Why did Touran buy fewer people?

I am the owner of Touran: Tell me how I feel.

1 conceptual problem: Chinese people buy mpv partly for business travel. Then Touran is obviously not a car of this class. GL8 can satisfy. Another part: the definition of luxury and beauty by many people in the family. The first one is a great face and atmosphere ... Touran is obviously not this kind of car. And many people define mpv as being like a small family. This is where Lazar sleeps and eats. Living facilities are readily available, not to mention cooking, at least enjoy the configuration. Touran is obviously not this kind of car.

2 price issue: the so-called high or low, a bit of this meaning. As many brothers said above, what can be bought around 6.5438+0.5 million is not listed here. Our first impression of cars is cars. Secondly, the suv is an mpv RV truck. As for sports cars and luxury cars, that is a niche. Then this has become an obvious step in the promotion of Touran. 150,000 to buy a decent Touran, then many people will want to buy tens of thousands of Wuling Hong Guang to make a living or add tens of thousands to buy an Odyssey gl8 to cool down, etc., which just verifies a view of China people: people who are willing to spend150,000 to buy Touran don't care about spending less or spending1000 to buy something else. That's better, that's cheaper, everything is cheaper = = = so Touran is in chaos at this level again.

3 Cultural differences

In foreign countries, parents usually take 2-3 children to play with the elderly, which is not considered in a family's travel plan. Even if you want to take the elderly, you usually rent a big one or drive your own RV or something. In short, unlike us, we should consider taking the elderly, even the elderly of both husband and wife. Therefore, the number of seats and comfortable configuration have become the primary consideration for many people to buy MPV. Moreover, the territory of Europe is not as big as that of China, and it takes about 600 kilometers to drive at a time. Even if it is a long distance, it rarely exceeds 500 kilometers by car in our country. For us, it is a short trip, so even if the seat is not as comfortable as the Odyssey gl8, it is within the acceptable range of the shell. Then these differences become a point that Touran can't balance in China. The scales considered by both sides are not equal. Therefore, cars specially designed for European families are obviously incompatible with China's national conditions.

Tell me what I know about Touran.

A brother said that only when you really know Touran will you pay for Touran. The Touran I understand is a family multifunctional station wagon slightly higher than a car. He can't cross the country, and he doesn't need you to travel thousands of miles every day. He's just a mobile tent for your little home. It can shelter from the wind and rain, and it is comfortable and labor-saving, that's all. If Touran is regarded as a luxury cruise ship or a tourist bus. Then you will be extremely disappointed. It's not just a trip I pull two treadmills with suspenders at work, which have the largest equipment and are versatile in work and life. The most important thing is that after four years of driving, there is basically no problem except normal maintenance, wiper replacement and light bulb replacement. It greatly shows the maturity and perfection of the model. That's enough. Touran is an old ox cart. Very resistant to tossing. But if you think of it as a luxurious mobile room, there is no way to explain it.

Spit a little: the materials used in the domestic rear interior are really annoying. It smells terrible.

Others have no personal opinions and don't like it.

As an earlier domestic MPV model, Volkswagen Touran L has been selling tepid. With the gradual warming of the home MPV market in the past year or two, Touran has also launched 6-seat and 7-seat models. However, as a German MPV, the interior is too simple and may not meet the expectations of Chinese people for MPV.

Japanese brands such as Odyssey and Elysee, as well as domestic independent brands such as Datong, Chuanqi and Geely, have all entered the MPV market and got a piece of the action.

Here, as an old student, the reader can see the difference by comparing Volkswagen Touran L with the new Geely Jiaji in MPV. Including whether the market performance meets expectations.

First of all, as far as brand influence is concerned, the name Volkswagen is an unshakable benchmark enterprise in the eyes of Chinese people, while Geely, as a domestic independent brand, has steadily improved its product range and vehicle quality in recent years, which is obvious to Chinese people.

Let's compare the price, power, space and safety configuration of the two cars.

