Traditional Culture Encyclopedia - Travel guide - Brief introduction of Xinjiang Great Western International Travel Service

Brief introduction of Xinjiang Great Western International Travel Service

Xinjiang Great Western Tourism Co., Ltd. is established by Xinjiang Turpan Tourism Development Co., Ltd., Xinjiang Brzin Kanas Tourism Co., Ltd., Xinjiang Tourism Automobile Company and Xinjiang Foreign Friendly Exchange Service Center. The registered capital is 50 million yuan and the registered capital of travel agency is 3 million yuan. It is a cross-industry and cross-ownership enterprise to be listed. "Based in Xinjiang, facing the west, going out of China and going to the world" is the development direction of western tourism, and "first-class resources, first-class management, first-class services and first-class enterprises" are the goals pursued by western tourists.

The company's main business is mainly concentrated in three 5A scenic spots: Grape Valley, Kanas and Nalati. Its products cover scenic spots, travel agencies, hotels, restaurants, entertainment, passenger transport, shopping, air passenger transport to chartered flight and so on. An industrial chain including six elements of "food, shelter, transportation, shopping and entertainment" has been initially established, which has driven the income of farmers and herdsmen in major scenic spots and promoted the development of cultural tourism industry in business districts.

The company will take the western development as an opportunity, take the national industrial policy as the guidance, and take the promotion of Xinjiang's tourism industry formation and economic development as the strategic goal, integrate Xinjiang's superior tourism resources and gather first-class tourism enterprises and talents. According to the principle of "strategic operation of the project, internationalization of marketing, specialization of brand building and institutionalization of management", the company will increase investment and develop the natural landscape and human landscape resources in Xinjiang efficiently and deeply, becoming the first resource-intensive company in Xinjiang.

Western tourism will give full play to the advantages of resources, talents and management, implement brand strategy, persist in continuous innovation, expand international and domestic markets, promote the formation of people flow, logistics and business flow, and contribute to the economic development of Xinjiang and even the whole western region while returning to society and shareholders with high growth and high profits.

corporate culture

Vision: To become a leading tourism enterprise in China and a powerful comprehensive tourism operator in China during the Twelfth Five-Year Plan period. Mission: Committed to the development of tourist attractions and the construction of tourism sales channels, leading the development of tourism in Xinjiang. Core values: pay equal attention to corporate profits and social responsibilities, pay equal attention to shareholders' interests and employee growth, and pay equal attention to corporate development and service quality.