Why do the middle class in China have to go to Japan to buy toilet seats?

This year's annual meeting of Blue Lion executives flew to Okinawa, Japan. I flew a day late because I went to JD.COM for the annual meeting, and the plane just landed at Naha Airport. The shopping atmosphere in the WeChat group is already in full swing: friends are playing crazy in duty-free shopping malls, and some people bought six rice cookers in one breath!

Traveling to Japan and bringing a rice cooker home conveniently have been "fashionable" for some time. A few years ago, in Akihabara, Tokyo, the streets were full of China tourists carrying rice cookers. I was puzzled at one time. "Is the Japanese rice cooker really that magical?" Just over a month ago, I went to Guangdong Midea to give a lecture and visited Midea's product hall, which is the largest rice cooker manufacturer in China. I asked Zhang, an accompanying engineer, this question.

The engineer hesitated for three seconds, and then told me sincerely that the liner of Japanese rice cooker had great innovation in material. The cooked rice is crystal clear, non-sticky and really delicious. "Sometimes when we go to Japan, the leader will quietly let us recite one or two."

"We can't solve this problem in terms of materials?"

"I haven't found a way yet."

Midea was founded in 198 1, and started to produce rice cookers from 1993. The project of introducing fuzzy logic computer rice cooker in cooperation with Sanyo of Japan has gradually become a leader in the domestic market. In recent years, with the reversal of market share, the relationship between competition and cooperation has undergone subtle changes, and Japanese enterprises have become more and more cautious in exporting technology to China enterprises. "Many home appliances with new technologies are not only blocked by technology for China enterprises, but even products are not exported, such as rice cookers."

In other words, the "Made in China" strategy of "market for technology" has failed for many years.

This scene doesn't just happen on rice cookers. From the shopping list of these sky blue lion executives, we can see the fact under the iceberg-

Many people bought hair dryers, and it is said that nano-water ion technology was adopted. Some girls did a hair-blowing test on the spot. "Half of the blown hair is really fluffy and smooth, which is different from peacetime";

Many people bought ceramic kitchen knives, which are said to be 60 times more wear-resistant than ordinary steel. "It's cool to cut meat and vegetables, and you can easily cut things neatly with less than half the effort before";