1, price

When mass consumers buy a car, the first consideration is the price. "How much money can do" is a common saying, but it also has its truth.

The official guide price of Volkswagen Touran is15.18-194800 yuan, and there are 6 models. Now the dealer quotes about 30 thousand.

Because Geely Cargill is a newly listed model, the price has not loosened. The official guide price is 9.98- 182800 yuan, * * *1/RMB.

2. Strength

Volkswagen Touran L is equipped with1.4tea21engine and DSG seven-speed dual-clutch gearbox. The comprehensive fuel consumption per 100 kilometers is only 5.9L, which brings ultra-low fuel consumption performance and hearty driving pleasure.

Geely Cargill has launched the intelligent engine 1.5TD plus 48V light hybrid, the intelligent engine 1.5TD PHEV plug-in hybrid, and the 1.8TD model will be put into production in the later stage.

3. Space

Volkswagen Touran L's driver-centered DriverFocus design reflects driving pleasure and is convenient for drivers to operate. At the same time, more sports elements are incorporated to make the shape more dynamic and trendy. The whole system comes standard with 7 seats, of which 6 seats can be added from the extended version to meet the diversified travel needs. After the rear seats are folded, the trunk space can be further expanded to 1857 liters, which is worthy of the name.

Geely Cargill has a wheelbase of 2805MM, provides a layout of 6 or 7 seats, and can expand the layout format of 16 seats. Two rows of independent seats can be backward 165 degrees, thus enjoying the sleep mode in space.

4. Security configuration

Volkswagen Touran laccstop &; Go adaptive cruise system, the speed is above 30km/h, and it can be turned on by gently pushing the switch button on the left side of the steering wheel. It can alleviate the fatigue of long-term driving, improve driving safety, and save fuel consumption when driving at a constant speed. ESP system, through efficient and sensitive CAN bus, will take the initiative to apply the brake after receiving the collision signal from airbag controller, effectively solving the multiple injuries to drivers caused by multiple collisions and making your driving safer.

Thanks to Volvo's endorsement, Geely Cargill built a safety identification circle according to Volvo's standards, equipped with ICC intelligent navigation system, and realized L2 autopilot function. It includes six aspects: driving safety, assisted driving system and active disaster prevention safety.

As the saying goes, "an inch is long, but a foot is short", which car is better and more suitable for you still needs to be judged by yourself.

In fact, I paid attention to Touran as soon as it went on the market, and I was more optimistic about the model of 1.8T, but there was no discount for the new car, and 1.8T was the top model, which cost more than 200,000 yuan to land, so I had no choice but to give up. Now it's 20 17, and I found that Touran doesn't have a model of1.8t. I'm interested in six Touran extension rings, and there is a discount of 30,000 yuan, which is quite attractive. But after thinking about it, 1.4T began to compare meat, and what I didn't like most was its dry dual clutch. I don't care much about ups and downs, but I do. I have been opening Japanese enterprises, and anyone who has opened Japanese enterprises knows that Japanese enterprises start quickly and speed up quickly. I really can't stand the meat truck, so I haven't sold it. /kloc-what car did you want to buy 0/0 years ago? Now it's almost 40. I think it's enough to have a car instead of walking. What kind of car is not only a means of transportation, but also depreciates when I buy it. It is better to invest the money in children's education or buy it for parents. In short, I was a car fan when I was young, thinking about buying a car, and I am still a car fan now, just watching cars.

My manual 1.4 Touran has been in operation for eight years, which is very fuel-efficient. A tank of oil runs at a high speed 1 100 km or more, which is solid, with a high sitting position, good vision and not tired after a long journey.

Grandchildren like to ride in my car. Don't like their father's car and often get carsick. Everyone likes the big space in Touran.

Buying Touran is like marrying a wife who is not very beautiful, but practical, worry-free and economical.

