Traditional Culture Encyclopedia - Travel guide - Automobile telemarketing skills and vocabulary
Successful salespeople not only know how to use skills, but sometimes think more from the standpoint of customers. The following is the relevant co
Automobile telemarketing skills and vocabulary
Successful salespeople not only know how to use skills, but sometimes think more from the standpoint of customers. The following is the relevant co
Successful salespeople not only know how to use skills, but sometimes think more from the standpoint of customers. The following is the relevant content I have compiled for you, hoping to help readers.
Simple and Practical Speech on Automobile Sales
Sales Consultant: Look, Mr. Wang, this is the test drive route we have prepared for you. It has smooth roads, uphill roads and sharp turns. These routes are perfectly acceptable.
Satisfy your test drive experience! The whole journey is divided into test ride and test drive. Do you want to test drive first and then test drive? ......
After the test drive.
Sales Consultant: Mr. Wang, are you satisfied with this test drive?
Guest: Yes!
Sales consultant: Do you think you are satisfied with the product?
Guest: Not bad! LaCrosse's configuration and comfort are good!
Sales Consultant: Well, if you have no objection to the product, let's look at the contract. By the way, do you prefer silver or black? typical
Trial signature method based on
Customer: I think I prefer blue, because my wife may want to drive, too. Blue is more neutral!
Sales consultant: Yes, blue can really take care of both. Will you pay in cash or by installment? Identity skills are always taken care of.
Plus a typical trial signature method
Customer: Cash! How much discount can you give? A little angry!
Sales consultant: Don't worry, Mr. Wang. These questions are routine procedures. Then we'll discuss the price! what do you think? diamond
One of the characteristics of first-class sales consultants: fearless in times of crisis.
Customer: OK, tell me how much discount you can give!
Sales consultant: In fact, there are no discounts in all aspects for such a good car and such a well-equipped car.
Customer: How is that possible? How can you buy a car now without a discount? The other Buick has a discount of 8 thousand.
Sales consultant: Don't worry, Mr. Wang, you won't come for nothing today. I, Xiao Zhang, will definitely do your business. I think you should also buy it sincerely.
Well, we are invigorating again. Today is the 20th day, and many customers bought it in this activity. so I ... ...
I'll also give you a discount of 8 thousand. The second characteristic of diamond sales consultant: self-confidence!
Customer: No!
Sales consultant: Don't be angry, Mr. Wang. Do you think there are salespeople from other places who introduce products and services to you like me? Diamond grade needle
The third characteristic of sales consultant: thick skin!
Customer: No, I think I'm satisfied with your introduction!
Sales consultant: by the way, you see that the sales consultants in other places are not as good as my service, with a discount of 8 thousand. My service is better than his, and the same discount is 8.
Money, don't you think I lost money? The fourth characteristic of diamond sales consultant: weakness!
Customer: Then ... I'll buy it if you give me another 2000!
Sales consultant: If so, it will be more troublesome.
Customer: Why? Sales consultant: Because ... ouch! I don't know!
Customer: It's hard to say!
Sales consultant: Because the manager has regulations, if the discount exceeds 8 thousand, you must ask the customer three questions: three questions about the transaction method.
Customer: Is there a problem?
Sales consultant: Mr. Wang, do you have any money with you today?
Customer: Yes, Card.
Sales consultant: Mr. Wang, do you want to buy it today?
Customer: Well, if you give me another 2000 yuan, that's fine.
Sales consultant: Mr. Wang, did you decide to buy a car by yourself? Don't you need someone else, like your wife?
Customer: No, as long as she has a car to drive!
Sales consultant: OK, let's sign this contract.
Customer: Why?
Sales consultant: I can apply for it for you!
Guest: OK, sign it.
Sales Consultant: Thank you! Then I'll take it in and help you apply. I think so. Wait, have a cup of tea first! The fifth characteristic of a diamond-level sales consultant is to "convince" the customer with a smile, and the customer obediently surrenders and walks in. After coming out ...
Sales Consultant: Congratulations, Mr. Wang. You finally got what you wanted! You can finally drive your beloved car home!
Customer: Really?
Sales consultant: Let's go through the formalities!
Guest: Good! .......
Sales completed! ! ! !
In another case, you still don't sign it after you come out.
Customer: Then ... I'll think about it.
Sales Consultant: Huh? Mr. Wang, didn't you say you decided to buy it today
Customer: no, I have to discuss it with my wife?
Sales Consultant: Huh? Can't you decide for yourself?
Guest: Ah! ?
Sales consultant: You see, I managed to get this price for you at the risk of being scolded. You are so inconsiderate of us small employees!
Customer: No, no ..... Don't get me wrong, young man.
Sales consultant: It's not a misunderstanding. I also sincerely help you complete this price. Look, you are insincere!
Customer: That's ... OK, I'll take it. Isn't that enough, young man?
Sales consultant: OK, but you must be sincere. You see, after I have been helping you, you can't find this kind of service anywhere else.
Customer: Yes, yes, I am very satisfied with the service in your!
Sales consultant: OK, let's sign the contract later!
Guest: OK, OK, OK! ...........
If the customer really insists on not signing the contract and makes excuses, let's put it this way:
Sales consultant: Mr. Wang, if you really don't buy it today, that's all right, but you must accept my apology, ok?
Customer: Why are you apologizing?
