How does tourism face the increasingly fierce industry competition?

Be an expert, be refined, and do well!

Hehe, in fact, there are still many irregular and immature places in the tourism industry, which means there are still many opportunities and many fields worth exploring. Facing the increasingly fierce industry competition, it is worth thinking about.

The competition of travel agencies operating in the traditional way has become fierce, and the profit level has dropped to the point where it can't be lowered any more. Obviously, the way out is not here. From the dynamics of market demand in recent years, we can see several trends:

1. go on road trip, the rise of free travel, has become a cake that cannot be ignored. In this market, tourists don't need all-inclusive service. They want to arrange their trips and choose their routes freely, but they still need to book hotels through professional institutions, and free travellers also need to buy air tickets. Online booking agencies such as Ctrip. Com aimed at this market and achieved success. However, I think the potential of this market is not limited to this. In addition to booking hotel air tickets, tourists also need professional guidance and advice. Even experienced tourists have limited knowledge of strange tourist destinations. Many tourists will collect information and make their itinerary through the internet before traveling, but the comprehensiveness, completeness and credibility of the information are not satisfactory. If a professional organization can provide them with personalized consulting services, help tourists make a reasonable itinerary and provide all-round information about food, accommodation, transportation, shopping and entertainment, it will help tourists save a lot of trouble and make their itinerary smoother and more exciting. This kind of organization can provide complete services for free travellers and go on road trip tourists in combination with hotel air ticket booking. Of course, such institutions must have a certain scale, have branches all over the country, have extensive information resources and operate on the network platform. What is important is how to establish credibility and become an industry authority.

Second, traditional tourism has evolved into new contents and forms: outdoor survival, exploration, expansion and other special forms of tourism have flourished among young people, and related clubs have blossomed everywhere. However, many outdoor clubs under the banner of non-profit actually make profits by charging membership fees and activity fees. However, most of the staff of these clubs have no professional qualifications, and many coaches are just experienced donkey tours. However, although there are problems in the legality and professionalism of outdoor clubs, they are still a good development direction.

In short, in today's diversified demand, the tourism market is constantly divided, and what is needed is a keen sense of smell, fresh ideas and bold attempts.