Traditional Culture Encyclopedia - Travel guide - How to write a good title for a video?
How to write a good title for a video?
To write a good title for the video, we should do the following:
1. First, the title must not violate the regulations of the platform. For example, it cannot contain pornographic, violent, superstitious and other information content. The platform doesn't recommend your video, but it will punish you and reduce your channel weight.
2. the second point: the title should capture the audience's psychology and make him have the desire to click. Don't publish the answer to the video, so that the audience will be curious. If you want to know the answer, you can only click in and have a look, so that your title will be successful. This method takes advantage of the curiosity of the audience.
3. third point: the title should be as short and powerful as possible, and the most attractive words should be put at the front. Nowadays, everyone looks at the mobile phone very fast, and it passes in about one second. Your title can't attract him in an instant, so it is basically ignored. People are generally not interested in reading titles that are too long because they are afraid of trouble.
4. the fourth point: the title of the video should echo the cover of the video. If the title and the picture are completely out of tune, the audience will have doubts about whether you are the title party, which will lead to the click-through rate. And the picture echoes the title, and the platform system can better identify your video and give you more recommendations.
5. Fifth point: Never be a title party. Some people have a sensational title that has nothing to do with the video, although it occasionally plays the role of a blogger's eye and has a high click-through rate. But the consequence is that the audience will be disgusted, and ordinary people will not pay attention to you because of this, and even more, they will cancel their attention. If it is too offensive to the audience, some people will complain about the platform, thus revoking your video revenue. So don't be a title party.
6. point 6: there should be no typos in the title, and the sentences should be fluent. The title is equivalent to a keyword, and the platform machine will distribute channels according to the keyword. If you have a typo in the title, the platform machine can't understand what you mean, so it won't recommend you. Moreover, when the audience sees that your title is misspelled and your sentence is not fluent, they directly think that your level is very poor, so they also think that your video is very low and have no desire to watch it.
if you do the above six points, your title will be perfect. Plus, if you continue to publish high-quality content, people will like your channel more and more. Try to refuel!
it depends on the significance of the video you made. What is the purpose?
teach others a certain field?
funny?
life class?
Or ...
Do something new and create a buzz with readers!
In fact, life is a treasure house of video production materials, and it depends on whether you can find it with your heart.
I've been thinking about this answer for a long time. It's really a headache to get a good title. This passage was copied from the big coffee, because I thought it might be almost comprehensive. 1. Ensure grounding: use less technical terms, and use "vernacular" to convey information in an easy-to-understand way. 2. Add recognition: extract more names and topics with a large number of people, and broadly delineate the audience. 3. Make clear the identity tag, which is convenient for people to sit in the right place. Add more eye-catching identity tags to the title, so that readers can feel "related to me". Finally, I add, I think we can also set some suspense or questions for readers.
Many people will encounter these problems when they first start to do self-media, that is, they have filmed and edited the video, but they don't know how to write the title. It is especially important to do self-media video.
Because the title is good because of your broadcast volume and recommendation, I have learned something through listening to lectures on watermelon in the past two days. How to write your title is based on what you filmed. For example, I went to my friend's house today and my friend prepared it for me. What's delicious and what's delicious depends on what kind of relationship you shot today.
As long as you make these points well, it won't be so difficult, because what are we shooting videos for? You have to be clear about what you are shooting videos for, and then you have to know what you are playing today and where you are playing with, just like shooting a movie. You have to know where you are shooting today, what the content is and what the relationship is. What, and so on? You will understand it yourself.
Think of an attractive topic according to the video content.
First, you should know the theme that your video wants to express. Secondly, you should find the key words of the video, and then organize them into words that are easy to understand and have a clear theme.
When I mention the title, I first think of the title party. As the name implies, it is written to attract people's attention. In this way, the number of clicks has increased, and the bounce rate will also increase greatly, causing the video to quit early after watching it. Whether it achieves the expected effect in the end is often not ideal. How to make an explosion title on the premise of making a high-quality video? I analyze several points here:
2. Question-based. This kind of title is very common and arouses people's curiosity, and puts forward "why" or "how to do it" to impress people.
3. state the results in the title. Get the result-oriented, valuable to explore and discover, and grasp this psychological key. For example, the last sentence of "Learn these three points, and your career door will be opened" is obviously an expected result. Does it suit your mind? Then click in and start learning, which may be a shortcut.
4. Application of digital method. In the method of setting numbers in the title, remember not to use uppercase numbers, but Arabic numbers, which will have high recognition and effectively attract people's attention.
5. the intimate relationship between the title and the picture. First of all, of course, the picture should have a * * * sound with the title. Secondly, choose beautiful pictures to give people visual enjoyment and a relaxed and happy mood. Just like a dish, it is full of color and fragrance, which makes people want to eat at first sight. Among the three attributes, color ranks first, which shows its importance.
people's names are the shadows of trees!
especially the title of the video!
name is the basis of attracting people!
think about the title according to the content of the video!
Being a qualified title party is really very skillful. If the title is not good, it's like a woman, no matter how rich her heart is, but she doesn't dress untidily, and no man wants to pay attention to her.
It's really hard to get a title that is fantastic and makes people rush in a little bit, but there are definitely rules to follow. Let me give you some examples.
I sent a video that my husband bought me food from roasted sweet potatoes in the middle of the night. I named it "My husband is so warm", and no one clicked. Then it was changed to "My husband made me eat that big and hot thing in the middle of the night", and the click rate soared immediately.
Also, "That night, as a shy boy, I still presented chrysanthemums to middle-aged teachers." Well, the content is that I watched the teachers work too hard, so I picked the chrysanthemums that just opened at home and gave them to the teachers who were correcting homework.
also, "he did it because I didn't taste good down there", and the noodles I ordered were not delicious and he poured them.
in a word, it should be ambiguous, connotative, and divorced from high taste. You're halfway there.
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