It's just that the dowry is a little high

Touran is one of the few MPV models owned by Volkswagen. Counting down, Touran stopped production very early, and the replaced Touran L became an enhanced version of Touran, with a larger body. Now, we are used to calling them Touran.

The sales volume of Touran has not fluctuated greatly for a long time since 2007, and has been maintained at an average of around 3,000 units per month. This kind of performance can only be said to be unsatisfactory, compared with the prosperity of Volkswagen cars and SUVs, it is really bleak.

Why do you say that? Comparing Buick GL8, Honda Odyssey and even BYD Song MAX, what we see is repression.

There are few people who buy Touran for many reasons.

For example, MPV itself, which is located at home, limits its early rapid development. Don't be surprised, people will say that home MPV is very popular now, but just look at how Buick GL8 and Honda Odyssey grew up. Ten years ago, commercial MPV was the most popular product in this market.

Of course, if you position yourself as Wuling Hong Guang, it's ok. In short, the early MPV market was seriously polarized. A joint venture car, such as Touran, which positioned the home MPV, could not lower its own price and could not get up.

In addition, the body size of Touran L is not too big, with the length, width and height of 4537mm/1834/1682mm and the wheelbase of 279 1mm respectively. There is still some gap between this space and the same level. For example, the length, width and height of Buick GL6 are 4692mm/ 1744 respectively. The length, width and height of BYD Song MAX are 4680mm/1811680mm respectively, and the wheelbase is 2785mm.

The positioning of MPV in China is still relatively spacious, and Touran, where space is not dominant, is undoubtedly a disadvantage. Coupled with the influence of dry dual clutch, it will really impact consumers' purchasing confidence.

Other aspects are configuration issues. Let's compare BYD Song MAX. As a family car, Song MAX provides more configurations, while Touran L is too simple.

Moreover, the configuration of Song MAX is also quite suitable for the needs of MPV owners. For example, driving recorder can help carts avoid risks, intelligent and comfortable seats can improve ride comfort, and intelligent car lock system and electric trunk can reduce the cumbersome operation of carts.

Of course, we can't miss the internal factors. Now Volkswagen seems to have given up Touran strategically. According to their plan, a brand-new car will be launched around 2020, which is expected to be named "Variosport" to replace Touran and Golf Sportsvan as their successors.

Volkswagen Touran is a very classic MPV model. Since listing, with good space practicality, it has achieved good sales. However, with the rise of domestic SUVs, many SUVs have lost their MPV models in space, with 5/7 seats to choose from, which makes MPV models gradually marginalized. At the same time, Chinese people's recognition of MPV models is low, and they don't look so domineering, so they are called "dad-only vehicles".

Not only Volkswagen Touran, but also Honda Jed. At present, Honda officials say Jade will also stop production in 2020. Jade sold more than 10,000 units a month in its glory days, but now it is hovering over 1,000 units, and there is still a downward trend. MPV models are gradually replaced by new forces, such as BYD Song MAX, Chuanqi GM6 and Buick GL6, which have high cost performance, and Volkswagen Touran has gradually lost its advantage in price and space.

In terms of price, the price of Volkswagen Touran is15.18-194800, and the whole system is equipped with 1.4T matching 7-speed dual-clutch gearbox. Although the power performance is good, in addition to the price, the dual-clutch gearbox is also the main reason why many consumers give it up.

I am the owner of old Touran. Let me spit it out.

1 not good-looking. This car is the kind that can only be seen from a distance. The closer you look, the more comfortable you are, and the uglier you look from a distance. It belongs to the first-class figure but not delicate face, so you need to turn off the lights at night.

The configuration is not high, I am automatic and comfortable. Although it's an old model, it's not cheap. It costs hundreds of thousands. I didn't say anything about car matching machine, multi-function steering wheel, reversing image, 17 inch wheel hub. Are these configurations only a few dollars? I didn't say power seats, did I? The original car was equipped with 10 airbag, but I can't find the exact number anywhere. I don't think I mentioned the automatic wiper.

