Can I go out to play during the Qingming holiday? Are there many tourists in Tomb-Sweeping Day?

202 1 Tomb-Sweeping Day holiday is coming, and many friends are lamenting how time flies. We will arrive in Tomb-Sweeping Day soon. In the good season of hiking, everyone can exercise passionately outdoors and feel the best of nature. The following is a specific raiders guide.

Bloom in April this year is a good time for an outing. Qingming holiday is the first small holiday after the Spring Festival. People's long-standing enthusiasm for tourism needs to be released urgently, and the demand for "paid tourism" is strong.

"During the Qingming holiday, I plan to go to go on road trip with my family to enjoy the flowers and feel the breath of nature. I plan to go to Yunnan during the May Day holiday, and I have already made a good strategy in advance. " Ms. Tang, who is usually busy at work, has already started to prepare the family travel plan for 202 1.

"The Qingming small holiday will be the first climax of tourism recovery this year," said Gu Huimin, a professor at beijing international studies university Tourism Science Research Institute, in an interview with China Economic Times.

Tourism demand needs to be released urgently

"Affected by the COVID-19 epidemic and the live broadcast of the Spring Festival, China's tourism market has gathered two market forces: one is the sightseeing and leisure tourism market that was suppressed last year; The second is to visit relatives during the Spring Festival. These two markets will be released during the Qingming holiday this year. " Gu Huimin told reporters that traditional key tourist destinations will usher in the peak since the epidemic. At the same time, high-speed rail and places convenient for self-driving or short-distance home visits will also gather for travel.

According to the big data of Ma Honeycomb Tourism, compared with the May Day holiday with longer holiday days, Qingming is the second most popular search, mainly for one-day tours, among which one-day tours in Hangzhou, Suzhou and Chongqing are the three most concerned destinations for young tourists.

Ctrip's data also shows that this year's Tomb-Sweeping Day tourism is mainly based on Zhou Bianyou's short-distance go on road trip, and long-distance and long-distance inter-provincial travel has increased significantly; Family travel is the main form of travel, and parent-child picking and theme parks are the first choice for parents and children.

Fang Zeqian, an industry analyst in Ctrip.com, said that due to the epidemic, the total number of domestic tourists in Tomb-Sweeping Day dropped by more than 60% last year.

The situation this year is much better than last year. Judging from the current booking situation of air tickets, resort hotels, car rentals, scenic spot tickets, inter-provincial group tours and other tourism products, the number of tourists in Tomb-Sweeping Day is expected to return to the same level last year. It is estimated that the number of tourists in Tomb-Sweeping Day will reach 1 100 million this year.

According to the big data of Ma Honeycomb Tourism, the bookings of "customized tour" and "free travel" during the Qingming and May Day periods are at least five times higher than those of "group tour", which is related to the emergence of tourism consumers and tourists' travel habits in the post-epidemic era. Customized tours and free travel are more private and safer, and generally focus on "cars and small groups", which is also a significant change in the two holidays.

Gu Huimin believes that the release of tourism demand during the Qingming holiday reflects the transformation from traditional flexible demand to rigid demand. Tourism has become a sign that people have overcome the epidemic and ushered in a new life. At the same time, people's demand for nature, ecological environment, health, safety and quality will be further enhanced, and the traditional quantitative tourism market, which focuses on price competition, will turn to the quality tourism market that pursues high quality.

In this regard, Gu Huimin suggested that tourist destinations and enterprises should make great efforts to enrich product connotations and improve product quality and service quality. In particular, we should strengthen the development of high-quality leisure and holiday products suitable for families, relatives and friends to travel together. In addition, this year marks the 0/00th anniversary of the founding of the Party. There is a strong demand for red tourism and research tourism, so it is necessary for tourist destinations, scenic spots and reception enterprises to plan ahead.

BB reservations are hot

With the approach of Tomb-Sweeping Day, the bookings of surrounding homestays are hot.

Gu Huimin thinks B&Bs is popular. First, B&Bs is generally located in a place with beautiful scenery and superior ecological environment, which is naturally attractive to the market that is deeply affected by the epidemic and pursues safety and health. Second, BB's own cultural and folk experience, rural organic food and various animal and plant viewing and activity experiences close to nature also give tourism products higher cultural and experience value, which is highly sought after by the emerging middle class market; Thirdly, because homestays are generally converted from peasant villages, apartment-style structures are more cost-effective than traditional star-rated hotels and budget hotels in serving families or individual travelers.

According to the data of Little Pig BB, during the period of Tomb-Sweeping Day, the suburbs of BB, which can enjoy flowers and spring outing, are favored. Within three hours, the towns and villages in the road travel circle released the local active tourism consumption demand, which increased by nearly 300% compared with March, exceeding the level of the same period before the epidemic.

"In recent years, due to the entry of capital and enterprises into the BB industry, the quality and taste of its investment and development have been greatly improved, making BB a manifestation of a new lifestyle. Compared with traditional hotels, the internetization and service reception of BB sales channels are more casual and personalized, which is more in line with the consumption habits of the young market. " Gu Huimin said.