Lian Tian Hong's solution to this riddle

1. Why is it named "Liantianhong"? What's the point?

Mrs. Chairman's surname is Lian. Every day, she calls him "Red Function" and calls him "Red Empty Man" (Puxian dialect, which means braggart), which is related to it. It means that the company's mahogany furniture will be very prosperous.

2. Why don't you even produce or outsource product parts through OEM? Why not process cloth, cloth pad and other supporting products; Why not join a franchise store and spend a lot of money to be a direct store?

A: Lian Tianhong's products belong to the category of luxury goods. At present, only products made of materials such as chicken wing wood, ebony, iron knife wood, old rosewood, Indian rosewood and Huang Huali are developed, and only families above the middle class have consumption power. No OEM, no outsourcing is to ensure the real material; No patchwork, no counterfeiting, but also ensure that all design sizes and shapes are in place accurately, and ensure that all connecting structures do not cut corners. We don't outsource the matching products of fabric floor mats because Liantianhong is the first brand to make China furniture comprehensively and systematically, and there is no mature industrial chain in China. After investigating the manufacturers of fabric sleeping mats all over the country, none of them can achieve the diversified, personalized, comfortable and exquisite fabric design and production capacity required by Lian Tianhong. To this end, Lian was forced to spend tens of millions of dollars to set up a China fabric design team, buy a large number of the most advanced fabric production equipment, and establish a modern fabric factory. I spent a lot of money on direct stores. The reason why the franchise system is not adopted is to prevent dealers from arbitrarily raising prices, counterfeiting, damaging the interests of customers, damaging the reputation of Liantianhong brand and establishing long-term maintenance and after-sales service for customers.

3. What are the advantages of Liantianhong's products?

A: First of all, Lian has set up a design team of more than 200 people, spending more than 8 million design fees every year, so that the products can truly reflect their cultural and artistic values, rather than relying solely on the value of their wood raw materials.

Secondly, spend a huge sum of money to hire dozens of professional and technical personnel to digitize all carving art drawings into CNC machine tool software, and build hundreds of thousands of galleries in the future. When necessary, the blank is automatically made by CNC machine tools, and then the sculptor carefully carves the expression of characters, the vitality of flowers, birds and grass, and the soul of mountains and rivers, and then the grinder technician finely polishes the finished product. In this way, ancient works of art can be displayed more accurately and exquisitely. Even Tian Hong's production technology and tools keep pace with the times, using the most advanced digital software technology, using the most advanced CNC machine tools and engraving machines to make blanks, and finally the process returns to manual emotional carving.

Third, invest tens of millions of dollars to design and produce fabric ornaments. Because Chinese furniture overemphasizes artistic beauty but sacrifices a lot of comfort, this shortcoming can be made up by fabric decoration, thus interrupting the incompatibility between Chinese furniture and modern decoration style for decades. In this way, even thousands of styles of fabric decorations can be designed as a medium, so that Chinese furniture can be integrated with modern decorative styles in harmony, and even the most avant-garde decorative styles can be organically combined.

4. Why is the salary of Lian's employees much higher than that of the same industry?

A: First of all, the Chairman wants to give back to the society, especially the people in his hometown, improve their living standards and contribute to the development of the local economy. Secondly, high wages can bring high returns. To create high value, there should be high returns. This can constantly motivate employees to work hard and enhance their competitiveness and sense of competition.

Thirdly, attracting foreign talents, with the continuous development of the company, the demand for talents is growing. Therefore, in order to meet the needs of the company's development, it is necessary for foreigners to join. And high salary is undoubtedly a great attraction.

5. What is the purpose of the million-dollar reward activity?

A: First of all, give back to the society, "take it from the people and use it for the people", so that ordinary people can participate, give full play to their talents and get the rewards they deserve. Secondly, publicize and carry forward some China traditional cultures (such as couplets, calligraphy and painting, embroidery, etc.). ), let the traditional culture get new attention and development in the activity. Thirdly, provide a free and relaxed platform, so that people from all walks of life and different classes can give full play to their strengths, and excellent creative and knowledgeable people can dig out from it and realize their own life value.

Finally, interact with the participants through millions of awards to improve the brand awareness and reputation of the enterprise, listen to their reasonable opinions and suggestions, seek common development and win-win cooperation.

