunnan tourism in history?
On March 27th, Yunnan launched "the strictest rectification measures in history" to solve the chaos in the tourism market, such as "zero-negative tour fees", "shopping traps" and "beating and scolding tourists", which caused widespread expectations in the society.
One of the ills: Zero-negative tour fare-the "source of all diseases" of tourism
Symptom Description "reported a 9-day trip to Yunnan on 10, with a tour fee of 1980 yuan. I thought it was cheap, but I didn't know that shopping took up most of the time and the time spent playing in scenic spots was very short. Zhao, a tourist from Ningxia, said that he traveled to Yunnan last August. Although the tour fee was cheap, he spent nearly ten thousand yuan on jade and tea.
Under the mode of "zero-negative tour fee", the travel agency receives the tour group at the cost price or even lower, and makes up for the loss and gains profits through shopping rebates. According to the data, in 20 16 years, Yunnan Travel Agency received a total of 273 1 10,000 group tourists, of which more than 95% had zero group fees.
In view of the "zero-negative tour fee", Yunnan has adopted the most severe measures to regulate the business behavior of travel agencies: it is forbidden for travel agencies to publish and sell "unreasonable low-cost tour" products and receive relevant teams, and travel agencies that violate the regulations are suspended for rectification. If the rectification constitutes a crime, their business licenses will be revoked according to law; Implement the new tourism standard contract and cancel the shopping additional clauses in the tourism contract; Establish a "blacklist" system for travel agencies.
The second problem: shopping trap-inflated prices and fraudulent consumption.
Symptom description: Huang Longyu Brave and Bracelet, which cost 65,438+100000 yuan, are actually only worth 2,000 yuan after being appraised by knowledgeable people. The jade bought for 5,000 yuan was appraised as the most valuable in 400 yuan ... The message boards of some websites are full of such complaints.
According to the information published on a website, the tourism complaint platform received 1398 complaints last year; It involves 729 pieces in various provinces, autonomous regions and municipalities, including 305 pieces in Yunnan, accounting for 4 1.8%, which is significantly higher than other provinces, autonomous regions and municipalities. According to statistical analysis, 85% of complaints are caused by low-cost travel and tourism shopping.
In view of the problems such as inflated prices and fraudulent consumption, Yunnan tried to completely cut off the gray interest chain of tourism shopping. Cancel the designated shopping for tourism and bring all tourism shopping enterprises into the unified supervision of ordinary commodity retail enterprises. It is strictly forbidden to arrange and induce shopping in disguise to prevent the formation of a new gray interest chain. Severely punish fraudulent sales against tourists, including "drug support" and "wine support".
The third chronic disease: beating and scolding tourists-from "happy tour" to "noisy tour"
Symptom Description "Since our trip to Yunnan, the local tour guide has been asking us to do shopping, saying that we cheat to eat and drink when we travel to Yunnan without buying anything, which is simply heartless ..." A tourist from Hubei said that when we traveled to Yunnan in February this year, we had to shop almost every day and didn't listen to the bad words of the tour guide.
In recent years, incidents of Yunnan tour guides beating and scolding tourists have occurred from time to time. There are also tour guides and drivers who dump tourists halfway because their shopping is "not up to standard". Some tourists took a video of the tour guide beating and scolding tourists and sent it online. Every time they cause an uproar, Yunnan's tourism image "collapses".
According to Yu Fan, in view of the quality of tour guide service, Yunnan will establish a provincial tour guide management platform, and all tour guides in the province will be included in the platform for real-time dynamic supervision; Establish an online evaluation system of tour guide service quality, and the evaluation results will be the main basis for the star rating of tour guides, and the evaluation results will be made public to the public; Strengthen the management of contracted tour guides, establish a reasonable salary system, and protect the legitimate rights and interests of tour guides.
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