How to make money with Douyin, how does Douyin live broadcast make money (how does Douyin official platform make money)

Douyin has become very popular in the past two years, especially during this epidemic, everyone stayed at home and started using Douyin in various ways. More than 95% of people don’t play Douyin, but are played by Douyin, because when you watch other people’s works, you are just a fan. You only wanted to watch it for 10 minutes, but ended up watching it for 3 hours and couldn’t stop. Some people think Douyin has no nutrition and is full of negative energy, so I might as well uninstall the app.

But you will slowly find that more and more people around you are learning something through Douyin, and even starting to shoot videos and post Douyin, making waves of money. As a result, many people began to have a new/new understanding of Douyin, or even completely subverted it. Just like the second phase of our "2020 Play and Earn Douyin Training Camp" that just concluded a few days ago, many students expressed such feelings. : Alas, I used to think that Douyin would be a waste of our time, but now I have discovered that there are many interesting, valuable and even profitable places. Next, we should pay more attention to it and play it well, otherwise we will be OUT. Hurry up and grab it. Take advantage of the trend, become an Internet celebrity, and make money!

There is no way to make money by playing Douyin, and there is no way to make money by playing Douyin. Only by playing Douyin well can you make money. Let’s understand it from three aspects.

There are many channels for Douyin to monetize and make money. We have summarized the five most common ones: receiving advertisements, selling goods, diverting traffic, doing live broadcasts, and selling accounts.

1. Receiving advertisements

Receiving advertisements is the most common and traditional way of making money for media, and our Douyin is self-media, as long as it can reach more With fans, there will naturally be merchants willing to spend money to advertise. The market price is generally 1-3 cents per fan. If you have 1 million fans, making a video will cost 10,000 yuan to 30,000 yuan. If you have 10 million fans, it will cost 10,000 yuan. 30W yuan. Lipstick master Li Jiaqi’s advertising quotation for a video on Douyin was 800,000 yuan. In the first half of last year, she received 14 ads and earned 11.2 million yuan.

Some people say, I don’t have many fans? So it’s more important to have fun. There are specialties in the art industry. Fans don’t fall from the sky, and big Vs are not born with so many fans.

2. Selling goods

You can sell virtual products on Douyin, such as online courses, or you can sell physical products, such as clothing, mobile phones, fruits, food, specialties, cosmetics, and books. Wait, you can sell your own goods, and you can also sell other people's goods.

For example, food guru Li Ziqi’s videos brought hundreds of millions in sales to her own Taobao store.

3. Divert traffic

Divert traffic to your offline stores, offline products, offline training courses, etc., and transfer it to WeChat or phone to complete transactions.

When I had the largest traffic, more than a hundred potential customers took the initiative to add me on WeChat every day to inquire about my nationally copyrighted course "Nine Dans for Trainers". The course fee is several thousand yuan. This diversion It's quite impressive.

In fact, Douyin’s videos have become popular in many offline stores, tourist attractions, etc., such as Hangzhou Songcheng, Xi’an Datang Evernight City, Xiamen Turkish Ice Cream, Tang Cat Garden, etc., and have become many fans. Will go to the check-in counter of the internet celebrity who consumes.

4. Do live broadcasts

You can sell goods through live broadcasts, and you can also earn money from rewards. Li Jiaqi, the top lipstick brand, sold 1.4 million lipsticks in one minute, and this distribution revenue is also considerable. A few days ago, I entered the live broadcast room of the big internet celebrity Zhong Ge. After watching it for more than 3 minutes, my reward income increased by more than 4,000 yuan.

5. Sell accounts

In order to increase the traffic and fans of the account, you can also sell the account to others.

Of course, in addition to the five types of advertising, selling goods, diverting traffic, doing live broadcasts, and selling accounts, there are also various other monetization channels, such as generating some offline cooperation and attracting investment. Wait, just imagine, the possibilities are endless.

After knowing these monetization models, you already feel that it is a promising and profitable thing that is worthy of fun and you are ready to have fun. Then you will inevitably ask various questions. Questions, the most common ones are the following 4 questions:

1. Is it still too late to play? 2. Is it okay to have no talent or good looks?

3. Do you need a lot of investment? 4. Is it okay for beginners/novices? .

If you are asking about other platforms, such as Weibo, WeChat, Taobao, etc., it may be a little late, but you will definitely have time on Douyin. Why do you say that?

Everyone understands that their mechanisms are different. For example, Weibo and WeChat rely on you to have a lot of fans. If you don’t have fans, even if you post an article, not many people will read it. .

Taobao requires sales, good reviews, store levels, etc. It will be difficult for you to create a new product or store.

These platforms and even most of the above platforms are based on seniority. The earlier you do it, the more advantage you will have. The later you do it, the harder it will be.

Douyin is completely different. It uses a traffic pool algorithm and a decentralized mechanism. As long as the video is good and you know how to operate it, it can still be popular. A video may be overnight, and the Douyin platform will give it to you. Recommend it to tens of millions or even hundreds of millions of people. After all, its traffic is so huge, 400 million people are online every day, so if your video becomes popular, you may gain hundreds of thousands or millions of fans overnight, and many new people will be added every minute. More than an old man who has been doing this for several years.

So the conclusion is: there is a chance to play Douyin at any time, and there are a lot of opportunities, but the sooner you play, the sooner you can cash out. The premise is that you play well, and you don’t play well. If it is good, it will be useless even if you play for three or ten years.

Some people ask whether it is necessary to hire professional photographers, production staff, editors, and editors to play Douyin? Do you need to use professional photography equipment?

No need at all! To be honest, these are just the icing on the cake. You can still play smoothly without these. Many people who play well can get it done with a mobile phone and a few simple devices for a few hundred yuan. I am the same way. ! One of my students’ first video went viral, with more than 7 million views. He only had a mobile phone and no other equipment was used. And there is another very interesting phenomenon. Professionals often haven’t played with ordinary players because they are easy to get into the technology. There are several professional photographers and directors around me, but few people watch the videos they shoot.

So the conclusion is: investing more is the icing on the cake, and you can still have a great time without investing much!

The first two are external problems, then you will start to care about the internal problems: "I have no talent, I can't sing, I can't dance, I don't look good, and I can still be happy. Playing?

About this question, the first thing I want to say is that Douyin has various contents and forms, not just talent and appearance, which are only a small part of it;

In addition, those who are talented and good-looking may not necessarily be good at playing, and those who are good at playing may not necessarily be talented or good-looking.

So the conclusion is: talent and good looks are related. Whether you play well or not on Douyin is not necessarily related. You can still play and make money without talent or good looks.

I have been in the Douyin short video industry for three years, and I have a lot of experience in this industry! My own opinions and experiences. I will share my own self-media operation skills with everyone.