What is the distribution model octopus diagram?

Hou Xiaohai: Born in 1968, male, 39 years old, from Weifang, Shandong Province, was admitted to the School of Statistics of Renmin University of China from 1987 to 1991. After graduation, he joined Shougang Corporation for planning and statistics. In 1995, he joined Gallup Consulting Co., Ltd., a foreign-funded enterprise, as a market research manager. In 1997, he joined Pepsi-Cola Company, and successively served as sales manager and marketing director of Pepsi-Cola Sichuan. In January 22, he served as the sales development director of China Resources Snowflake Beer Co., Ltd., and the following year, he served as the deputy general manager and marketing director of China Resources Snowflake Beer China Co., Ltd., taking full charge of the marketing and sales management of China Resources Snowflake, and successively created and put into practice marketing theories such as octopus map, Hou Ba tiao and brand experience circle. In 26, he created the theory of "non-Olympic marketing" and put it into practice during the World Cup, which achieved great success and was praised as "the first non-Olympic marketing in China". In 27, he won the "China Outstanding Marketing Person Award".

in p>22, the concept of "distribution mode" and "eight business modules of distribution mode (channel construction)" were created, and they were called "distribution octopus map" by the industry. Since 22, it has promoted the channel transformation of China Resources Snow Beer in the whole country, becoming the first company in the beer industry to carry out channel transformation, greatly improving the distribution competitiveness of Snow Beer.