Which new tourism formats are favored during the Spring Festival?

During the Spring Festival, while traditional scenic spots continue to be popular, new products and formats of global tourism such as village houses, leisure blocks and characteristic towns are favored, and go on road trip, rural tours, urban tours and ice and snow tours are growing rapidly. The overall tourism market is active, and the proportion of self-driving trips is close to 50%, which has become the main way of family travel in China.

Spring Festival wishes, folk tourism activities around the country are hot and full of flavor. Many tourists choose a blessing tour in scenic spots with the theme of welcoming the new and accepting blessings and a rural folk tour with the theme of experiencing old customs. A New Year's blessing activity with the theme of "Blessing Thousand Foshan, Climbing High and Celebrating the New Year" was held in Jinan, Shandong Province, and a New Year's blessing ceremony was held in Lingyan Temple. The streets and alleys are crowded and lively, and the flavor of the year is stronger.

Many tourists use the Spring Festival holiday to take their families to the north to enjoy and play with snow, feel the spring in the south and pursue a more distinctive Spring Festival experience. The tourist reception of ski resorts in Northeast China and North China increased by more than 10% year-on-year. Jilin Province received 6.5438+026284 million tourists, up 654.38+08.26% year-on-year, and the total tourism revenue was 654.38+065.438+094 billion yuan, up 2.365438+065.438+0% year-on-year.

With the strengthening of residents' awareness of tourism and the further improvement of the quality of tourism products, holiday tourism has replaced sightseeing tourism as a popular choice for tourists. New formats such as outdoor sports, research tourism and tourist homestay in Hunan Province lead the market. Guizhou province builds hot spring health tourism products. During the Spring Festival, 33 hot spring scenic spots monitored by the whole province received 3610.8 million tourists, achieving a comprehensive tourism income of 654.38+0.7 billion yuan, up by 29.28% and 39.26% respectively.