What are the marketing strategies commonly used in scenic spots?

When marketing tourist destinations, you can refer to the following practices.

1, Festival Detonation: Through activities, customers will be gathered for drainage, which will greatly detonate the market increment. This is the premise of the scenic spot detonating the market. With the spirit of creative innovation and perseverance, it can be summarized as four aspects: festival activities, creative activities, exhibition activities and sports events.

2. Network celebrity drainage: focusing on eyeball economy and creating a new image of tourism requires network celebrity drainage. Internet celebrities have strong interactive ability and can attract the attention of a large number of fans in his popular behaviors or events. Invited local network celebrities to take photos in the scenic spot. The popularity of a scenic spot sometimes depends on a photo and a short video. It is hoped that with the help of local network celebrity resources, a new "network celebrity era" will be opened in the scenic spot.

3. Explosive lead-in: (1) explosive punching point. Only by using clever decorations and creating creative landscapes can we create a good atmosphere and add a lot of interest and emotional appeal to the park. (2) Explosive amusement projects. Combined with the terrain, amusement projects are introduced to extend the time for tourists to play in the local area.

4. Introduction to Divine Comedy: Once, the well-known Liuyang River made Liuyang, a small town in Hunan Province, famous all over the world, while Wang Feng's sentimental Beijing and Beijing made wanderers cry, and a wave of Gulangyu Island made people yearn for Fujian.

5. Mobile commerce: The introduction of shops in scenic spots is the core to quickly meet the second-hand consumption demand, and it can quickly introduce commercial needs such as catering and shopping, which is the best way to retain tourists. Mobile booths do not need to occupy construction land, nor do they need to be demolished. Mobile shops include all kinds of special dining cars, creative containers, kiosks and commercial exhibition halls. Food and cultural creation will become new consumption points and tipping points.

6. Wisdom empowerment: technology leads the fashion trend, and the scenic spot number is open. Through the scenic spot number, visitors can participate in immersive interactive experiences, such as treasure hunting, lottery, knowledge quiz and other activities; You can also learn about the whole strategy of eating, drinking and having fun in the scenic spot. You can also realize a new AR experience through AR mode.