What are the implications for travel agency product design and production?

The inspiration for the product design and production of Western travel agencies to our country’s travel agencies is as follows:

The product design process of Western travel agencies includes market research, product planning, negotiation and pricing, and promotional brochures. The West focuses on consumption. Investigation of tourists' needs and market conditions, from market research, destination selection, negotiation with suppliers, to price determination and production of promotional brochures, until the first batch of tourists set off.

The product design process of travel agencies in my country includes selecting destinations, selecting places to pick up agencies, determining prices, and marketing. Compared with Western travel agencies, market research is a weak link in the product design and production process of Chinese travel agencies. The purpose of market research is to understand the needs of consumers and ensure that the designed products can be recognized by tourists and have long-term vitality.

Focusing on market research and tourist demand trend prediction, establishing a consumer-first marketing concept is the top priority and focusing on the development of product types and depth.

The future development trend of my country's travel agencies:

1. Active changes in traditional brand travel agencies

The well-known large-scale tourism groups represented by Guozhongqing are undergoing institutional changes transformation, this transformation will release huge energy.

2. The magnificent turn of powerful tourism wholesalers

Private wholesalers represented by Caesars, Uson and Huayuan are transitioning from quantitative to qualitative changes, from single to comprehensive.

3. The collective implementation of online travel platforms

Online travel service providers represented by Tuniu, Youya, Kuxun, Qunar, etc., with the support of capital and technology, have rapidly developed to seize market share.

4. Foreign-funded tourism groups are eager to try

On August 29, 2010, the National Tourism Administration and the Ministry of Commerce jointly issued the "Interim Measures for the Supervision of the Pilot Outbound Tourism Business of Sino-foreign Joint Venture Travel Agencies" , and has approved three travel agencies, including China Travel Express, CITS American Express, and Communications Commune New Era, to operate outbound tours.