Sales consultant: alas! I'm such a failure. We talked so well today that you still don't buy it. It must be that my product introduction just now did not impress me.
You, you may still not like this product! Or is there something wrong with my service that makes you feel uncomfortable?
Sorry, it's my responsibility, but can you tell me why? Thank you very much
Customer: No, I am satisfied with your introduction and service.
Sales consultant: Then I don't understand. Why?
Guest: Yes. Well ... mainly the price. I think the price can be reduced? He whispered.
Sales Consultant: No, absolutely not. So I was scolded by the boss and deducted the bonus. As you all know, our car sales are poorly paid.
I count on that bonus every month. It doesn't matter if you are young, but my salary and bonus have been deducted again this month, Mr. Wang. Please forgive me.
Heart?
Customer: I know your salary is very high.
Sales consultant: Yes, if the price is not reduced, the salary will be high. You are absolutely right, but as long as you reduce the price, you will be deducted, which is very fierce. Just now,
I applied for a discount of 2000 yuan for you. It is too difficult for us to sell cars.
Customer: Really? Well, I'll take it as your sincerity and good service! ……
If the customer is tough and still doesn't buy it, just say so.
Sales Consultant: OK, Mr. Wang, this is the last application, and the maximum is 500 yuan.
Guest: Well, thank you, young man.
Sales consultant: But you have to promise me one condition, otherwise I really can't help you.
Customer: What are the terms?
Sales consultant: Do insurance and decoration have to be done in our company? This condition is not harsh!
Guest: OK!
Sales consultant: Then you wait and I'll do my best. After coming out
Sales consultant: Mr. Wang, I still want to congratulate you, although my salary has been deducted miserably. Alas!
Customer: Call your manager and I'll tell him that your salary can't be deducted.
Sales consultant: Forget it. Now you can say that you can go back. Please sign the contract as soon as possible, and I will handle these matters myself! Yours is good.
I thank you!
Customer: OK, sign it!
Sales Consultant: Thank you, Mr. Wang, but can you promise me another condition?
Customer: What are the terms?
Sales consultant: You know our difficulties. You can enjoy the price yourself. You must never tell anyone about it.
Otherwise I really can't get the money. Do me a favor, will you?
Guest: That will do!
Sales Consultant: Thank you very much. Let's sign the contract!
Guest: Good!
The above sales terms are used by many old sales consultants in their work. Simple and practical.
: car telemarketing speech
Don't transfer it to others
Try to handle the call yourself, and only transfer it to others when it is not necessary. At this time, you should explain the reason to the other party and ask the other party to forgive you. Before you make such a decision, you should make sure that the other party wants you to transfer the call to someone else.
self-introduction
After finding the person you are looking for, sometimes you know that he is in charge of something, but you don't necessarily know his name. As soon as the other party picks up the phone, you should say hello politely, then clearly state your full name, then your company name, and then tell the other party what you are doing here and what kind of service you can provide for him. Similarly, once the other person says his name, you can call him by his first name from time to time in conversation.
Record at any time
When making a phone call, hold the microphone in your left hand and put a pen and paper in your right hand. Write down what you hear at any time. Of course, if you write with your left hand, you can do the opposite. If you are not ready, you have to ask the other person to repeat it, which will make the other person feel that you are absent-minded and have not listened to him carefully; Besides, you have to make so many phone calls a day that you can't remember what every customer said. People's memory is always limited, so there is an old saying that a good memory is not as good as writing. It's also convenient for you to follow up the situation by phone next time.
Turn to the whole problem
In the process of making a phone call, don't "prevaricate" to delay the time. After introducing yourself and me, get down to business and speed up the business conversation. Because time is precious, others may not be listening to your nonsense. Understand the situation of the other company and find the demand according to the products of the service company; Think and look at problems from the other side's point of view. You are here to provide solutions to other people's problems, not to dig other people's money. Therefore, it is very important to learn to ask.
Be confident and get ready.
Have enough phones ready before you make a phone call. When calling others, we should adjust our thinking, have a full understanding of product knowledge, have a telephone conversation mode and how to answer different questions. Then, when the phone you dialed rings, you should focus on yourself as soon as possible, temporarily put down what you are doing, so that your brain can clearly handle the information or business brought by the phone. Of course, the above process should be completed immediately. If you don't answer the phone for a long time, the other party will end the call or lose interest in what you say below, and you will lose the opportunity to get information or business.
Pay attention to guests and their time.
If you are on the phone, if the other person asks you some questions that you can't answer, and you have to stop the phone to look up some information, you should act quickly. You can also politely say to the other person first, "Would you like to wait for a while?" Or should I call you back later? "Please wait, you can press the wait key. If your phone doesn't have a wait button, put the receiver gently on the table. If you check the information for longer than you expected, you can pick up the phone every once in a while to explain your progress to the other party. For example, you can say: Mr. XX, Ms. XX, I have found enough for you. A moment, please. When you finish the inquiry and pick up the phone again, you can say, "I'm sorry to have kept you waiting. "Get each other's attention.
Deal by phone
But after you introduce the product to the other party, the other party may say to think about it or discuss it with the superior. You should have said to call you in two days. When you call to follow up, ask him what he thinks. What are the main considerations? Finally, the deal was made. You serve him, not beg him to give you money. Don't be modest in doing business.
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