What are the factors that affect tourists' decision?

Tourists' decisions are influenced by many factors. The following are some key factors:

1. Perception of the environment: Tourists form an overall impression of the tourism environment by collecting various information, which is one of the important factors affecting decision-making.

2. The principle of maximizing benefits: When making decisions, tourists usually seek to obtain the maximum benefits under the constraints of funds and leisure time. This principle is mainly embodied in the minimum travel time ratio and the maximum information collection.

3. Travel preferences: Tourists with different ages, occupations and educational backgrounds have different travel preferences and needs. For example, children may prefer dynamic and fun tourist attractions, while the elderly may prefer a quiet and comfortable tourist environment.

4. Perception of destination image: Tourists will make decisions according to their own perception of destination image, which may be affected by factors such as distance and the increase of information.

5. Experiential evaluation of tourist resources and destinations: Tourists usually evaluate tourist destinations according to their own personal experiences, including natural scenery, human environment, tourist facilities and services.

6. Lifestyle and marketing promotion: The lifestyle and marketing activities of tourists will also have an impact on decision-making. For example, some tourist destinations may attract specific groups of people.

To sum up, tourism decision-making is a complicated process, which is influenced by many factors. These factors may vary from individual to individual. Therefore, understanding the influence of these factors on tourists' decision-making can help us better meet the needs of tourists and improve the overall level of tourism.