Traditional Culture Encyclopedia - Travel guide - How does tourism promote sales?

How does tourism promote sales?

With the rapid development of tourism and increasingly fierce market competition, the task of market development is more arduous. How to make the market development work more effective has become the focus of people's attention.

First, the concept of understanding should be updated.

The era of "waiting for customers to come to your door" is gone forever. In the face of fierce competition in the tourism market, only through hard and effective market development and promotion can we ensure a steady stream of tourists. The old idea that "good wine is not afraid of the depth of the alley" can only lead to the end of "being locked in a boudoir and unknown"

No matter how many tourist facilities, no matter how good tourist attractions, no matter how many tourists, no matter how many tourists, it is impossible to produce benefits. Although this is the simplest truth, simple truth is often the easiest to misunderstand.

It is not uncommon that the investment in construction is large, the investment in market development is small or even zero. They like to spend money on so-called "noodles" instead of developing the tourism market. They spent a lot of money on construction, and the investment in market development hurt their hearts like cutting meat.

Therefore, we must renew our ideas, improve our understanding and understand the importance and urgency of tourism market development in the new period from a new height, a new depth and a new angle. Without a big market, there will be no big tourism. To build tourism into a big industry, the breakthrough must be market development, which must be used to promote the overall development of tourism.

Only by grasping the key of market development can we expand the source of tourists. Good wine should not only be called out often, but also called out. Whoever develops the market vigorously and grasps it tightly will occupy a vast space, thus mastering the initiative of tourism development.

Second, capital investment should ensure that

The development of tourism market is to convey the sales information of tourism products to tourists or travel agencies in source areas as quickly and accurately as possible, and establish their image of tourism products. The more investment in market development, the greater the relative market share. Therefore, in order to be in a strong competitive position in the market, we must determine the amount of capital investment and the source of funds. However, the biggest problem that puzzles the development of tourism market at present is capital investment.