Can consumer coupons stimulate consumption?

In the final analysis, consumer vouchers can stimulate consumption. This is caused and determined by the nature of consumer vouchers, coupled with people’s psychological activities of greedy for cheap, as well as the vigorous promotion of the market. The emergence of consumer coupons is a product that emerged as the times require. The original intention of its emergence is to stimulate consumption. Therefore, consumer coupons can stimulate consumption. However, the extent to which consumption coupons can stimulate consumption depends on the intensity of consumption and discounts. Determined by degree.

1. Consumption Vouchers

Consumption vouchers are a kind of special vouchers. They are mainly used when the economy is in a recession and the consumption power of the people has increased significantly compared with usual times. When the economy declines, in order to achieve economic recovery, the government or enterprises issue consumer coupons to the people, hoping that through the discounts of consumer coupons, they will increase the purchasing power of the people and arouse the people's desire to consume, thereby achieving the purpose of revitalizing the economy. Going further, it can even drive business activities such as production and investment, which can accelerate economic recovery.

Consumer vouchers are essentially a policy tool adopted by the government or enterprises, and are an important means to promote sales and maintain growth.

Consumption coupons are equivalent to cash. However, they are cash that is limited to a limited time, a limited location, and a limited use method and can only be used for shopping. It must be consumed in one go, and no change is allowed. Before using it, you need to know its usage, time limit, restrictions, etc.

There are five main types of consumer vouchers,

1. Consumer vouchers issued by enterprises.

2. Consumption coupons issued by the society (unit or individual).

3. Transferable consumption coupons.

4. Travel vouchers.

5. Education and training consumption vouchers

2. How consumption vouchers stimulate consumption

When the same item is purchased for 10 yuan in normal times, however, there is a promotion At that time, it only cost 9.5 yuan. Although the discount was not big, only 0.5%, it was cheap after all, and people would be more willing to buy it with 9.5 yuan instead of 10 yuan.

So, when there is a kind of coupon, such as a consumer coupon, which allows you to purchase the original product without paying the original price, people will feel that they have earned it. In order to save such a little cash from the consumer coupon, people will Buy such items when you or don’t need to buy them, choose to eat out when you don’t need to eat out, and choose to travel when you don’t plan to travel.

This is a mentality of people who are afraid of losing money and like to take advantage. Anyone who can spend money openly and openly will be more willing to spend money. Therefore, the existence of consumer coupons can encourage the people to consume. , the generation of economic activities with consumption will naturally increase the activity of the entire consumption. When more people consume, the economy will regain its vitality.

In short, consumer vouchers are a policy tool for economic recovery. They take advantage of the people's habit of preferring preferential consumption and drive the generation of consumer activities, thus stimulating consumption and enabling the society's economic power to be enhanced. Effective recovery or improvement.