6. What is the price of luxury goods by the catty?

A: Although mahogany furniture has always been called luxury goods, it is superior to the concept of luxury goods in essence, because it has two other characteristics that luxury goods do not have-artistic appreciation value and investment value. Mahogany furniture combines history, culture and ingenuity, giving people a long-term artistic aesthetic feeling, while non-renewable raw materials will inevitably make its price more and more expensive. Mahogany furniture analyzes its price composition to consumers by the catty, and clearly understands that the practice of consumption also sets an example for other luxury goods. The market calls for clear consumption, which is not only responsible for consumers, but also for the brand itself.

7. How about Lian's after-sales service?

A: Liantianhong Direct Store employees are deployed in the store and take on-site service; The company provides customers with one-year warranty and lifelong maintenance (paid) service from the date of purchase; In the first month, call back to see if the furniture purchased by the customer needs maintenance; At the request of customers, you can come to the door for free maintenance once every six months, and then pay for maintenance at the request of customers; In addition, if you are not satisfied with the product after purchase, the company will return it:

1. If the customer is not satisfied with the purchased product within 7 days (inclusive) from the date of receiving the product, he can return it before the expiration. Do not return for more than seven days.

2. The trial period of the product is 15 days, counting from the date when the customer receives the product. If the customer is not satisfied with the purchased products during the probation period, he can replace the purchased products with other equivalent products before the expiration of the probation period. If the price of the product to be replaced is higher than that of the original product, the difference should be filled. (Note: The above are some instructions, please refer to the product manual for details. )

8. What is the model of Lian Tianhong team (model marketing)?

A: The motorcade consists of several beautiful drivers and dozens of female models. With the way of "traveling on the road", we will promote the Liantianhong brand on a large scale and show the Liantianhong style to the people of the whole country. The motorcade went in and out of five-star hotels in major cities all over the country, ate buffets from five-star hotels, and chose relatively prosperous cities and regions in China as publicity sites, and publicized them through motorcade parades and model performances. Of course, the publicity theme is the company logo, such as body advertisements and model clothes, thus improving the company's popularity. Achieve the ultimate goal of promoting sales.

9. Why don't you delete all the comments in Tian Hong Post Bar, whether good or bad?

Everything about the company is true to the letter. Just like the company's products, dare to accept public inspection. Everyone has the freedom to comment, but in different ways. Some people are too extreme without knowing the situation, and some people praise the product after using it. Of course, it is not excluded that some people with ulterior motives maliciously slander and damage the company's reputation, but these are not important. As Comrade Deng Xiaoping said, "Practice is the only criterion for testing truth". We sincerely accept good opinions and suggestions and thank so many netizens for their concern and support.

10. What channels do you advertise?

The company's advertisements are mainly TV advertisements (mainly CCTV, supplemented by local satellite TV), expressway and airport advertisements, network promotion, exhibitions, motorcade models and press conferences.

1 1. Lian school-enterprise cooperation practice base.

It has become a new teaching method for schools to establish practice bases in enterprises. While studying theoretical knowledge at school, students can also go to the practice base of school-enterprise cooperation to exercise their practical ability and improve their practical experience. Enterprises can also use the opportunity of student internship to attract more high-quality talents and achieve a win-win situation between schools and enterprises.

As a part of actively developing school-enterprise cooperation, Liantianhong Company has become the practice base of Nanjing Forestry University, Xianyou Vocational College and longyan university, and will cooperate with more schools in the future.

12. Can you briefly introduce that there is no reason to return for life?

The purpose of returning Liantianhong for life without reason is only to facilitate customers who like Liantianhong to buy their favorite products, which is a service for furniture and most handicrafts. All the mahogany products of Liantianhong brand are unpainted, and a natural oxide film (i.e. patina) will gradually form over time. Therefore, even if the product has scratches, burns, slight pollution, etc. In the process of use, they can be restored as new by simple processes such as sanding and waxing, which will not affect the appearance at all and will not affect the re-sale. In the recycling of Liantianhong Company in the past two years, we have never artificially set obstacles and refused to return or recycle for these reasons. Please rest assured. At the same time, the unreasonable return price for life is subject to the direct store on the same day, the furniture recycling price is 92%, and the handicraft recycling price is 100%. Up press up and down, down press down and down. Investment is risky! For more details, please visit our official website and click on the topic.