3 the gearbox is not good. I am a 7-speed dry dual clutch, which starts quickly, and the traffic lights are easy to rent and accelerate quickly. Didn't the oil price drop recently, and it was changed to 95, and it was around 6~6.5 in downtown Wuhan. But online and on the radio, it is always said that dual clutch is not good and loves bad, which makes me very worried. It's been more than four years, why is it still not bad? If I don't break down, I'll change trains.

The steering wheel is heavy, as if it were powered by electro-hydraulic power. I've never driven anything heavier anyway.

The back seat can't slide back and forth and lean back, which seriously affects the comfort of sleeping in the back seat. Once I came home late and my wife wouldn't let me in, so I spent the night in the car, uncomfortable and not practical at all. In fact, it would be great to get a 2+2+2, and the problem of insufficient lateral space would be solved.

6 marketing is not good. The core reason why I bought Touran is simple. Touran's high-view stroller can be put directly into the trunk. Other things, whether it's a Haval h6 car or a variety of SUVs of the same level, are really not so good. The key Touran is only 4.3 meters. However, I don't know the advantages of this small outside and big inside. I only know that compared with foreign countries, global models have the highest degree of reduction, good mechanical properties and high golf. If I value those, why not just buy golf?

So I think the reason why Touran sells badly is that the original sound is not perfect in appearance and internal space design, and the advertising and sales training are not done well. I didn't know how to introduce it when I went to the 4S store for sale.

Touran is very comfortable, with a sense of car and space. Running expressway 130 is just like playing! At a constant speed of eighty or ninety miles, the fuel consumption does not exceed six. The engine noise is extremely low and the tire noise is slightly higher. The whole vehicle is sturdy and durable. It's just a little high. In short, the public can!

From Touran, it can be extended to MPV. Few people buy Touran, so the topic can be extended to 6.5438+0.5 million yuan, and it can also be extended to 6.5438+0.5 million yuan to buy MPV.

First of all, we need to see what cars we can buy with a budget of 1.5 million.

Car products are mainly A-class cars, namely compact cars, including Honda Civic, Buick Lang Wei, Peugeot 408, Volkswagen LaVida, Volkswagen Ling Du, Volkswagen Sagitar, Toyota Corolla, Toyota Lei Ling, Nissan Sylphy, Skoda Ming Rui, Hyundai Mingtu and Hyundai Fista. B-class cars like Peugeot 508, Skoda Express, Hyundai Sonata and so on.

SUV products, like many others, are mostly concentrated on small SUVs and compact SUVs. Honda XR-V, Honda Binzhi, Buick Angola, peugeot 3008, Baowo BX5, Volkswagen T-ROC Tango, Toyota C-HR, Haval H7, JEEP Guide, Renault Correga, Mazda CX-3, CX-4, Kia KX5, Nissan Hacker, Mitsubishi Outlander and so on.

There are also new energy products, such as Beiqi new energy EU5, EX3, BYD Qin Pro new energy and so on.

In terms of MPV, Touran, BYD Song MAX, Geely Jiaji and so on.

Many people set the budget of 6.5438+0.5 million as the purchase budget of their first car, so everyone will focus on the two product lines of cars and SUVs. Unless users are particularly rational and meet the needs of life, there will not be too many people who buy the first car and choose MPV.

Even if you plan to buy MPV products, Touran is too old-fashioned compared with BYD Song MAX and Geely Jiaji. Touran has no dynamic, scientific and personalized appearance. At present, the German joint venture brand may be Touran's only advantage at present.

For home use, many people consider Tiguan, especially the newly listed Tiguan L, which is moderate in appearance, not ugly and more aesthetic. Ask for a face value. Young people have bought golf. Touran is in an awkward situation, let's say mpv, but it's not as pure and comfortable as Odyssey and Eric Shen ... China people love face, and it's a loss for a single population to buy a van of 200,000. This car is actually good, and people who know it will pay for it.