The rural tourism industry is facing an upgrade. Do you know what needs upgrading?

No matter what type of rural tourism development, it generally faces three bottlenecks in practice. One is the embodiment of the characteristics of tourism in rural tourism, that is, long-term recovery: compared with real estate projects, tourism projects (especially a large number of infrastructure and service facilities) have low input-output ratio and long recovery period, which cannot form a virtuous circle of investment-value-added-reinvestment. This is not attractive to natural profit-seeking capital. The other two are the embodiment of rural regional characteristics in rural tourism: one is the public dilemma, the village is the place where villagers have been producing and living for generations, and tourism development inevitably takes up some space, and begins to transform these spaces according to the logic of tourism. The second is the talent dilemma, and hollowing out is a common phenomenon in rural areas. A large number of rural youth go out to work, leaving only the elderly and children in the countryside. However, rural tourism needs people with professional skills and literacy to continue to operate healthily. How to attract new farmers with ideals to go to the countryside/return to their hometowns to start businesses is the core dilemma to be solved in the development of rural tourism.

Prospective Industry Research Institute believes that rural tourism needs to be upgraded in these aspects.

1. Investment upgrade: 20 17 On February 5, the "No.1 Document" of the Central Committee was released. On the cusp of policy, it is predicted that China will achieve a total investment of 500 billion yuan in rural tourism in 20 17 years, and the total consumption scale of rural tourism is expected to reach more than 10 trillion.

The second is the upgrading of industrial factors: in terms of accommodation supply, the upgrade from farmhouse music to villagers' accommodation has been realized. The homestay, designed by designers and born out of old houses in rural areas, is replacing the farmhouses transformed by farmers themselves and becoming the new favorite accommodation for rural tourism.

Third, platform upgrade: there is no marketing or sales platform in the initial stage of rural tourism, and "word of mouth"+"experience" is the main way. Expand your influence through word of mouth; The main operators also reserve materials mainly through past experience, which often leads to waste or short supply.