13. Why do you want to return it for life without reason?

A. The characteristics of redwood itself and our national direct selling model have laid the foundation for further implementation of unreasonable return. Let friends who like Lian Tianhong buy their favorite products;

B. Help consumers change the situation that furniture has nowhere to go because they want to move or go abroad;

C. Show our courage, enhance the brand and corporate image, and expect more people to like Liantianhong and Liantianhong products;

D. It is convenient to understand the market, clearly know the popularity of their products, whether the styles need to be improved, and provide the best products and services for consumers;

E. reduce the complaint rate of our brand and improve the brand quality;

F. Improve our after-sales service requirements.

14. What kind of activity is Lian's "Love Not Old"?

"Love Not Old" is a large-scale series of activities jointly sponsored by the mainstream media Xinmin Weekly and the famous enterprise Liantianhong (Fujian) Furniture Co., Ltd., which collects touching love cases around us all over the country, shows us the peach-blossom "eternity", "youth" and "classics" in those beautiful love stories that touch our souls, and also allows us to find innocence and touch in our hearts. You can visit our event official website to download the recommendation form, introduce yourself or recommend touching love stories and people around you, fill in the recommendation form and send it to the official email address of the event. Welcome to participate.

15. What is the Liantian Red Friends Club like?

Liantianhong Friendship Association, also known as Liantianhong Customer Appreciation Friendship Association, is a platform for Liantianhong Company to make friends and communicate with customers. Customers who visit every week (once a week) constitute the guests of every Red Friends Club. At the same time, a unique code is compiled for the Red Friends Association, and members of the Red Friends Association directly enjoy the priority service privilege. The main form of activities is to organize members of the Red Friends Association to visit the company headquarters, learn about the product production process and corporate culture, and arrange dinner parties, evening parties, sightseeing tours of Meizhou Island, a national 4A-level scenic spot, exchange reception and other links. In this interactive exchange, each Red Friends Association will choose a contact person and appoint a clerk as the secretary of the contact person! In order to strengthen communication, release the latest company information! Liantian Hongyou Club aims to establish an exchange and friendship network through this interactive platform, which will facilitate zero-distance communication between customers and enterprises and long-term friendship and exchanges between mahogany lovers. The ultimate intention is to realize the all-round popularization of mahogany knowledge products.

16. Why should some negative language be publicized in official website?

A. Even as the leader of mahogany enterprises, it must be "all rivers run into the sea";

B. thoroughly implement the concept of "to the letter", only by listening to good news and bad news can we be to the letter;

C. Even Tian Hong is transparent, no matter the output or the price, the speech is no exception;

D it's normal for us to get much attention in the development process, and our company objectively faces up to malicious slander and some practical problems in the development. The eyes of the masses are discerning and ignore malicious slander. Practical problems will look at the essence through phenomena, seek truth from facts, find solutions to problems, and strive to develop faster and better.

17. The mahogany culture in Fujian Pavilion of Shanghai World Expo is the host to welcome distinguished guests.

20 10 Shanghai World Expo is another global event held in China after the Beijing Olympic Games, attracting worldwide attention. At the request of the Organizing Committee of the World Expo, the provinces set up VIP rooms to receive dignitaries from various countries, in order to show the unique culture and local characteristics of China, which is different from other provinces and cities. Fujian Pavilion, with the theme of "Cleaning up the West Coast and Charming Fujian", has taken a different approach, ingeniously integrating China court mahogany furniture with modern decoration style to create a unique VIP room of Fujian Pavilion, which not only makes mahogany furniture make a stunning appearance at the World Expo, but also better expounds the continuous inheritance and complementarity of the essence of China traditional culture in modern society.

Dedicated to this beautiful visual feast, it is the "Liantianhong Chinese style court mahogany furniture" that has risen rapidly in the mahogany furniture industry in the past two years. As a domestic large-scale comprehensive mahogany furniture enterprise integrating R&D, design, production, sales and service, LianTianhong Company stands out from the competition of many enterprises by virtue of its enterprise strength of "scale first, quality first and benefit first" and its profound attainments in mahogany furniture production, and is selected as "the only furniture designated product of Fujian VIP room" and "the design and production unit of Fujian Pavilion VIP room of World Expo", and is responsible for.

It is reported that Lian Herdsmen's motorcade has arrived in Shanghai, cheering for the World Expo and offering a unique mobilization of "cars" and "beauties" for friends and tourists all over the world. I believe that this beautiful city of Shanghai at this time will add another beautiful scenery.

18. Colorful enterprise activities

Even the activities of caring for employees have been held many times. Through free physical examination, employees are instilled with correct health concepts and their awareness of health self-protection is enhanced. In employees' spare time and holidays, the company not only organizes tours of major scenic spots, but also organizes various competitions, including basketball competitions, tug-of-war competitions, bicycle competitions and skill competitions. , in order to enrich employees' spare time life and improve their work enthusiasm. In some special festivals, the company will also organize various parties to celebrate the festival with employees, and reward outstanding employees by distributing prizes and gifts.